Social Innovation Camp for Central and Eastern Europe18 September 2009

Health care in CEE countries:is

• Not trans parent• Uneven Quality• Priced Differently• Hard to Unders tand for Fore igners

Radu and Raya

. ’ Raya has a toothache It s Sunday.morning

• Called, emergency and

’ they didn t s peak Englis h

• They s aid to come back on

Monday

’ Raya s doctor pres cribed.Buls hazin

• ’ They ve never heard .of it

• He wants a s econd.opinion

.Raya is having a baby

• She wants to s ee a doctor her friends

recommend on.Facebook

The application

Getting the Word Out

• Teenagers–Leverages social networking, especially Facebook

•Grownups–Below-the-line marketing–Doctors’ waiting rooms–Insurance companies–Pharmaceutical companies

Bus ines s Model

• Unique us ers–Year 1: 11,250 per month–Year 2: 162,500 per month–Year 3: 270,000 per month

• Ad buyers–Pharmaceutical companies–Paid search on pay-per-click basis–Clinics

Sus tainabilityBreak-even Analysis

€ 4 300.67€ 4 702.74

€ 5 461.10

€ 5 847.19

€ 2 055.37

€ 45.01

Year 1 Year 2 Year 3

Spendings per month Income per month

Next Steps

• Create economies of s cale–Expand to additional cities in CEE–Expand to additional professions

• , Gain funding partners for projec t