Conxa Rodà @innova2

#ConfabEU Barcelona, Sept. 30, 2014

Museums Content Strategy: Connecting Collections to People

Museu Nacional d’Art de Catalunya Barcelona

The Museu Nacional d’Art de Catalunya in 4 images

MUSEUM AS A CONNECTOR

Audiences

Museum Connection/Content Strategy (Digital or not)

make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity innovate create community

MUSAC, León

MUSAC, LeónPhoto: Conxa Rodà

The Collection Wall, Cleveland Museum of Art

www.beyondthelabel.info/

<Miradas cruzadas> Museo Thyssen

British Museum

A Gift for Athena, AR appwww.slideshare.net/s.mannion/athens-augmented

iBeacons in museums

A good question to keep asking:

Is your content fit for purpose?

Let’s Get Real Conference_Culture24 (UK) title

When a label tells a story, it gets acknowledgment

Storytelling

Are we telling what people want to know?

Source: www.slideshare.net/josemariapalomares/delivering-powerful-presentations-353377955

http://www.vangoghmuseum.nl/en

#thyssen140

Beyond the #selfie

Source: Dana Allen-Greilwww.slideshare.net/danagreil/mcn-dana-allengreil

Acknowledging users’ contributions (UGC)

http://blog.museunacional.cat/en/museum-seen-by-instagramers/

BLOGS

Connect-community-museums-staff

Social is not a one-person task!

Images: www.jpvillani.com.ar/tag/sisifo/ http://nurianetworking.com/featured-slider/community-manager/

The museum old website2004 - 2014!!

www.museunacional.cat

The Museu Nacional online collection

Out of the box: collaborative platforms

Wikipedia Google Artproject

Europeana

Collections/Content

Content & Design equilibrium

Image source: http://helloseocopywriting.com/9/post/2014/03/content-or-design-which-comes-first.html

Image source: http://ywmovement.org/why-science-causes-people-to-leave-the-faith-and-how-to-fix-it/

Wanted: clarity and consistency

Image: http://blocs.gencat.cat/blocs/AppPHP/tribunadarqueologia/files/2012/06/atapuerca.jpg

Content findability

Image: http://www.btv.cat/btvnoticies/wp-content/uploads/2013/10/071013acumulacioR.jpg

Content accumulation

•

http://cgce.es/2009/wp-content/uploads/2010/06/puzzle.jpg

Strategy must be INTEGRAL

web

Open Content

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

CooperativeMind/Tools

Training

Content Strategy Mapfor Museums

Institutional Web Digital Projects

e-Marketing

© Conxa Rodà, 2012

Education

web

Open Content

Content release under Creative CommonsLinked Open DataWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer ReviewCrowdsourcing

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

DigitizationVisualisationStorytellingSocial tagging

Augmented RealityMultitouch tablesMultimedia LabMultimedia audioguideAccessibility3D PrintingVisitors’ participation

web 2.0BlogCommunitySharingCo-creation

AppsMobile webMobile tours,QRGamificationGeolocationm-commercem-learningWearables, iBeacons

CooperativeMind/Tools

Training

Content Strategy Map

for Museums

Digital Networking Wikis Cloud

Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics

Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics

Digital Projects

Net-artVirtual ExhibitsCollective data mining

e-Marketing

MembershipTicketingShopHiring spacesFundinge-mailing

© Conxa Rodà, 2012

Multichannel Visitors’ engagementUser-generated Content

Education

e-Learning, MOOCsEdu-projectsGames

Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand

Digital as a Dimension of Everything

Tate Digital Strategy 2013–15

Digital Content challenges

create + and +compelling content integration of the museum’s own

digital content be multichannel greater integration online / onsite better analytics resistance to change / training

Thank you Gràcies!

Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat

#ConfabEU Barcelona, Sept. 30, 2014