presented by

presents

The New YouTube

Channel Pages & Insights

Kathy Hokunson

December 15, 2011

The New Channel Design

• More streamlined and consistent design

• Easier way to find and view videos

• New, more flexible layouts for featured

content

• Structured to keep your audience engaged

even when you don’t have new uploads

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According to

What doesn’t change?

• Videos

• Playlists

• Comments

• Subscribers

• Likes

• Account Settings

• About this user

• Title

• Tags

• Visibility

• Redirect URL’s

• Vanity URL’s

• Tracking Pixels

• Google Analytics ID Number

• Avatar

• Background Images

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Opting In

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New Tabs

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Appearance

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Info and Settings

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Featured Tab

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The “Everything” Layout

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Switching Back

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Today’s BOLT BUZZ WORD

CHANNEL

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YouTube Analytics

• Strategy:

– Use YouTube Analytics regularly to assess your channel’s

performance, and investigate changes or trends across

different metrics.

• Why It Works:

– YouTube Analytics provides actionable intelligence for

creators to make better videos, implement or measure

optimizations and develop more strategic programming.

• How To Do It:

– Gain fluency in YouTube Analytics product. Routinely

assess channel’s performance and make changes to

content or strategies based on performance analytics.

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According to YouTube . . .

NEW!

Where To Find Analytics

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What’s Being Reported

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• Views Reports

– Views

– Demographics

– Playback Locations

– Traffic Sources

– Audience Retention

• Engagement Reports

– Subscribers

– Likes and Dislikes

– Favorites

– Comments

– Sharing

Views Reports

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Engagement Reports

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So what???

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Resources

Content today was resourced from several excellent sources:

– YouTube Blog

– Mashable

– ReelSeo YouTube Channel

– Hubspot

– Marketwire

Access all the links at this bit.ly link bundle:

http://bitly.com/sMOGU2

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Questions?

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Register at site-seeker.com

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Download the Slide Deck @

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Thank you for joining us!

Don’t forget to enter today’s BOLT BUZZ WORD

at joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

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