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Copyright Paul Golding, 2011http://wirelesswanders.com
@pgolding (#online11)November 2011
Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Tour of the Mobile (UX) Ecosystem
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Mobile is “everyware”
(thanks @m1ke_ellis)
The key theme of this presentation...
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2012:“What’s our mobile strategy?”
Mobile ecosystem is rapidly becoming the primary platform
for engaging information consumers and producers
across many sectors
How many of you are tweeting right now?
We always carry...4
A computer!
We carry a computer all day long...
Some metal...
Some leather...
5Tomorrow we carry this...
6Mobile is everywhere.. from Islington to Iran...
Mobiles are everywhere
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In 59 countries:
>
A device most of us have most of the time...
Sources:GSMA
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200,000per second
Six Trillion Texts
Mobile is immediate...
Sources:ITU, Ahonen
Response:4 mins
(48 hrs email)
32% adultsprefer text
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The average teensends or receives
text messagesevery month
3,33915s per text ~ 14 hours of attention
(15-24 yrs average 9 hours per month SN sites)
A lot of communications power...
Sources:comScore
10Indoors and outdoors, they consume attention...
Average user attention:
150 times a dayOnce every 6.5 minutes
Sources:Nokia
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Most popular mobile destination?
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1.75
3.5
5.25
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Google Maps Yahoo Weather Facebook Google M eBay
Milliions Minutes UK (Source: GSMA UK)
52% smartphone users change their minds in store
Kodak CMO (Jeff Hazlett):“Photographs used to be why people ran into a burning building.
Now it’s mobiles!”
Paying attention to what?
Sources:GSMA, IAB, Nielsen
Visiting e-commerce site to purchase: 1 month online, 1 day mobile
12Balance of influence tipping towards developers...
Web
OS
comms
apps
Experience Platforms
Telco Manufacturers Internet Developers
Open...Smartphones
~35% penetration (UK)~70% growth
80% penetration 2013
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MoneyGaming HealthMedia SME/CorpSocial “Experience Platforms”
“The Web Operating System”
“Cloud Platforms”IaaS
PaaSSaaS
CaaS
Telco
Family
iOS AndroidHTML5 ?
Mobile Services Ecosystem
BIG DATA
“Right-time”Computers
Post PCDevices
NaaS
Mobile software stack top to bottom...
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Copyright Paul Golding, 2010
Texting, talking
AppExplosion
A new era of mobile...
Doing
(Voice + Text + Data)
Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiLocate “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuffDo everything?
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The comScore 2010 Mobile Year in Review FEBRUARY 2011
PAGE 11
OEM Share by Market Original Equipment Manufacturer (OEM) market share continues to be an important and often fluctuating part of the mobile ecosystem. In the U.S. Samsung unseated last year’s OEM leader, Motorola, to rank as the top OEM provider with 24.8 percent of devices owned by mobile subscribers in December 2010, up 3.6 percentage points from the previous year. LG had the second largest share of the handset market with 20.9 percent (declining 1.0 percentage points versus the previous year), followed by Motorola with 16.7 percent (down 6.7 percentage points) and RIM with 8.5 percent (up 1.5 percentage points). Apple captured 6.8 percent of the OEM market, up from 4.3 percent share the previous year, as the introduction of the iPhone 4 bolstered its growth.
6.8
6.5
6.4
6.4
6.0
8.0
7.6
7.2
7.0
6.9
Phone OS
Selection of Apps
Music/Video Capabilities
Brand Name of Phone
Social Networking Features
U.S. Smartphone versus Market Purchase Consideration Factors(1-10 scale, 10 = Most important)
Source: comScore MobiLens, Dec-2010
Market Smartphone
Apps reflected in buying
Sources:comScore
Purchasing influences...
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Inert
COMPUTER#two
COMPUTER#one
We carry two of them...
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Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
But it’s more than just a computer...
A computer with senses
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AlphaPunk office
W
S
N
E
Make sense of the world
We can surf the real world...
19Real-world connectivity
Money
Access
Body
Engines
Metering
Control
Security Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Interact with the world
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http://paulg.stuff/car/245534462342
/vitals/heart...
/watch/temperature/..
/home/windows/..
/trainers/wear/..
The Internet of Things
Everything that can benefit frombeing connected will be
connected by 2020
Connecting the real world...
Moore’s Law+4G wireless+Materials science+Web
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realtime
storage
realtime
processing
realtime
output
Distributed sensor grids
“Sensor Net”
Streaming sensor data to the cloud...
Big Data! (Cloud)
Real-time stream processing of unthinkable amounts of data
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“Real Right time web”Right-time Web
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Right information in the right context at the right time
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Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Connected to streams in the cloud...
TheCloud
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Cloud cognition
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Online information
The shifting “nature” of information...
http://paulg.stuff/car/245534462342
/vitals/heart...
/watch/temperature/..
/home/windows/..
/trainers/wear/..
Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Docu-centric Distributed
Linked and streaming real-time Contextual
25Some reading materials...
http://slideshare.net/pgolding
More details...
@pgolding(C) Copyright Paul Golding, 2010
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Thank You
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