ADDRESSING PSYCHOLOGICAL BARRIERS TO ONLINE DATING

WHAT WE’LL TAKE YOU THROUGH TODAY

1. Our approach2. Insights3. Solutions4. Recommended next steps

WHAT WE DID & WHAT THEY SAIDWHAT WE DID: - Focus groups- Attended meetup.com - All signed up to online to dating

WHAT THEY SAID:

DATING ONLINE DATING

Eating & drinking Searching, communication, reward

Romance, fun, sex Intriguing,

Anticipation, uncertainty, spontaneity

Creepy, pale, desperate

Conversation Fake

Quick / easy

INSIGHTS – OVERVIEW

1. Social2. Judgement (make the norm)3. Fear of rejection4. Truth / fear / safety

INSIGHT #1: Dating is social; online dating is not

INSIGHT #2: Judgement (norms)

INSIGHT #3: Fear of rejection

INSIGHT #4: Truth / fear / safety

SOLUTIONS

Solutions

Truth & Safety

Fear of rejection

Judgement/Norm

Anti-Social

Solutions

Truth & Safety

Fear of rejection

Judgement/Norm

Anti-Social

Solutions

Truth & Safety

Fear of rejection

Judgement/Norm

Anti-Social

You are rejected. However, we found the following other better match for you:

Solutions

Truth & Safety

Fear of rejection

Judgement/Norm

Anti-Social

Solutions

Truth & Safety

Fear of rejection

Judgement/Norm

Anti-Social

Solutions

Truth & Safety

Fear of rejection

Judgement/Norm

Social

Solutions

Truth & Safety

Fear of rejection

Judgement/Norm

Social

VIDEO HERE

Summary

Focus Groups

RESEARCH INSIGHTS TACTICS

Surveys

Statistics

Meet-Up

Online Date

Social

Judgement

Rejection

Truth

Glass App

Iwatch App

Features

Advertising

QUESTIONS?