One Servant, Many Masters
One Servant, Many MastersGordon Grace (Funnelback)
Many MastersEnabling Sharing Via Social MediaMaster #1
Master #1
JeepersMedia@flickr (CC-BY)But Isnt That Just
Source: xkcd.com/1034 (CC-BY)Sharing Media Optimisation (SMO)(Semi-)Permanent URLsDiscoverable URLsShare/Add ButtonsMore Metadata(!?)
9Metadata is Cool Again?Facebook OpenGraph (Namespace: og)og:titleog:descriptionog:image / audio / videoog:typeog:updated_timeplace:location:latitude / longitudeTwitter (Namespace: twitter)twitter:titletwitter:imagetwitter:description
Cheers, Facebook
Source: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/Question for audience: How often do you click through / repost / share items in your Facebook timelines and Twitter streams that do NOT have rich media associated with them?11Thanks, Twitter
Source: https://dev.twitter.com/docs/cards/types/summary-cardButButButThats way too much effort!I cant do it all at once!Its been kinda, sorta done...Im not ABC/CNN/YouTube/ForbesHow do I focus my time?Metadata Auditingmetamap.cfg:e,1,og:typee,1,twitter:typet,1,og:titlet,1,twitter:titleI,0,og:imageI,0,twitter:imageetccollection.cfgquery_processor_options=-SM=bothSF=eatIfmo=on -daat=0-num_ranks=10000
Browse By [Query] Facets
Custom UI (Facets First)Custom UI (Results Second)
cagemama@flickr (CC-BY)Empowering Mobile UsersMaster #2Master #2: Mobile Users
Mobilenot firstResponsive is the answer! What was the question?Alternatively, open up legacy systems to mobile users, bypassing legacy UIExpensive, but valuable siloes outside your WCMSMaximise consumption opportunities
Connect, Cache, Convert
Simple Example
Source: khiltscher@flickr (CC-BY-NC-SA)Search Users (Internal and External)Master #3Master #3: Internal AND External Search
Add Daleks to Every Persona ListFuture StudentsCurrent StudentsPast StudentsStaffInternational StudentsDaleks
Source: Johnson Cameraface@flickr (CC-BY-NC-SA)
FindabilityCollection Tools
Wheres My Document?
But my website is perfect!
More than broken links
Vendor-agnostic search advice
Link Anchor Juice
One Servant, Many MastersWhat does Funnelback know about this URL?IndexIs this URL indexed?When was this last indexed?How is this page indexed?AnchorsWhat links here?What link text comes here?AnalyticsWhat terms did users search for to get here?Whats related?
ShareabilitySocial Media metadata present?Rich snippet enabled?MobileSeparate URL for mobile equivalent?What does the mobile equivalent look like?Questions?
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