Social Media Strategies for Local Governments
Wednesday, June 18, 2014
WHO USES SOCIAL MEDIA? About 73 percent of online adults use social media Pew Research, 2013
WHAT WORKS FOR DELAWARE?
• News Source– Issue: Information vacuum– Information without filter–Real time–Resident engagement “They like us! They
really us!”
WHAT WORKS FOR DELAWARE?
Don’t forget ye old websit
e!
• Be Timely, Relevant and Useful– Think like a resident!– Balance consistent brand
message with multiple contributors
WHAT WORKS FOR DELAWARE?
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