1

Millennial FootprintOn Lifestyle and Consumer Preferences

Millennials to Blair County

Attracting and Retaining

www.CoachingMillennials.com

2

ABCD Quote…

“Attracting and Retaining Talent is our #1 priority”

3

Four Key Themes

Work/Life

Integration

Community/C

ollaboration

Orientation

Protected,

Risk Averse

Authentic

Consumers

4

Boomers and Generation X

• Work-Centric Life

• Defined by Their

Job

• Work hard then

retire

5

Work/Life Integration

• Mixing life and work is

okay

• Friends at work

• Be Part of Something

Meaningful

• Gain skills and grow as

a person

6

Will Take Pay Cut If the Job…

1. Offers a fit to my values and lifestyle (38%)

2. Offers long-term job security (37%)

3. Offers good mentorship opportunities (30%)

Qualtrics Research, 2018

7

Community/Collaboration

8

Community vs. Self-Reliance

50%

60%

71%

50%

40%

29%

0%

20%

40%

60%

80%

Boomers Gen Xers MillennialsSource: Congressional Institute-LifeCourse survey (2014)

Government should promote theprinciple of community

Government should promote theprinciple of self reliance

9

83%

74%69%

0%

30%

60%

90%

Millennials Gen Xers BoomersSource: Congressional Institute-LifeCourse survey (2014)

“Helping others in need is a strong priority for me.”

Serving Others

10

Collaboration =

Innovation

11

12

Protected/Risk Averse

13

Substance Use in the Last 30 Days, Percent of High School Seniors, 1991 to 2016

0%

10%

20%

30%

40%

50%

60%

Alcohol

Cigarettes

Source: Monitoring the Future, University of Michigan (2016)

Change since

1991

-21%

-18%

14

Relationship with Authority

Teens that say, I have “no problem” with my parents

*Source: National Association of Secondary School Principals (2015)

2013 82%

1983 75%

1971 48%

15

16

Authentic Consumers

17

Authenticity Matters

90%Millennials

Source: Stakla Research, 2017

18

Authenticity Matters

Source: Stakla Research, 2017

75% of Millennials can tell the difference between an image

created by a brand versus a consumer

19

Direct Feedback from Employees

20

Four Key Themes Takeaways

• Be Honest

• Show you Care

• Embrace Collaboration

• Make Work Meaningful

21

Millennial FootprintOn Lifestyle and Consumer Preferences

Thank You!

www.CoachingMillennials.com

22

CoachingMillennials

@MillennialCoach

Coaching Millennials

Find Me

Warren Wright Millennials