Occupy analytics 2012 accelerate april wilson

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#OCCUPY ANALYTICS APRIL WILSON, DIGITAL ANALYTICS 101

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#OccupyAnalytics presentation given at #ACCELERATE Chicago 2012. #ACCELERATE is the free conference presented by Web Analytics Demystified and was sponsored by Ensighten, Opinion Lab, Observe Point, and Tealeaf. This was presented by April Wilson, CEO of Digital Analytics 101.

Transcript of Occupy analytics 2012 accelerate april wilson

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#OCCUPYANALYTICS APRIL WILSON, DIGITAL ANALYTICS 101

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ABOUT APRIL WILSON

• She knows digital stuff. Blah blah blah.

• She’s a huge Wonder Woman fan.

• She owns and manages Digital Analytics 101, where she spends most of her time teaching and mentoring business owners.

• She has her Master’s degree in Sociology, where her focus was studying social movements.

• These last two points are about to become meaningful.

@aprilewilson at #ACCELERATE

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“In 2012, access to information and the freedom to connect with other human beings should be considered a basic human right.”

“Data is the new oil.”

@aprilewilson at #ACCELERATE

- SXSWi, Jason Rockwood

- SXSW, Michael Fertik

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#OccupyWallStreet

@aprilewilson at #ACCELERATE

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@aprilewilson at #ACCELERATE

#OccupyWallStreet

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@aprilewilson at #ACCELERATE

#OccupyAnalytics

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@aprilewilson at #ACCELERATE

There are ~15,000 digital analytics

professionals in the United States.

This represents less

than 1% of the entire estimated work force.

We are the 1%.

http://www.census.gov/econ/smallbus

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@aprilewilson at #ACCELERATE

There are ~2,000 digital analytics employers in

the United States.

This represents less than 1% of all estimated

registered firms.

We serve the 1%.

http://www.census.gov/econ/smallbus

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@aprilewilson at #ACCELERATE

One-third of small businesses fail in their first

2 years.

http://www.ehow.com/how-does_5212542_many-businesses-fail-first-year_.html

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@aprilewilson at #ACCELERATE

About 160,000 new websites are launched every

day.

About 60% of those never renew

their domain 12 months later.

http://www.domaintools.com/internet-statistics/

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@aprilewilson at #ACCELERATE

About a third of small businesses use social media because they think “they have to:” • 27% use Facebook® • 18% use LinkedIn® • 8% use location-based

services • 8% use blogs • 7% use Twitter®

http://about.networksolutions.com/site/1-in-3-small-business-use-social-media-fifth-wave-of-network-solutions-small-business-study-reports/

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@aprilewilson at #ACCELERATE

We tend to ignore small businesses because they have: • Small budget • Small data

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@aprilewilson at #ACCELERATE

But we also complain about not getting to do: • Big analysis • Big strategy • Big innovation • Big impact

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@aprilewilson at #ACCELERATE

Isn’t it time that

SMALL became the new

BIG?

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“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”

- from the website

@aprilewilson at #ACCELERATE

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“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”

- from the website

@aprilewilson at #ACCELERATE

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The Digital Analytics Association stands at the forefront of a global, cultural, and informational revolution.

@aprilewilson at #ACCELERATE

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Who should we serve?

@aprilewilson at #ACCELERATE

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What should we stand for?

…what do you stand for?

@aprilewilson at #ACCELERATE

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@aprilewilson at #ACCELERATE

#OccupyAnalytics

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http://bit.ly/accelerate-rate

APRIL WILSON Super ACCELERATOR