#OCCUPYANALYTICS APRIL WILSON, DIGITAL ANALYTICS 101
ABOUT APRIL WILSON
• She knows digital stuff. Blah blah blah.
• She’s a huge Wonder Woman fan.
• She owns and manages Digital Analytics 101, where she spends most of her time teaching and mentoring business owners.
• She has her Master’s degree in Sociology, where her focus was studying social movements.
• These last two points are about to become meaningful.
@aprilewilson at #ACCELERATE
“In 2012, access to information and the freedom to connect with other human beings should be considered a basic human right.”
“Data is the new oil.”
@aprilewilson at #ACCELERATE
- SXSWi, Jason Rockwood
- SXSW, Michael Fertik
#OccupyWallStreet
@aprilewilson at #ACCELERATE
@aprilewilson at #ACCELERATE
#OccupyWallStreet
@aprilewilson at #ACCELERATE
#OccupyAnalytics
@aprilewilson at #ACCELERATE
There are ~15,000 digital analytics
professionals in the United States.
This represents less
than 1% of the entire estimated work force.
We are the 1%.
http://www.census.gov/econ/smallbus
@aprilewilson at #ACCELERATE
There are ~2,000 digital analytics employers in
the United States.
This represents less than 1% of all estimated
registered firms.
We serve the 1%.
http://www.census.gov/econ/smallbus
@aprilewilson at #ACCELERATE
One-third of small businesses fail in their first
2 years.
http://www.ehow.com/how-does_5212542_many-businesses-fail-first-year_.html
@aprilewilson at #ACCELERATE
About 160,000 new websites are launched every
day.
About 60% of those never renew
their domain 12 months later.
http://www.domaintools.com/internet-statistics/
@aprilewilson at #ACCELERATE
About a third of small businesses use social media because they think “they have to:” • 27% use Facebook® • 18% use LinkedIn® • 8% use location-based
services • 8% use blogs • 7% use Twitter®
http://about.networksolutions.com/site/1-in-3-small-business-use-social-media-fifth-wave-of-network-solutions-small-business-study-reports/
@aprilewilson at #ACCELERATE
We tend to ignore small businesses because they have: • Small budget • Small data
@aprilewilson at #ACCELERATE
But we also complain about not getting to do: • Big analysis • Big strategy • Big innovation • Big impact
@aprilewilson at #ACCELERATE
Isn’t it time that
SMALL became the new
BIG?
“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”
- from the website
@aprilewilson at #ACCELERATE
“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”
- from the website
@aprilewilson at #ACCELERATE
The Digital Analytics Association stands at the forefront of a global, cultural, and informational revolution.
@aprilewilson at #ACCELERATE
Who should we serve?
@aprilewilson at #ACCELERATE
What should we stand for?
…what do you stand for?
@aprilewilson at #ACCELERATE
@aprilewilson at #ACCELERATE
#OccupyAnalytics
http://bit.ly/accelerate-rate
APRIL WILSON Super ACCELERATOR
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