Download - Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul

Why and How Nonprofits Can Engage Millennials for the Long HaulAugust 14, 2013

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Who are we?

2

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Derrick FeldmannCEOAchieve@derrickfeldmannachieveguidance.comthemillennialimpact.com

Kari Dunn SaratovskyFounder & PrincipalKDS [email protected]

MillennialsHow They Connect & Take Action

@derrickfeldmann | @kds

It’s Not About You, Your Organization, Or Your Interests

It’s About Them Using Your Organization As A CONDUIT to Affect Their Cause, Their Issue, Their Value

1. Micro

Millennials participate at micro levels before moving to highly involved states of cause action.

Like

Comment

Post

Call

Email

Text

MeetSupportive

Activism

Organizing

Activism

2. Peer Small Group

Millennials participate with peers/family/colleagues in small groups.

Paul Adams “Grouped”

3. Action = Transparent Solutions

Millennials act when organizations are transparent agents of tangible solutions.

4. UsabilityMillennials engage in online content because of enticing and stimulating usability.

USABILITY

CONNECT

79.5Read Email

Newsletters On Mobile Devices

65.5Receive Up To 5

Newsletters from Organizations

Millennials Are Actively Following Up to 5 Organizations In Social Media – Even Though They Receive More Messages From Peers

5

Millennials Are Using Websites To Connect On Social Media

Cause Issue Vs. Organization

INVOLVE

Intr

insi

c B

enefits

55%...Meeting People

51%...Networking

61%...Professional Experience

46.5Online Training

Final Thoughts

Being Present Without Being Present

Affinity Does Not Mean Interest

Feedback is Faster Than Ever Before

Generations Are Becoming Unified

Culture - How We Operate Is Changing

Millennial micro action, inspired by others, for the tangible benefit ofan issue.

Derrick Feldmann Kari Saratovsky@derrickfeldmann @kds

TheMillennialImpact.com | CauseforChangebook.com

Questions?

34

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Kari Dunn SaratovskyFounder & PrincipalKDS [email protected]

Derrick FeldmannCEOAchieve@derrickfeldmannachieveguidance.comthemillennialimpact.com

Next Month: Corporate-Nonprofit Partnerships from 3 Perspectiveshttp://learn.volunteermatch.org

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