Rationalizing Social Media:

The Cost-Benefit Analysis of Fundraising Through Social Media

Social media (n) –

1. What journalists become after a few drinks

2. The universe of online tools, mostly free, that

allow individuals and organizations to share

their stories, updates, news, and keep up-to-date

on the goings-on of others.

“The donor is bothering

me…”

- You and your staff’s time: researching, communicating, listening, planning, doing, exploring

- Consultants, experts, contractors

- Technology

- Promoting: graphic design, advertising, print outreach (direct mail, newsletters)

ROI

ROE