ADDRESSING PSYCHOLOGICAL BARRIERS TO ONLINE DATING
WHAT WE’LL TAKE YOU THROUGH TODAY
1. Our approach2. Insights3. Solutions4. Recommended next steps
WHAT WE DID & WHAT THEY SAIDWHAT WE DID: - Focus groups- Attended meetup.com - All signed up to online to dating
WHAT THEY SAID:
DATING ONLINE DATING
Eating & drinking Searching, communication, reward
Romance, fun, sex Intriguing,
Anticipation, uncertainty, spontaneity
Creepy, pale, desperate
Conversation Fake
Quick / easy
INSIGHTS – OVERVIEW
1. Social2. Judgement (make the norm)3. Fear of rejection4. Truth / fear / safety
INSIGHT #1: Dating is social; online dating is not
INSIGHT #2: Judgement (norms)
INSIGHT #3: Fear of rejection
INSIGHT #4: Truth / fear / safety
Solutions
Truth & Safety
Fear of rejection
Judgement/Norm
Anti-Social
Solutions
Truth & Safety
Fear of rejection
Judgement/Norm
Anti-Social
Solutions
Truth & Safety
Fear of rejection
Judgement/Norm
Anti-Social
You are rejected. However, we found the following other better match for you:
Solutions
Truth & Safety
Fear of rejection
Judgement/Norm
Anti-Social
Solutions
Truth & Safety
Fear of rejection
Judgement/Norm
Anti-Social
Solutions
Truth & Safety
Fear of rejection
Judgement/Norm
Social
Solutions
Truth & Safety
Fear of rejection
Judgement/Norm
Social
VIDEO HERE
Summary
Focus Groups
RESEARCH INSIGHTS TACTICS
Surveys
Statistics
Meet-Up
Online Date
Social
Judgement
Rejection
Truth
Glass App
Iwatch App
Features
Advertising