Riley Conrath
James Harris
Natalie McQueen
Andy Merskin
Jeffery Smith
Ian Tan
RMCAD / SUMMER 2012
DESIGN SYSTEMS / CD 3040
YOU ASKED USto solve a few problems
Create a new way to promote the Visitors Center.
1
Engage a 20-to-30-something demographic.
2
AS DESIGNERS our first step was to research
SITE VISIT / AUDIT
EXTERNAL RESEARCH
“ the VISITORS CENTER aims to...”
Build Awareness
Engage Visitors
Educate on Renewable Energy
Foster Community
Have Fun
Become Aware Anticipate Engage
Planned school trip Sees banners Sees signage Tours exhibit Recieves game to take home Plays game at home
Media (article, news feature)
Invited to VC event by friend
Searches NREL in Facebook
Word of mouth
Stay ConnectedArrive
Join event
Sees pre-event content, materials and comments posted on Facebook
Tours exhibit
Attends event
Sees identity on event collateral (presentation, handouts, etc.)
Sees post-event content on Facebook Shares content on his/her own Facebook page
Posts follow-up comments and questions on Facebook
Enters and sees front desk
Encounters sculpture
Sees banners Sees signage
Encounters sculpture
Enters and sees front desk
Media (article, news feature)
Invited to VC event by friend
Searches NREL in Facebook
Word of mouth
Join event
Sees pre-event content, materials and comments posted on Facebook
Tours exhibit
Attends event
Sees identity on event collateral (presentation, handouts, etc.)
Sees post-event content on Facebook Shares content on his/her own Facebook page
Posts follow-up comments and questions on Facebook
Enters and sees front desk
Sees banners Sees signage
Encounters sculpture
Media (article, news feature)
Invited to VC event by NREL
Established relationship with NREL
Join event Tours exhibit
Attends event
Sees identity on event collateral (presentation, handouts, etc.)
Enters and sees front desk
Sees banners Sees signage
Encounters sculpture
NREL Visitors Center Experience Map
COMMUNITY
FUN
EDUCATE INFORM
ENGAGEGame, Identity
Exhibits
Exhibits
PERSONA: AGES 6–17
COMMUNITY
FUN
EDUCATE INFORM
ENGAGEIdentity, Events
Identity, FacebookExhibits, Events
Facebook, Events
Events
PERSONA: AGES 18–35
COMMUNITY
FUN
EDUCATE INFORM
ENGAGE
Identity, FacebookExhibits, Events
Facebook, Events
Events
PERSONA: AGE 35+
COMMUNITY
FUN
EDUCATE INFORM
ENGAGE
Identity, FacebookEvents
Facebook, Events
Events
PERSONA: INDUSTRY
CREATING THE first point of contact
It reaches out to a wide demographic.
1
U.S. FACEBOOK USERS bY AGE
Source: Facebook
50.94% of the U.S. is on Facebook.
Has 130 friends.
Spends over 700 minutes/month on Facebook.
Creates 90 pieces of content each month.
THE AVERAGE FACEBOOK USER:
13–17
18–34
35+
It functions as a hub for NREL events and information.
2
Delivers a rich experience to our target audiences.
3
WEB 2.0 COMPANIES
WEB 2.0 COMPANIES
WEB 2.0 COMPANIES
It’s free!
4
PERSONA PROFILE
PERSONA PROFILE
THE STRUCTURE is the symbol of the VISITORS CENTER
IDENTITY IDEATION
Geothermal Solar Biomass HydroWind
ENERGY SOURCES SYSTEM
SIGNATURE DEVELOPMENT
SIGNATURE DEVELOPMENT
SIGNATURE DEVELOPMENT
SIGNATURE DEVELOPMENT
Solar
Geothermal
Biomass Wind
Hydro
GIVING YOUR VISITORS A memorable EXPERIENCE.
ENTRANCE BANNERS IDEATION
ENTRANCE BANNERS DEVELOPMENT
HydroWindSolarGeothermal Biomass
ENTRANCE BANNERS IMPLEMENTATION
IDENTITY IMPLEMENTATION
ENTRANCE SCULPTURE
ENTRANCE SCULPTURE
ENTRANCE SCULPTURE
EXHIBIT CURRENT LAYOUT
EXHIBIT CURRENT
EXHIBIT CURRENT FLOW
EXHIBIT INVENTORY
EXHIBIT CATEGORIES
Introduction Who we are.
