“More #MarTech!”Scott Brinker
Program Chair@chiefmartec
#MarTech@chiefmartec
WiFi: MarTechConfPassword: unicorns
Last night’s networking reception sponsor:
Microsoft Corporation
One Microsoft Way
Redmond, WA 98052-6199
Tel 425.882.8360
Fax 425.766.7329
www.microsoft.com
Microsoft to Acquire Marketing Technology Blog chiefmartec.com
FOR IMMEDIATE RELEASE
REDMOND, Wash. — April 1, 2015 — Microsoft Corporation (NASDAQ: MSFT) announced
today its intent to acquire the Chief Marketing Technologist blog, chiefmartec.com, as part of the
company’s expanding investments in the marketing technology sector. The deal was unveiled this
morning at the MarTech Conference in San Francisco.
As part of the acquisition, Microsoft intends to continue publishing the blog, including its popular
marketing technology landscape graphic. Scott Brinker, editor and publisher of chiefmartec.com,
will continue to lead the editorial responsibilities for the blog, now with the help of additional staff
to provide better coverage of martech innovations with Azure, Bing, Dynamics, and Yammer.
Microsoft CEO Satya Nadella commented, “We are incredibly excited to both augment our
strategic marketing technology team with Scott’s perspective, as well as make a significant
investment in the new, new media business.”
“I’m honored to join the Microsoft team,” said Brinker, in an email written on his new Surface Pro
3. “When they first reached out, I thought they were simply calling to get me to renew my MSDN
subscription.” The deal is expected to close by the end of business today.
640 marketing technology companies ought to be enough for anybody.
“
”– Bill Gates
Technology blog investments are pretty much a no-lose proposition.
“
”– Om Malik
In my experience, the acquisition of tech blogs by major corporations always leads to harmonious outcomes.
“
”– Michael Arrington
This breakthrough deal significantly consolidates our LUMAscape of tech logo landscapes.
“
”– Terence Kawaja
TECH LOGO LANDSCAPE LUMAscape
MARKTING
TECH
MARKETER
Landscape Creators
Thirsty?
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