PodcastingIST 400 | New Media & Social Technologies
iSchoolSyracuse University
Eric Hansen | [email protected]
Before we begin
This session is focuses primarily on audio podcasts, not video
Most of the session applies to both
Definition of podcast is ambiguous
Media consumption is key
Outline
Pod-whats?
On an iPod Near You
Adcasting (Audio)
Culling ‘Casters
Pod-whats?
Technically SpeakingA Podcast is:
an audio file (“MP3”), or
a movie file (“MP4”),
and distributed/ syndicated online (via RSS)
to computers and usually synched to an iPod or similar device (Zune, Rio, etc.)
MP3s/podcasts
Hooray! My favorite podcast!
Yippeee!
Radio v. Podcast
Nope Kinda LOL! Maybe, if popular
YupFor sure Totally
You bet!
Editors Formats FCC Lic. Sponsors
The Daily Source Code
• One of the first podcasts
• New episode every weekday (until recently)
• About 45–60 minutes
• Active community of listeners/ contributors
On an iPod Near You
iTMS Podcast directory
100k+ podcasts (MarketWatch)
Anyone can submit content (per guidelines)
iTunes integration = major strength
Estimated 50 - 200 million people use iTunes
Mevio.com | Podshow.com
Music.podshow.com
Integrated social network
Anyone can submit their podcasts
Open to sponsorships, promotions...
ODEO.com
Podcast directory
Aggregates podcast content
Tool for discovery/evaluation
Doesn’t create original content
Adcasting
Sponsorship
Sponsorship
Collaboration
Sponsorship
Integration
Voicemail
Promo Codes
Misfire?
Official podcast
Official podcast
Culling ‘Casters
Radio content:
Compelling guest
Expert on particular subject
Entertainer
Charismatic advocate
Timeliness or relevant to program
Remember
Many podcasts...
have interviews or roundtables
usually represent a single person
are a labor of love
are a creative outlet, not just a soapbox
fill niches
Remember
Contribute to the dialogue, or
Help facilitate dialogue
Add value to the community, or
Add value to the podcast
Tips: Transparency
Be completely open/honest
Disclose organizational affiliations
Keep it short and to the point
Don’t ask for placement, it’s rude
Some podcasts will not accept PR
Tips: Personalize
Avoid “e-mail merges” to podcasters
Get to know their program prior
Participate by leaving audio comments
Address by the podcaster’s name
Keep in mind their audience
Tips: Networking
Listen to podcaster’s favorite podcasts
Learn about those podcasters
Podcasters are likely on social networks
Don’t always start with top shows
Never:
send an attachment, esp. Word docs
send anything “off-the-record”
ignore/fear criticism or feedback
act incredulous if they ignore you
rely on your press release
Thank You
Video/ Photo Credits• http://flickr.com/photos/khalid-almasoud/
• http://flickr.com/photos/boothy/
• http://flickr.com/photos/tpbrown/
• http://flickr.com/photos/keithwj/
• http://flickr.com/photos/emperley3/
• TiVo.com
• http://flickr.com/photos/mr-brown/
• Stephen Eick (acm.org)
• http://flickr.com/photos/victor_sween/
Video/ Photo Credits
• http://flickr.com/photos/galaygobi/
• http://flickr.com/photos/thadman/
• http://flickr.com/photos/mvillasenor/
• http://www.flickr.com/photos/frascelly/
• http://www.flickr.com/photos/solgrundy/
• http://flickr.com/photos/tartanpodcast/
• http://flickr.com/photos/_fabrizio_/
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