Application How we harness it.
Generation Where it comes from.
EXHIBIT NEW FLOW
Introduction
Application
Generation
EXHIBIT NEW LAYOUT
EXHIBIT COMPARING FLOWS
BEFORE AFTER
EXHIBIT CURRENT SIGNAGE FORMAT
EXHIBIT PROPOSED SIGNAGE FORMAT
EXIT BANNERS IMPLEMENTATION
TAKING HOME the EXPERIENCE.
EFFICIENCY IMPROVEMENT GAME
RICHES throughENERGY EFFICIENCY
a family game1. Brainstorm some rewards
your kids will want.
(For example: Trip to the ice cream
store, family game night, etc.)
2. Cut out achievement cards
(see inside this sheet) and write
rewards on them.
3. Explain to the kids that you’re
sending them on a scavenger hunt for
opportunities to save energy. How-
ever much money they can save the
family over the next year, you’ll buy
them something worth that much.
Show them the achievements, too.
4. Help out with the scavenger
hunt. They may need help with
math and electrical safety.
5. Add up the savings!
for each appliance is how many
kilowatt-hours it uses per year. Use
this formula:
(Wattage × Hours Used Per Day) ÷
1000 × Days Used Per Year = Yearly
Kilowatt-hour (kWh) consumption
If your appliance lists amps instead
of watts, multiply the amps by 120 to
get the watts.
6. Award achievements. (Put
them up on the fridge.) Help the
kids decide how to spend their
windfall, and make the purchase
with them.
7. Decide how you’ll spend the
same amount of money on yourself
next year…
EFFICIENCY IMPROVEMENT GAME
RICHES throughENERGY EFFICIENCY
a family game1. Brainstorm some rewards
your kids will want.
(For example: Trip to the ice cream
store, family game night, etc.)
2. Cut out achievement cards
(see inside this sheet) and write
rewards on them.
3. Explain to the kids that you’re
sending them on a scavenger hunt for
opportunities to save energy. How-
ever much money they can save the
family over the next year, you’ll buy
them something worth that much.
Show them the achievements, too.
4. Help out with the scavenger
hunt. They may need help with
math and electrical safety.
5. Add up the savings!
for each appliance is how many
kilowatt-hours it uses per year. Use
this formula:
(Wattage × Hours Used Per Day) ÷
1000 × Days Used Per Year = Yearly
Kilowatt-hour (kWh) consumption
If your appliance lists amps instead
of watts, multiply the amps by 120 to
get the watts.
6. Award achievements. (Put
them up on the fridge.) Help the
kids decide how to spend their
windfall, and make the purchase
with them.
7. Decide how you’ll spend the
same amount of money on yourself
next year…
EFFICIENCY IMPROVEMENT GAME
ACHIEVEMENT
Sensor Sweep
Figure out the yearly energy draw of five (5) appliances in your home.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
ACHIEVEMENT
Sleuth
Find 3 appliances that still use power, even when they’re turned off.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
ACHIEVEMENT
Junior Electrician
Replace a traditional (incan-descent) bulb with a CFL bulb.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
ACHIEVEMENT
Senior Electrician
Replace five (5) traditional bulbs with CFL bulbs.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
ACHIEVEMENT
Energy Hacker
Change the settings on your com-puter so it uses less energy.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
ACHIEVEMENT
Thermal Engineer
Find your hot water heater and lower the thermostat to 120° F.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
ACHIEVEMENT
Photon Scavenger
Get rid of a lamp you can replace with sunlight.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
ACHIEVEMENT
Toasty
Buy a space heater for your room and use it instead of centralized heating.
REWARD: __________________________
___________________________________
___________________________________
___________________________________
Awarded to: ________________________
Build Awareness: Identity, Facebook
Engage Visitors: Exhibit, Events
Educate on Renewable Energy : Exhibit, Events
Foster Community: Facebook, Events
Have Fun: Identity, Game
Questions?