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CRICOS Provider Code: 00113B
MUSINGS OF AN ONLINE ACADEMIC
Implications for Teaching, Research and Community Engagement
Dr Melanie Thomson – Deakin Medical School [email protected]
@Dr_Mel_Thomson (Twitter) www.facebook.com/drmel.thomson
CRICOS Provider Code: 00113B
MOOCs – The devil’s work?
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Bricks & Mortar Unis – use MOOC model?
http://techcrunch.com/2013/03/11/iversity-moocs-pivot/
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Deakin – LIVE ! The future agenda
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Academic work force – Adapt or Die?
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Deakin Faculty of Health: NetPrax project
Networked Practice Aim: Encouraging Academics to gain online ‘skillz’ to use in T&L and research
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Deakin Faculty of Health: NetPrax project
Joyce Seitzinger @catspyjamasnz on Twitter
Colin Warren @colwar on Twitter
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NetPrax project: ARRRRGGGHH!!!
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NetPrax project: Learn to Filter
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There’s an App for that!
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NetPrax for Teaching: Digital Literacy
• Facebook Page • Twitter Hash tag
(#UnitCode)
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NetPrax for Research: Crowd Funding
Prof Deb Verhoeven
Chair in Media and Communication Faculty of Arts & Education School of Communication & Creative Arts
[email protected] @bestqualitycrab on Twitter
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NetPrax for Research: Crowd Funding
• Deakin-Pozible.com partnership
• Pozible founder Rick Chen, me & Dr Michelle Harvey
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Pozible-ly, an exercise in marketing
Maggot Art: http://www.youtube.com/watch?v=H1WJZiflxi8 Mel and Michelle: http://www.youtube.com/watch?v=H1WJZiflxi8
CRICOS Provider Code: 00113B
Getting $10K for Maggots? It’s !
• 45 days to convince people to give us $$
• No existing ‘audience’ • Target Market not as
tech savvy • Ran ‘physical’
outreach campaign as well as online
• Apps used: Twitter, Facebook, LinkedIn and Storify
• Diverse Donors
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Pozible-ly, rewarding for donors?
Rewards turned out to be an important part of the process
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NetPrax for Crowd Funding: Usual suspects
• Facebook Page – Friday Arvo Maggot Racing
• Twitter ‘parody’ accounts
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Twitter Parody Accounts: Panto Villians!
• Used Storify to ‘record’ Twitter arguments b/w
the protagonists
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A real life Crowd : Community Engagement
Cons: Can get hostility from punters
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A real life Crowd : Community Engagement
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Crowd Funding: Not for the faint of heart!
Cost • Pricey on Time!! (10-20 hrs on top of Academic job!) • $$ return per hour….less than minimum wage • Seen as ‘zany’ = non credible by science establishment?? Benefit • Raised profile in local and national communities • ‘Ripple Effect’ still in action…several further donations • Obtain network of random ‘cheerleaders’ for your science
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‘Ripple Effect’ of community engagement
• Approx $5,000 extra donations (so far!)
• Plus $37,000 Grants
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NetPrax for Community Engagement
• ‘Research my World’ Pozible Campaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
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NetPrax for Community Engagement
• Online opportunities exist for short term ‘desk top’ engagement or ‘own pace’ communication
http://imascientist.org.au/
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NetPrax for Research Community
Source @katiephd
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NetPrax for Research Community
• @realscientists • #onsci • #emcr or #emcrforum • #microtwjc • #phdchat • #womeninscience
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NetPrax for You? The Overworked academic?
• Give yourself a time limit to learn new App technology….DISCARD those that do not suit you
• Big Three are Twitter, Facebook and LinkedIn • Set up ‘professional’ Facebook and Twitter Accounts and set
them to replicate posts on the other • Use Unit FB pages and #unitcodes for teaching • Follow people in your discipline and geographic area • Use ‘down time’ while travelling to post stories of interest • Crowd funding is good for raising profile and gaining seed
funds and kudos, but labour intensive • Social Media can be used to further professional networks,
esp. at EMCR and PhD student levels • Make sure you do ‘Real Life’ engagement too!
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ACKNOWLEDGEMENTS
SPONSORS: 129 individuals @pozible.com +
Deakin Jane den Hollander Lee Astheimer Deb Verhoeven Michelle Harvey Joyce Seitzinger Colin Warren Stuart Palmer Rebecca Plant Ryan Raybould Warwick Hadfield
Pozible Rick Chen Matt Benetti I’m a Scientist! Team Kristin Alford James Hutson
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Our Maggots in Canberra!
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