Multimedia-On-Demand (MOD)
from
Chunghwa Telecom
Chunghwa Telecom
Project Investment
Architecture
Applications
Benefit
Chunghwa Telecom
• Chunghwa Telecom (CHT) is the largest Telecom company in Taiwan (The one and only local phone company).
• Customer Base:
– Land Phone subscribers : 13 million
– Cellular phone subscribers : 8.26 million
– Internet subscribers : 3 million plus
(Population of Taiwan is 23 million, 5 million plus households)
• Capital over 14 billion US dollars
Chunghwa Telecom
• CHT provides Broadband Intranet services (pay per service typed) to both business and residential customers via TV
• Using Broadband Fixed IP Network with Broadband Access Technology such as ADSL, VDSL, Fiber to Building to Provide High-Quality (MPEG 2/4) On-Demand Multimedia Services
Project Investment CHT is in the process providing 100,000
households trial system in greater Taipei area and verified ADSL being adequate to provide MOD services in CHT local loops.
In 2005, CHT will set up a 600,000 subscribers commercial system to provide MOD services in the greater Taipei area.
CHT has invested over US$80 million for field trial and network deployment
CHT has reached 3 million ADSL subscribers in January of 2004 and still increasing. (total 5 million household in Taiwan)
Project Investment
Our prediction of growth for MOD subscribers would be
• 100,000 subscribers in 2004
• 400,000 subscribers in 2005
• 1 million plus subscribers in 2006
• Near 2 million subscribers in 2007
Project Investment
Architecture
Set TopATU-RATU-R
POTS
Remote Control
Central Exchange
Subscriber Residence
Single Copper PairLocal Loop
Video/Voice/Data
Control
POTS
DSLAMDSLAM
Sp
litter
BroadbandBroadbandIP NetworkIP Network
Multimedia Data Store
Streaming
Architecture
Customer premises equipment: Set-Top-Box (STB): web-based human interface to provide Internet access and video services at the same time
Broadband access technologies as ADLS, VDSL, Fiber to the Building…etc.
Architecture
Networking technologies: Managed-IP solutions
Video servers: Unicast and Multicast video
Service Management System (SMS) TV Channel Portal
Applications
The applications of CHT MOD:
• Personalized EPG
• Broadcasting Channels
• True Video on Demand
• Broadcasting Near Video on Demand
• Karaoke on Demand
Applications
• Interactive e-Learning
• Walled garden Information provided such as News, Stocks, Travel…etc.
• Electronic Interactive Home Shopping
• TV mail
• Game
• TV ATM Payments
Benefit
More Channel content options Increase revenue from premium
services New adaptable to IT applications End-to-end management
Benefit
Customer consolidation and secured customer loyalty
Cross marketing at each programming Interactive content creates new
entertainment and opportunity
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