Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
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Why and How Nonprofits Can Engage Millennials for the Long Haul August 14, 2013 #vmlear n
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With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the Millennial generation holds the keys to the future of your nonprofit. Do you know how your organization can engage these Millennials, not just for a day or for one campaign, but as dedicated supporters for life? For the August 2013 Nonprofit Insights webinar, Kari Dunn Saratovksy and Derrick Feldmann, co-authors of the new book "Cause for Change: The Why and How of Nonprofit Millennial Engagement," joined VolunteerMatch. Kari and Derrick provided insight into what makes Millennials different from previous generations – and how they are the same. They shared big-picture strategies for building long-term relationships with Millennials, as well as concrete, actionable tips for engaging them as volunteers, donors, board members and even employees.
Transcript of Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
Why and How Nonprofits Can Engage Millennials for the Long HaulAugust 14, 2013
#vmlearn
Who are we?
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#vmlearn
Derrick FeldmannCEOAchieve@derrickfeldmannachieveguidance.comthemillennialimpact.com
Kari Dunn SaratovskyFounder & PrincipalKDS [email protected]
MillennialsHow They Connect & Take Action
@derrickfeldmann | @kds
It’s Not About You, Your Organization, Or Your Interests
It’s About Them Using Your Organization As A CONDUIT to Affect Their Cause, Their Issue, Their Value
1. Micro
Millennials participate at micro levels before moving to highly involved states of cause action.
Like
Comment
Post
Call
Text
MeetSupportive
Activism
Organizing
Activism
2. Peer Small Group
Millennials participate with peers/family/colleagues in small groups.
Paul Adams “Grouped”
3. Action = Transparent Solutions
Millennials act when organizations are transparent agents of tangible solutions.
4. UsabilityMillennials engage in online content because of enticing and stimulating usability.
USABILITY
CONNECT
79.5Read Email
Newsletters On Mobile Devices
65.5Receive Up To 5
Newsletters from Organizations
Millennials Are Actively Following Up to 5 Organizations In Social Media – Even Though They Receive More Messages From Peers
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Millennials Are Using Websites To Connect On Social Media
Cause Issue Vs. Organization
INVOLVE
Intr
insi
c B
enefits
55%...Meeting People
51%...Networking
61%...Professional Experience
46.5Online Training
Final Thoughts
Being Present Without Being Present
Affinity Does Not Mean Interest
Feedback is Faster Than Ever Before
Generations Are Becoming Unified
Culture - How We Operate Is Changing
Millennial micro action, inspired by others, for the tangible benefit ofan issue.
Derrick Feldmann Kari Saratovsky@derrickfeldmann @kds
TheMillennialImpact.com | CauseforChangebook.com
Questions?
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#vmlearn
Kari Dunn SaratovskyFounder & PrincipalKDS [email protected]
Derrick FeldmannCEOAchieve@derrickfeldmannachieveguidance.comthemillennialimpact.com
Next Month: Corporate-Nonprofit Partnerships from 3 Perspectiveshttp://learn.volunteermatch.org
#vmlearn
