Occupy analytics 2012 accelerate april wilson
-
Upload
digital-analytics-101-llc -
Category
Business
-
view
849 -
download
2
description
Transcript of Occupy analytics 2012 accelerate april wilson
![Page 1: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/1.jpg)
#OCCUPYANALYTICS APRIL WILSON, DIGITAL ANALYTICS 101
![Page 2: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/2.jpg)
ABOUT APRIL WILSON
• She knows digital stuff. Blah blah blah.
• She’s a huge Wonder Woman fan.
• She owns and manages Digital Analytics 101, where she spends most of her time teaching and mentoring business owners.
• She has her Master’s degree in Sociology, where her focus was studying social movements.
• These last two points are about to become meaningful.
@aprilewilson at #ACCELERATE
![Page 3: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/3.jpg)
“In 2012, access to information and the freedom to connect with other human beings should be considered a basic human right.”
“Data is the new oil.”
@aprilewilson at #ACCELERATE
- SXSWi, Jason Rockwood
- SXSW, Michael Fertik
![Page 4: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/4.jpg)
#OccupyWallStreet
@aprilewilson at #ACCELERATE
![Page 5: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/5.jpg)
@aprilewilson at #ACCELERATE
#OccupyWallStreet
![Page 6: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/6.jpg)
@aprilewilson at #ACCELERATE
#OccupyAnalytics
![Page 7: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/7.jpg)
@aprilewilson at #ACCELERATE
There are ~15,000 digital analytics
professionals in the United States.
This represents less
than 1% of the entire estimated work force.
We are the 1%.
http://www.census.gov/econ/smallbus
![Page 8: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/8.jpg)
@aprilewilson at #ACCELERATE
There are ~2,000 digital analytics employers in
the United States.
This represents less than 1% of all estimated
registered firms.
We serve the 1%.
http://www.census.gov/econ/smallbus
![Page 9: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/9.jpg)
@aprilewilson at #ACCELERATE
One-third of small businesses fail in their first
2 years.
http://www.ehow.com/how-does_5212542_many-businesses-fail-first-year_.html
![Page 10: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/10.jpg)
@aprilewilson at #ACCELERATE
About 160,000 new websites are launched every
day.
About 60% of those never renew
their domain 12 months later.
http://www.domaintools.com/internet-statistics/
![Page 11: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/11.jpg)
@aprilewilson at #ACCELERATE
About a third of small businesses use social media because they think “they have to:” • 27% use Facebook® • 18% use LinkedIn® • 8% use location-based
services • 8% use blogs • 7% use Twitter®
http://about.networksolutions.com/site/1-in-3-small-business-use-social-media-fifth-wave-of-network-solutions-small-business-study-reports/
![Page 12: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/12.jpg)
@aprilewilson at #ACCELERATE
We tend to ignore small businesses because they have: • Small budget • Small data
![Page 13: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/13.jpg)
@aprilewilson at #ACCELERATE
But we also complain about not getting to do: • Big analysis • Big strategy • Big innovation • Big impact
![Page 14: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/14.jpg)
@aprilewilson at #ACCELERATE
Isn’t it time that
SMALL became the new
BIG?
![Page 15: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/15.jpg)
“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”
- from the website
@aprilewilson at #ACCELERATE
![Page 16: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/16.jpg)
“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”
- from the website
@aprilewilson at #ACCELERATE
![Page 17: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/17.jpg)
The Digital Analytics Association stands at the forefront of a global, cultural, and informational revolution.
@aprilewilson at #ACCELERATE
![Page 18: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/18.jpg)
Who should we serve?
@aprilewilson at #ACCELERATE
![Page 19: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/19.jpg)
What should we stand for?
…what do you stand for?
@aprilewilson at #ACCELERATE
![Page 20: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/20.jpg)
@aprilewilson at #ACCELERATE
#OccupyAnalytics
![Page 21: Occupy analytics 2012 accelerate april wilson](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555c48fd8b42aaf158b4705/html5/thumbnails/21.jpg)
http://bit.ly/accelerate-rate
APRIL WILSON Super ACCELERATOR