Multimedia-On-Demand (MOD)

from

Chunghwa Telecom

Chunghwa Telecom

Project Investment

Architecture

Applications

Benefit

Chunghwa Telecom

• Chunghwa Telecom (CHT) is the largest Telecom company in Taiwan (The one and only local phone company).

• Customer Base:

– Land Phone subscribers : 13 million

– Cellular phone subscribers : 8.26 million

– Internet subscribers : 3 million plus

(Population of Taiwan is 23 million, 5 million plus households)

• Capital over 14 billion US dollars

Chunghwa Telecom

• CHT provides Broadband Intranet services (pay per service typed) to both business and residential customers via TV

• Using Broadband Fixed IP Network with Broadband Access Technology such as ADSL, VDSL, Fiber to Building to Provide High-Quality (MPEG 2/4) On-Demand Multimedia Services

Project Investment CHT is in the process providing 100,000

households trial system in greater Taipei area and verified ADSL being adequate to provide MOD services in CHT local loops.

In 2005, CHT will set up a 600,000 subscribers commercial system to provide MOD services in the greater Taipei area.

CHT has invested over US$80 million for field trial and network deployment

CHT has reached 3 million ADSL subscribers in January of 2004 and still increasing. (total 5 million household in Taiwan)

Project Investment

Our prediction of growth for MOD subscribers would be

• 100,000 subscribers in 2004

• 400,000 subscribers in 2005

• 1 million plus subscribers in 2006

• Near 2 million subscribers in 2007

Project Investment

Architecture

Set TopATU-RATU-R

POTS

Remote Control

Central Exchange

Subscriber Residence

Single Copper PairLocal Loop

Video/Voice/Data

Control

POTS

DSLAMDSLAM

Sp

litter

BroadbandBroadbandIP NetworkIP Network

Multimedia Data Store

Streaming

Architecture

Customer premises equipment: Set-Top-Box (STB): web-based human interface to provide Internet access and video services at the same time

Broadband access technologies as ADLS, VDSL, Fiber to the Building…etc.

Architecture

Networking technologies: Managed-IP solutions

Video servers: Unicast and Multicast video

Service Management System (SMS) TV Channel Portal

Applications

The applications of CHT MOD:

• Personalized EPG

• Broadcasting Channels

• True Video on Demand

• Broadcasting Near Video on Demand

• Karaoke on Demand

Applications

• Interactive e-Learning

• Walled garden Information provided such as News, Stocks, Travel…etc.

• Electronic Interactive Home Shopping

• TV mail

• Game

• TV ATM Payments

Benefit

More Channel content options Increase revenue from premium

services New adaptable to IT applications End-to-end management

Benefit

Customer consolidation and secured customer loyalty

Cross marketing at each programming Interactive content creates new

entertainment and opportunity