MyCharityConnects Winnipeg - Rationalizing Social Media [2010-10-19]

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Rationalizing Social Media: The Cost-Benefit Analysis of Fundraising Through Social Media

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They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.

Transcript of MyCharityConnects Winnipeg - Rationalizing Social Media [2010-10-19]

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Rationalizing Social Media:

The Cost-Benefit Analysis of Fundraising Through Social Media

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Social media (n) –

1. What journalists become after a few drinks

2. The universe of online tools, mostly free, that

allow individuals and organizations to share

their stories, updates, news, and keep up-to-date

on the goings-on of others.

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“The donor is bothering

me…”

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- You and your staff’s time: researching, communicating, listening, planning, doing, exploring

- Consultants, experts, contractors

- Technology

- Promoting: graphic design, advertising, print outreach (direct mail, newsletters)

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ROI

ROE

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