Mobile Monday Shanghai, November 21, 2011
Charles Yu VP, Greater China Sales
From Mapping to Mapping the Real World
Delivering Location Across … Continents
Platforms
Markets
Empowering Location Opportunities
NAVTEQ Network for Developers™ (NN4D)
NN4D.com
58,000+ members and
growing
Your business development partner, at no cost to you – ever
Empowers location-based app developers through free business development, marketing and technical support Introduces you to NAVTEQ’s extensive network of commercial buyers, co-promotes your business, provides training opportunities and offers easy access to effective mobile advertising
What Is NN4D?
www.NN4D.com
Differentiation Where It Matters Most NN4D: Empowering Location Opportunities
Resources to assist you in accessing high-value content and developing differentiated apps
Support Programs to target the discovery and success of your apps
NAVTEQ® App Warehouse to match you with commercial app buyers— at no cost to you
Multiple Paths to new revenue streams (e.g., NAVTEQ LocationPoint™ Advertising)
NN4D.com: A Powerful Tool
App Differentiation NN4D empowers developers with the knowledge and resources needed to develop the hottest, most differentiated location-based products
Mapping APIs and SDKs for mobile, Internet and desktop app development Free sample map, traffic and POI downloads, and the tutorials and sample code to use them
Opportunity
Differentiate apps with
superior location content www.NN4D.com
Sample Map Data and Location Content
NN4D.com
Sample NAVTEQ
content for your location
app
Incorporate one of the most robust and accurate geographic databases in the world into your app
Gain access to map data samples available in multiple formats NAVTEQ map data is platform independent and built to a single worldwide specification for easier development and integration into global apps
NAVTEQ® Map Data
Opportunity
www.NN4D.com
Technical Resources and Documentation
NN4D.com
Tech tools to help you create
innovative location apps
Access our dedicated team of technical consultants, plus a vast array of documentation
Developer guides, tools, newsletters and white papers authored by NAVTEQ subject matter experts, NAVTEQ partners and NN4D developers Live, 24/7 tech support, plus developer forums and FAQs
Unparalleled Support
Opportunity
www.NN4D.com
Third-Party Enablers and Services
NN4D.com
Partner services for
advanced app development
NN4D empowers developers by working with partners to identify and create technical enablers and services
We identify the hottest location-based technologies and partner with third parties to create APIs, SDKs and other enablers for app development We provide technical partner services that streamline development and get apps to market faster
Specialized Partnering
www.NN4D.com
Opportunity
POWERVR Insider By Imagination Technologies
Access on Imagination’s website and NN4D Partner Zone Free to download and use
www.NN4D.com/powervr-sdk
3D Mapping Enablers: SDKs Opportunity
Enhance your apps with 3D
content
VisioDevKit By Visioglobe
Access on NN4D Partner Zone Free 90-day evaluation license
www.NN4D.com/visiodevkit
NaviGenie By Kishonti Informatics
Access on Kishonti’s website Symbolic fee (€1) to download
Virtual Developer Lab: App Testing
Accelerate time to market
www.NN4D.com/apptesting
Easy-to-access platform Remote access to handsets in carrier networks Robust testing capabilities
Opportunity
A sampling of partner institutions:
NAVTEQ University Program
www.NN4D.com/university
Benefits Tools and knowledge for tomorrow’s tech leaders
Empowers students, educators and institutions of higher learning by providing NAVTEQ® map data and location content in order to:
Be a catalyst for innovation in location-enabled services Train the next generation of technology professionals
Partnering/funding opportunities for the advancement of location technology research at the academic level
Enabling the next
generation of technology
professionals
Opportunity
NAVTEQ LocationPoint™ Advertising
Benefits Empowers developers with hyper-local advertising
New revenue opportunities—offset the cost of your app Improved competitiveness—can provide differentiating features and lower costs to the end user Sticky, high-value advertising—delivers targeted, relevant and actionable in-app ads to users Actionable and engaging ads—delivers powerful calls to action
Quickly monetize your location apps
www.NN4D.com/lpa
Opportunity
NAVTEQ® App Warehouse
www.NN4D.com/appwarehouse/
Benefits Empowers developers with a free matchmaking service for app developers and commercial app buyers
Backed by NN4D’s unparalleled free business development support Free access to NAVTEQ’s extensive commercial channels—get in front of bulk commercial app buyers Free marketing and PR support—NN4D partners with you to co-promote your products and services
Access channel
opportunities
Opportunity
The Depth and Breadth That Matter to the User Whatever location content you need
Kilometers of roads Navigable countries
Expansive Product Portfolio
Changes per day
Moving forward faster. More aggressive than ever.
Where Others Are Finding the Way…
Innovative Product Portfolio
Exposure
Technology Leadership
Global Tech Support
Best Map for Location Solutions
Business Development
Consistent Global
Specification
Proven Accuracy
Robust Developer
Tools
Traffic Leadership
We Lead.
Thank You
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