Online Reputation Management For Resorts
Resort Reputation Marketing
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How to Manage Your Resorts' Reputation the Right Way
A person is as good as their reputation. So is a business. This is why reputation management is key
to improving your resort. YourProfitWeb.co
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Reputation management is far more than putting out glowing press
releases in the hope of making your resort look good.
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The intent of reputation management is to manage your
resorts reputation, both building up the good and mitigating the bad.
Here are a few tips to improve the reputation of your resort ñ and your
bottom line.
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The first step in this process is to claim your name. Your business is
inextricably linked to your company’s name and the names of
your services.
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There are a number of websites that let you see if someone else is using
your resorts’ name or product names. You need to claim them via
copyright, trademark or formal incorporation before you can start
managing your reputation.
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When there are two businesses using the same name, they are
easily confused with each other ñ and complaints against the other business hurts search results for
your business.
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Hold contests to improve your business’ reputation. Reward those
who give you the first positive review on a site like FourSquare or Yelp. Give coupon codes to those who
generate the most referrals, or give coupons randomly to those who like
your Facebook page. YourProfitWeb.co
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Give free product to those who create the best tweet or video about why your product is the best on the market. Contests generate excellent
PR in return for little money, and they keep your site high in page
rankings.
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Focus on customer service. This applies to unhappy customers as
well as the happy ones. Good customer service turns new
customers into repeat customers. Dealing fairly with unhappy
customers prevents negative online reviews.
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And good customer service in both cases leads to word of mouth advertising, one of the most
successful forms of advertising around,
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since people are more likely to buy something on the recommendation
of a friend than they would from four hours of infomercials.
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Ask your customers to give you good reviews online. Ask them to give you good reviews on Google Places, FourSquare, Linkedin, Yelp
and other review sites.
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Reputation management is far more than getting likes and positive reviews. Respond to negative criticism in a timely manner.
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Responding to complaints and negative reviews soon after they
are posted demonstrates that you are both listening and considering their responses. Try to resolve the problem where possible or offer
restitution.
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Either post an explanation of how the company resolved the
issue under the complaint or ask the person to correct their
negative review.
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If practical, write articles that improve your resort’s reputation. Have the local newspaper cover your company’s charity drives.
Publish articles about your latest technological innovations or case
studies in trade journals.
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Write articles with tips on how to save money using your product, or answer readers’ questions. Each article should include your name,
company and a back link.
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Shaping perceptions of your resort allows you to achieve more than
could be accomplished with a blast of press releases or a busy web
page.
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Taking action to mitigate problems and build up your positive image
leads to more sales, less work in the public relations department and
greater brand recognition.
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And a reputation as good as gold keeps your resort in the black while
others go bankrupt.
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