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Copyright Paul Golding, 2011http://wirelesswanders.com

@pgolding (#online11)November 2011

Sight(Camera)

Sound(Microphone)

Touch(NFC)

Direction(Compass)

Touch(Temperature)

Motion(Accelerometer)

Remote sensing(Bluetooth)

Tour of the Mobile (UX) Ecosystem

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Mobile is “everyware”

(thanks @m1ke_ellis)

The key theme of this presentation...

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2012:“What’s our mobile strategy?”

Mobile ecosystem is rapidly becoming the primary platform

for engaging information consumers and producers

across many sectors

How many of you are tweeting right now?

We always carry...4

A computer!

We carry a computer all day long...

Some metal...

Some leather...

5Tomorrow we carry this...

6Mobile is everywhere.. from Islington to Iran...

Mobiles are everywhere

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In 59 countries:

>

A device most of us have most of the time...

Sources:GSMA

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200,000per second

Six Trillion Texts

Mobile is immediate...

Sources:ITU, Ahonen

Response:4 mins

(48 hrs email)

32% adultsprefer text

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The average teensends or receives

text messagesevery month

3,33915s per text ~ 14 hours of attention

(15-24 yrs average 9 hours per month SN sites)

A lot of communications power...

Sources:comScore

10Indoors and outdoors, they consume attention...

Average user attention:

150 times a dayOnce every 6.5 minutes

Sources:Nokia

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Most popular mobile destination?

0

1.75

3.5

5.25

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Google Maps Yahoo Weather Facebook Google M eBay

Milliions Minutes UK (Source: GSMA UK)

52% smartphone users change their minds in store

Kodak CMO (Jeff Hazlett):“Photographs used to be why people ran into a burning building.

Now it’s mobiles!”

Paying attention to what?

Sources:GSMA, IAB, Nielsen

Visiting e-commerce site to purchase: 1 month online, 1 day mobile

12Balance of influence tipping towards developers...

Web

OS

comms

apps

Experience Platforms

Telco Manufacturers Internet Developers

Open...Smartphones

~35% penetration (UK)~70% growth

80% penetration 2013

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MoneyGaming HealthMedia SME/CorpSocial “Experience Platforms”

“The Web Operating System”

“Cloud Platforms”IaaS

PaaSSaaS

CaaS

Telco

Family

iOS AndroidHTML5 ?

Mobile Services Ecosystem

BIG DATA

“Right-time”Computers

Post PCDevices

NaaS

Mobile software stack top to bottom...

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Copyright Paul Golding, 2010

Texting, talking

AppExplosion

A new era of mobile...

Doing

(Voice + Text + Data)

Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiLocate “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuffDo everything?

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The comScore 2010 Mobile Year in Review FEBRUARY 2011

PAGE 11

OEM Share by Market Original Equipment Manufacturer (OEM) market share continues to be an important and often fluctuating part of the mobile ecosystem. In the U.S. Samsung unseated last year’s OEM leader, Motorola, to rank as the top OEM provider with 24.8 percent of devices owned by mobile subscribers in December 2010, up 3.6 percentage points from the previous year. LG had the second largest share of the handset market with 20.9 percent (declining 1.0 percentage points versus the previous year), followed by Motorola with 16.7 percent (down 6.7 percentage points) and RIM with 8.5 percent (up 1.5 percentage points). Apple captured 6.8 percent of the OEM market, up from 4.3 percent share the previous year, as the introduction of the iPhone 4 bolstered its growth.

6.8

6.5

6.4

6.4

6.0

8.0

7.6

7.2

7.0

6.9

Phone OS

Selection of Apps

Music/Video Capabilities

Brand Name of Phone

Social Networking Features

U.S. Smartphone versus Market Purchase Consideration Factors(1-10 scale, 10 = Most important)

Source: comScore MobiLens, Dec-2010

Market Smartphone

Apps reflected in buying

Sources:comScore

Purchasing influences...

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Inert

COMPUTER#two

COMPUTER#one

We carry two of them...

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Sight(Camera)

Sound(Microphone)

Touch(NFC)

Direction(Compass)

Touch(Temperature)

Motion(Accelerometer)

Remote sensing(Bluetooth)

But it’s more than just a computer...

A computer with senses

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AlphaPunk office

W

S

N

E

Make sense of the world

We can surf the real world...

19Real-world connectivity

Money

Access

Body

Engines

Metering

Control

Security Sight(Camera)

Sound(Microphone)

Touch(NFC)

Direction(Compass)

Touch(Temperature)

Motion(Accelerometer)

Remote sensing(Bluetooth)

Interact with the world

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http://paulg.stuff/car/245534462342

/vitals/heart...

/watch/temperature/..

/home/windows/..

/trainers/wear/..

The Internet of Things

Everything that can benefit frombeing connected will be

connected by 2020

Connecting the real world...

Moore’s Law+4G wireless+Materials science+Web

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realtime

storage

realtime

processing

realtime

output

Distributed sensor grids

“Sensor Net”

Streaming sensor data to the cloud...

Big Data! (Cloud)

Real-time stream processing of unthinkable amounts of data

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“Real Right time web”Right-time Web

Social stream

Information stream

Entertainment stream

Event stream

Sensor stream

Right information in the right context at the right time

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Sight(Camera)

Sound(Microphone)

Touch(NFC)

Direction(Compass)

Touch(Temperature)

Motion(Accelerometer)

Remote sensing(Bluetooth)

Connected to streams in the cloud...

TheCloud

Social stream

Information stream

Entertainment stream

Event stream

Sensor stream

Cloud cognition

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Online information

The shifting “nature” of information...

http://paulg.stuff/car/245534462342

/vitals/heart...

/watch/temperature/..

/home/windows/..

/trainers/wear/..

Sight(Camera)

Sound(Microphone)

Touch(NFC)

Direction(Compass)

Touch(Temperature)

Motion(Accelerometer)

Remote sensing(Bluetooth)

Docu-centric Distributed

Linked and streaming real-time Contextual

25Some reading materials...

http://slideshare.net/pgolding

More details...

paul@wirelesswanders.comwirelesswanders.com

@pgolding(C) Copyright Paul Golding, 2010

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Thank You