NECCSR Report Review

Yoshiko KurisakiCertificate for Advanced Studies in CSR 2011

University of GenevaUpdated December, 2011

About NEC

• Established in 1899, as the first subsidiary of Western Electris (A manufacturing subsidiary of AT&T, the US) in Japan.

• One of the leading ICT* companies in Japan and worldwode

(ICT = Information and Communicaiton Technologies)

• Business: IT Services, IT Platform, Carrier Network, Social Infrastructure, Personal solutions

• Net Sales: US$ 40 B. (As of Mar. 31, 2011)

• Employees:115,840 (As of Mar. 31, 2011), NEC Corp. and Consolidated Subsidiaries

• Locations: All over Japan, Asia-Pacific, EMEA, NAM, LAM2

Review• Corporate Philosophy: « NEC strives through "C&C”

to help advance societies worldwide toward deepened mutual understanding and the fulfillment of human potential.” (1990)

• Vision 2017: “To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth.”

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Review

• CSR definition: Expressed as “The NEC Way”– NEC Group Corporate Vision, Vision 2017, Value, Charter of Corporate

Behavior, Code of Conduct

• Distinctive feature of its CSR: Clearly says, “At NEC, we consider CSR initiatives to be inseparable from corporate activities.”

• Main stakeholders: Customers, Shareholders and other investors, Business partners, Local communities, Employees

• Additional points in CSR: Includes Information Security, and Business Continuity Plan

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What sort of CSR report? – Against the 15 points (continued)

– CSR principles are well aligned in business activities, “Help to Solve Social Issues Through Business Activities”

– Business Standards: GRI, UN Compact (2005), ISO 26000

– Major int’l SRI Indices: Dow Jones Sustainability World Index, SAM Silver Class, FTSE4Good Global Index, Ethibel Excellence (universe), MS-SRI Morningstar Socially Responsible Investment Index

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What sort of CSR report? – Against the 15 points

• Points of improvement- Missing info: Bench marking against competitors, CSR

Budget – Though not many companies publish such info.

- Key indicators of progress and impact – Need more info. on impacts, though difficult to measure.

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Conclusion

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• Information well aligned with « international standards »

• User friendliness in web site and information sorting to be further improved.

Additional point of interest:

Who are your stakeholders?

NEC Vodafone

Shareholders and other investors Invesors & analysts

Customers Consumers

Business partners Suppliers

Employees Employees

Local communities Local communities

Governments and regulators

NGOs

ICT indutsry

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Full information

In English

http://www.nec.co.jp/csr/en/index.html

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