Tools / Tips/ Resources

Social NetworSocial Networkingking

08Mx16, II MCA08Mx16, II MCA

AgendaAgenda

The Buzz That is Social Networking

Statistics Never Lie

Measuring RoI- Making Billions Out of Thin Air

How Can You Do To Ride the Hype

Resources- Further Reading

DefinitionDefinition

Social networking

– This is where people develop networks of friends and

associates. It forges and creates links between different

people. A social network can form a key element of

collaborating and networking.

Social Media

is…

Social Networking ToolsSocial Networking Tools

Social Networking Sites

– Facebook / LinkedIn

Blogging / Micro blogging

– Twitter / blog / search.twitter.com

Social Networking ToolsSocial Networking Tools

Social Bookmarking

– Del.ic.ious / Digg / StumbleUpon

Aggregators

– Tweetmeme / Technorati / Posterous

Social Networking ToolsSocial Networking Tools

Brand/Industry specific blogs

– Techcrunch / Moluv / Mashable / GigaOM

Video

– YouTube / Vimeo / Metacafe / Hulu

The Social EvolutionThe Social Evolution

Traditional Marketing

Print Advertising / Banner Ads

News/Press releases

Letters to editors

Branding and Word of Mouth

Conferences/Panels

Social Media

Contextual

Twitter, Digg, RSS feeds, Alerts

Blogs

User Generated Content

Webcasts, Podcasts, Wikis, Groups

StatisticsStatistics

Facebook 350+million active users

Digg 236,000,000 number of visitors in 2008

Blogs 346,000,000 regular blog readers

LinkedIn 7.7 million users

Twitter growth rate 752% (yoy)

Who Does Social Media Matter To?Who Does Social Media Matter To?

73% of active online users have read a blog

45% have started their own blog

39% subscribe to an RSS feed

57% have joined a social network

55% have uploaded photos

83% have watched video clips

Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008

How Do You Specifically Measure?How Do You Specifically Measure?

Success Metrics Goal

-Amount of blogs that link

you

-PageRank to relevant

competition

-Organic Traffic %

-Traffic that converts to

action

-N PageRank by X Date

-Nth position in Page Rank

compared to competitor

-Nth% of traffic is organic

-N number of new links

Measuring Social Media ROIMeasuring Social Media ROI

Qualitative

SatisfactionSurveys, blog mentions

LoyaltyReturning visitors

Buzz, followers, feedback

AuthorityPageRank, natural traffic

InteractionSuggestions, ideas

Quantitative

New Subscribers

New customers/ attendees

New Links

New User Generated Content Blogs

Videos

Approach – What Can I Do?Approach – What Can I Do?

Blogs

– Comment on other people’s blog posts

– Include your twitter username to all comments

– Distribute your blog entry on Facebook

– Set up blog comment feeds

Approach – What Can I Do?Approach – What Can I Do?

Twitter

– Utilize personal Twitter account (@example.com)

– Hash tags for events

http://twitter.pbworks.com/Hashtags

Approach – What Can I Do?Approach – What Can I Do?

Forums

– Contribute to community forums; developer forums

Aggregators

– Tweetmeme / Technorati/ Posterous

Approach – What Can I Do?Approach – What Can I Do?

Facebook / LinkedIn

– Set up profile in LinkedIn and Facebook; connect to groups

Bookmarking

– Blog posts (technorati, reddit, del.icio.us, stumbleupon)

Other

– Add some mix of blog, facebook, twittter, etc in email signature

• YouTube / Flicker– Post photos in Flickr/Youtube from DS activity

– Twitter– Add some mix of blog, facebook, twittter, etc in email signature

• Bookmarking– - re-bookmark others DS blog posts (especially from home;primary's are technorati, reddit, del.icio.us, stumbleupon, facebook, twitter (use AddThis)

Helpful BlogsHelpful Blogs

http://www.trendsspotting.com/blog

http://mashable.com

http://www.ducttapemarketing.com/blog

http://blogs.forrester.com/groundswell

http://www.trendwatching.com

http://searchengineland.com

Thank YouThank You

08Mx16, II MCA08Mx16, II MCA