Museum content strategy _#ConfabEU

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Conxa Rodà @innova2 #ConfabEU Barcelona, Sept. 30, 2014 Museums Content Strategy: Connecting Collections to People

description

Museums are content generators by nature. Today their role as connectors between the collection knowledge and the visitors / users is gaining more and more strength. Museums are still exploring ways of connecting stories to people. Wit examples of best practices of museums worldwide on social media, website renovations, online collections, mobile. Digital and Content strategy.

Transcript of Museum content strategy _#ConfabEU

Page 1: Museum content strategy _#ConfabEU

Conxa Rodà @innova2

#ConfabEU Barcelona, Sept. 30, 2014

Museums Content Strategy: Connecting Collections to People

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Museu Nacional d’Art de Catalunya Barcelona

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The Museu Nacional d’Art de Catalunya in 4 images

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MUSEUM AS A CONNECTOR

Audiences

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Museum Connection/Content Strategy (Digital or not)

make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity innovate create community

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MUSAC, León

MUSAC, LeónPhoto: Conxa Rodà

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The Collection Wall, Cleveland Museum of Art

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www.beyondthelabel.info/

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<Miradas cruzadas> Museo Thyssen

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British Museum

A Gift for Athena, AR appwww.slideshare.net/s.mannion/athens-augmented

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iBeacons in museums

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A good question to keep asking:

Is your content fit for purpose?

Let’s Get Real Conference_Culture24 (UK) title

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When a label tells a story, it gets acknowledgment

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Storytelling

Are we telling what people want to know?

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Source: www.slideshare.net/josemariapalomares/delivering-powerful-presentations-353377955

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http://www.vangoghmuseum.nl/en

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#thyssen140

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Beyond the #selfie

Source: Dana Allen-Greilwww.slideshare.net/danagreil/mcn-dana-allengreil

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Acknowledging users’ contributions (UGC)

http://blog.museunacional.cat/en/museum-seen-by-instagramers/

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BLOGS

Connect-community-museums-staff

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Social is not a one-person task!

Images: www.jpvillani.com.ar/tag/sisifo/ http://nurianetworking.com/featured-slider/community-manager/

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The museum old website2004 - 2014!!

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www.museunacional.cat

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The Museu Nacional online collection

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Out of the box: collaborative platforms

Wikipedia Google Artproject

Europeana

Collections/Content

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Content & Design equilibrium

Image source: http://helloseocopywriting.com/9/post/2014/03/content-or-design-which-comes-first.html

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Image source: http://ywmovement.org/why-science-causes-people-to-leave-the-faith-and-how-to-fix-it/

Wanted: clarity and consistency

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Image: http://blocs.gencat.cat/blocs/AppPHP/tribunadarqueologia/files/2012/06/atapuerca.jpg

Content findability

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Image: http://www.btv.cat/btvnoticies/wp-content/uploads/2013/10/071013acumulacioR.jpg

Content accumulation

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http://cgce.es/2009/wp-content/uploads/2010/06/puzzle.jpg

Strategy must be INTEGRAL

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web

Open Content

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

CooperativeMind/Tools

Training

Content Strategy Mapfor Museums

Institutional Web Digital Projects

e-Marketing

© Conxa Rodà, 2012

Education

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web

Open Content

Content release under Creative CommonsLinked Open DataWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer ReviewCrowdsourcing

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

DigitizationVisualisationStorytellingSocial tagging

Augmented RealityMultitouch tablesMultimedia LabMultimedia audioguideAccessibility3D PrintingVisitors’ participation

web 2.0BlogCommunitySharingCo-creation

AppsMobile webMobile tours,QRGamificationGeolocationm-commercem-learningWearables, iBeacons

CooperativeMind/Tools

Training

Content Strategy Map

for Museums

Digital Networking Wikis Cloud

Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics

Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics

Digital Projects

Net-artVirtual ExhibitsCollective data mining

e-Marketing

MembershipTicketingShopHiring spacesFundinge-mailing

© Conxa Rodà, 2012

Multichannel Visitors’ engagementUser-generated Content

Education

e-Learning, MOOCsEdu-projectsGames

Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand

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Digital as a Dimension of Everything

Tate Digital Strategy 2013–15

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Digital Content challenges

create + and +compelling content integration of the museum’s own

digital content be multichannel greater integration online / onsite better analytics resistance to change / training

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Thank you Gràcies!

Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat

#ConfabEU Barcelona, Sept. 30, 2014