NEC CSR Report Review
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Transcript of NEC CSR Report Review
NECCSR Report Review
Yoshiko KurisakiCertificate for Advanced Studies in CSR 2011
University of GenevaUpdated December, 2011
About NEC
• Established in 1899, as the first subsidiary of Western Electris (A manufacturing subsidiary of AT&T, the US) in Japan.
• One of the leading ICT* companies in Japan and worldwode
(ICT = Information and Communicaiton Technologies)
• Business: IT Services, IT Platform, Carrier Network, Social Infrastructure, Personal solutions
• Net Sales: US$ 40 B. (As of Mar. 31, 2011)
• Employees:115,840 (As of Mar. 31, 2011), NEC Corp. and Consolidated Subsidiaries
• Locations: All over Japan, Asia-Pacific, EMEA, NAM, LAM2
Review• Corporate Philosophy: « NEC strives through "C&C”
to help advance societies worldwide toward deepened mutual understanding and the fulfillment of human potential.” (1990)
• Vision 2017: “To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth.”
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Review
• CSR definition: Expressed as “The NEC Way”– NEC Group Corporate Vision, Vision 2017, Value, Charter of Corporate
Behavior, Code of Conduct
• Distinctive feature of its CSR: Clearly says, “At NEC, we consider CSR initiatives to be inseparable from corporate activities.”
• Main stakeholders: Customers, Shareholders and other investors, Business partners, Local communities, Employees
• Additional points in CSR: Includes Information Security, and Business Continuity Plan
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What sort of CSR report? – Against the 15 points (continued)
– CSR principles are well aligned in business activities, “Help to Solve Social Issues Through Business Activities”
– Business Standards: GRI, UN Compact (2005), ISO 26000
– Major int’l SRI Indices: Dow Jones Sustainability World Index, SAM Silver Class, FTSE4Good Global Index, Ethibel Excellence (universe), MS-SRI Morningstar Socially Responsible Investment Index
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What sort of CSR report? – Against the 15 points
• Points of improvement- Missing info: Bench marking against competitors, CSR
Budget – Though not many companies publish such info.
- Key indicators of progress and impact – Need more info. on impacts, though difficult to measure.
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Conclusion
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• Information well aligned with « international standards »
• User friendliness in web site and information sorting to be further improved.
Additional point of interest:
Who are your stakeholders?
NEC Vodafone
Shareholders and other investors Invesors & analysts
Customers Consumers
Business partners Suppliers
Employees Employees
Local communities Local communities
Governments and regulators
NGOs
ICT indutsry
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