Relevance for the masses Richard Morgan Client Services and Support Manager Funnelback UK.
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Transcript of Relevance for the masses Richard Morgan Client Services and Support Manager Funnelback UK.
Relevance for the masses
Richard Morgan
Client Services and Support Manager
Funnelback UK
Technology and technique
Technology and technique
The tools we use to focus on the user rather than the technology…
…are also a technology.
Relevance is still king
“We just want the stuff”
“Our search is rubbish”
“The search should return relevant results”
Fine tuning with anecdotes
Traditionally, fine tuning of search has been done by educated guessing.
Some search problems
Some search solutions
How to talk about relevance
What ideas can we borrow from:
Web design?
Agile project management?
The search master’s lament
“There is no time for search.”
Someone has to do some work
The most effective way of improving search relevance long-term is to distribute that task among the searchers.
But how?
The real value of anecdotes
Stakeholder interviews, usability testing, survey feedback are ways of increasing constructive engagement.
Anecdotes can reveal incentives as well as patterns.
Creating metrics
Evidence-based metrics turn ad-hoc engagement into a framework for engagement.
But softer metrics are hard to come by.
Relevance and context
Different search results are relevant to different people.
Using personas.
Relevance for the masses
The techniques for improving relevance are now about empowering the searchers.