Quick Snapshot
Wk 38-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.
ABP ANANDAPeriod – Wk 38’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
38
73 1
% Genre Sh
Source : TAM Period : Wk 38’2013
Bengali news genre showing a growth of almost 4% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
7.4 7.7
% Genre Share
Wk 31-38'12 Wk 31-38'13
Source : TAM Period : Wk 31-38year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
33%
23%
20%
13%10%
% Mkt. Share
Wk 31-38'13
Source : TAM Period : Wk 31-38’2013
Among top 20 programmes list of the week, 16 programmes belong to ABP Ananda
Proti Pokha is the leading programme for this week
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
77
5 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
6 6
4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 31-38’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 34% 24% 22% 22% 21%ABP Ananda 32% 43% 29% 34% 34% 34%Kolkata TV 23% 7% 32% 20% 20% 21%News Time Bangla 8% 15% 13% 10% 10% 9%RPLUS 18% 2% 2% 14% 14% 15%
Source : TAM Period : Wk 31-38’2013
ABP Ananda performing on News Bulletin ,Talk
shows/chat shows & Sports Magazines
Source : TAM Period : Wk 38’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Reviews ReportsNews Time Bangla on Cartoons/animations
Prog Genre 24 GHANTA ABP AnandaNews Time Bangla RPLUS
News Bulletin 23% 50% 13% 13%Sports Magazines 34% 36% 19% 11%
Reviews/Reports 65% 19% 9% 7%
Cartoons/Animation 0% 0% 100% 0%
Talk Shows/Chat Shows 10% 90% 0% 0%
Thank You