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Corporate Storytelling the nouvelle cuisine of business presentations
Marc Jadoul
February 2nd, 2012.
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Nouvelle Cuisine
http://en.wikipedia.org/wiki/Nouvelle_cuisine
• Rejection of excessive complication.
• Fresh ingredients, natural flavors.
• Smaller portions.
• No heavy sauces.
• Focus on composition and presentation.
• New combinations and pairings.
• Attention to dietary needs.
• New techniques and equipment.
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Last week,
you could have
watched over
210 hours of cooking
programs on
Flemish TV
channels...
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http://www.thinkoutsidetheslide.com/articles/wasting_250M_bad_ppt.htm
Bad PowerPoint presentations
cost companies $252 million
a day in wasted time.
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http://www.youtube.com/watch?v=KbSPPFYxx3o
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http://video.forbes.com/fvn/meetings-09/present-like-steve-jobs
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The Rise of the Corporate Storyteller
Steve Rubel, October 2010
Even though millions of us are now content producers in some form or another, the reality is there's still chasm when it comes to quality. There's art and there's junk. Audiences want art.
To stand out today it's critical that businesses create content. Activating your cadre of internal subject matter experts is the surest path to visibility.
The reality is, however, that organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative—an emerging set of skills called Transmedia Storytelling.
Transmedia storytelling is the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital Relativity.
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The average business presentation
has 25% less slides than 3 years ago.
Less time for
monologue More time for
dialogue
http://www.slideshare.net/rashmi/slideshare-zeitgeist-2011
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You’ll probably
present less than
20% of all the
information you
have in mind
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Nobody cares about your products (except you).
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People will forget your words, people will forget your slides,
but they will never forget how you made them feel.
http://www.youtube.com/watch?v=jv98mKgWpZ0
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The left and the right brain
Daniel Pink, “A Whole New Mind”
Design
Story
Symphony
Empathy
Play
Meaning
Function
Argument
Focus
Logic
Seriousness
Accumulation
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Aristotle’s ancient art of rhetoric
Ethos
Pathos Logos
Credibility
• Trustworthiness or reputation
• Tone/style
Emotion
• Emotional or imaginative impact
• Stories
Logic
• Reasoning or argumentation
• Facts, figures, case studies
http://sixminutes.dlugan.com/ethos-pathos-logos/
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A ttention
I nterest
D esire
E vidence )
A ction
A good storyline
(
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http://www.youtube.com/watch?v=Ql9lnv9PXzk
http://www.twistandshout.co.uk/latest/index.php/portfolio/campaign/alcatel-the-convergence-factor
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http://www.slideshare.net/mjadoul/why-do-handpicked-cherries-2009
http://www.slideshare.net/mjadoul/20050523-von-stockholm-presentation
Uggly duckling
http://www.slideshare.net/mjadoul/20020612-von-helsinki-presentation
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A good storyteller
A uthority
H umility
P assion
T rustworthiness
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There are always three speeches
for every one you actually gave.
The one you practiced, the one you
gave, and the one you wish you gave.
Dale Carnegy
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The KISS principle
K eep
I t
S imple,
S tupid
http://en.wikipedia.org/wiki/KISS_principle
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Even for engineers
http://www.youtube.com/watch?v=tyluS4TZKhQ
http://natgeotv.com/uk/engineering-connections
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Never underestimate your audience
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Use personalized examples
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For each member or the audience,
you actually have two listeners.
There’s the
physical person
you see in front
of you and there’s
also a second
listener known as
“the little voice in
the head”.
Steve Denning
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Satisfying your audience
W hat’s
I n
I t F or
M e?
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Audience power map
Expert
Layman
Low High Decision power
Authority/ expertise
Influencer Decider
Spectator Controller
Get all elements for making a decision
Get confidence and trust
Go through the detail and score
Get through the day
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Your audience may be spending valuable time and money to attend
your presentation.
Don’t waste it!
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Guy Kawasaki’s 10-20-30 rule
10 slides
20 minutes
30 point fonts
http://blog.guykawasaki.com/2005/12/the_102030_rule.html
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Most people decide within the first
8 seconds of a presentation whether
the speaker is worth listening to.
Good morning... I am so glad that I got the opportunity to speak here this morning... Thank you... It’s really a pleasure to be here
today, blah, blah, ...
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The average attention span of an adult is
18 minutes.
Keep your talk short
or make sure that the first minutes include any material that you want your audience
to remember.
http://bodylanguagelady.blogspot.com/2009/12/
attention-span-grabbing-your-audiance.html
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Listen very carefully
(I shall say this only once…)
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Train
Tram
Rickshaw
Taxi
Lexus IS300
TMB
Tent Bicycle
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If information is
presented orally,
people remember
about 10% of
the content 72
hours later.
John Medina (2008), “Brain Rules”
That figure goes up to 65% if you add a picture.
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Only 7% of a message is conveyed
by actual words or content. 38%
is transmitted by tone of voice and
volume of speech. The other 55% is
delivered through non-verbal means.
Albert Mehrabian (1981), “Silent Messages”
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Penguins can be cute, but
they're not good presenters.
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Your brain interprets every letter as a picture so wordy
slides literally choke your brain.
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Do not overload your presentation with visuals - they should underline something in your presentation, and
not overshadow you, the speaker.
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http://www.presentationzen.com/presentationzen/2007/09/steve-bill-redu.html
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Gary Vaynerchuk
Great speakers may use poor visuals …
… or even no slides at all …
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… although real good visuals don’t need (m)any words.
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(42 slides with techniques, tips & tricks deleted)
YOU
Message
Audience Delivery
Your preparation
Your story
Your presentation
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A good story is like a well-plated dish.
Summary
It follows a recipe with a few ingredients that all blend together.
The result is a creation that keeps the audience asking for more.
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The nouvelle cuisine of business presentations
Focus & Simplicity.
Less slides, More story.
Time for dialogue.
Value instead of Product.
Images & Multimedia.
Dynamic & Personalized.
New presentation techniques.
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Whatever food you’re going to serve…
Never lose the passion for cooking!
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Download this presentation
from
http://www.slideshare.net/mjadoul/nouvelle-cuisine-2012
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Recommended reading (some of the sources I have tapped)
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Thank You!
(and enjoy your meal…)
http://www.linkedin.com/in/mjadoul
http://www.slideshare.net/mjadoul
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