1
Millennial FootprintOn Lifestyle and Consumer Preferences
Millennials to Blair County
Attracting and Retaining
www.CoachingMillennials.com
2
ABCD Quote…
“Attracting and Retaining Talent is our #1 priority”
3
Four Key Themes
Work/Life
Integration
Community/C
ollaboration
Orientation
Protected,
Risk Averse
Authentic
Consumers
4
Boomers and Generation X
• Work-Centric Life
• Defined by Their
Job
• Work hard then
retire
5
Work/Life Integration
• Mixing life and work is
okay
• Friends at work
• Be Part of Something
Meaningful
• Gain skills and grow as
a person
6
Will Take Pay Cut If the Job…
1. Offers a fit to my values and lifestyle (38%)
2. Offers long-term job security (37%)
3. Offers good mentorship opportunities (30%)
Qualtrics Research, 2018
7
Community/Collaboration
8
Community vs. Self-Reliance
50%
60%
71%
50%
40%
29%
0%
20%
40%
60%
80%
Boomers Gen Xers MillennialsSource: Congressional Institute-LifeCourse survey (2014)
Government should promote theprinciple of community
Government should promote theprinciple of self reliance
9
83%
74%69%
0%
30%
60%
90%
Millennials Gen Xers BoomersSource: Congressional Institute-LifeCourse survey (2014)
“Helping others in need is a strong priority for me.”
Serving Others
10
Collaboration =
Innovation
11
12
Protected/Risk Averse
13
Substance Use in the Last 30 Days, Percent of High School Seniors, 1991 to 2016
0%
10%
20%
30%
40%
50%
60%
Alcohol
Cigarettes
Source: Monitoring the Future, University of Michigan (2016)
Change since
1991
-21%
-18%
14
Relationship with Authority
Teens that say, I have “no problem” with my parents
*Source: National Association of Secondary School Principals (2015)
2013 82%
1983 75%
1971 48%
15
16
Authentic Consumers
17
Authenticity Matters
90%Millennials
Source: Stakla Research, 2017
18
Authenticity Matters
Source: Stakla Research, 2017
75% of Millennials can tell the difference between an image
created by a brand versus a consumer
19
Direct Feedback from Employees
20
Four Key Themes Takeaways
• Be Honest
• Show you Care
• Embrace Collaboration
• Make Work Meaningful
21
Millennial FootprintOn Lifestyle and Consumer Preferences
Thank You!
www.CoachingMillennials.com
22
CoachingMillennials
@MillennialCoach
Coaching Millennials
Find Me
Warren Wright Millennials
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