Quick Snapshot

Wk 11 -2013

MCCS

ABP ANANDAPeriod – Wk 11’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bengali News genre # 2 genre

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

39

94

1

% Genre Sh.

Source : TAM Period : Wk 11 2013

Vs. last week Bangla Music lost its shares by 5% whereas Bangla Mov. & Bangla GEC increased by 9 & 5% resp.

Bengali news genre showing a growth of almost 27% Vs. last

year

0.0

2.0

4.0

6.0

8.0

10.0

12.0

7.9

10.0

% Genre Share

Wk4-11'12 Wk 4-11'13

Source : TAM Period : Wk 4-11 Year : 2012 & 2013

Vs. last year the time spent on the genre has increased

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

27%

24%

21%

15% 14%

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 4-11’2013

ABP Ananda 24 Ghanta neck to neck

24 GHANTA

ABP Ananda

Kolkata TV

News Time

Bangla

RPLUS0

5

10

5 5 54

2

CS 4+

Reach

in M

n.

24 GHANTA

ABP Ananda

Kolkata TV

News Time

Bangla

RPLUS0

5

10

5 54 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 4-11 2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 19 39 39 24 24 24ABP Ananda 22 38 34 26 26 26Kolkata TV 25 11 8 21 21 21News Time Bangla 16 12 16 15 15 15RPLUS 18 1 2 14 14 14

Source : TAM Period : Wk 4-11 2013

RPlus garnered viewership with News Bulletin24 Ghanta with reviews & reports

ABP Ananda scoring high on Interviews/Portraits/Discussions & Talk shows/Chat shows

Source : TAM Period : Wk 11’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre

24 GHANT

AABP

AnandaKolkata

TV

News Time

Bangla RPLUSGrand Total

News Bulletin 23% 21% 19% 12% (26%) 163Interviews/Portraits/Discussions 33% (53%) 5% 4% 5% 20Cartoons/Animation 0% 5% 46% (48%) 0% 19News Headlines 4% 0% (96%) 0% 0% 16Sports Magazines 16% 23% 10% (27%) 24% 13Reviews/Reports (56%) 14% 19% 0% 11% 12Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 10Film Based Magazines 0% 25% (65%) 10% 0% 5

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