The Problem With MarTech
Transcript of The Problem With MarTech
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THEPROBLEMWITHMARTECH
FABIANDELHAXHEHeadofDigitalStrategy &Transformation
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MarTech is the blending of marketing and technology. Virtually anyone involved withdigital marketing is dealing with martech, since digital by its very nature istechnologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.
WHATISMARTECH?
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WHYYOUNEEDMARTECH
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Source: The New Digital Devide, Whitebook Deloitte 4/2014
BY202190%OFALLCONSUMERACTIONSWILLBESUPPORTEDBYDIGITAL.
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Source: Google & Milward Brown Digital Study, 2014
89%OFB2BBUYERSUSETHEINTERNET AND42%OFTHEMUSEAMOBILEDEVICEDURING
THEB2BPURCHASINGPROCESS.
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WECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAY
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INSHORT,BEHAVIOURSHAVECHANGED
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ANDNEEDSTOO!
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CUSTOMEREXPERIENCE DIGITALBUSINESS TECHNOLOGY DATA-DRIVENMARKETING
The CMO is responsible for the design & the management of the CX across all (digital) channels.
In most cases, the CMO now leads the organisation’s digital
transformation resulting in business model innovation.
The CMO is about to spend more in technology than the CIO and an alignment is mandatory.
The CMO must decide, automate and provide
personalisation based on data analytics.
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BUILDINGYOURMARKETINGTECHNOLOGYSTACKISAMUST!
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WHATISAMARTECHSTACK?
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A Marketing Technology Stack is the consistent set of technologies used by a marketing department to support its processes and achieve efficiently its business goals.
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BUTTHEMARTECHLANDSCAPEISLARGEANDISJUSTGETTING LARGER...
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YOUARENOTAMARKETINGTECHNOLOGISTSO,THEPROBLEM/QUESTIONIS
“HOWTONAVIGATETHROUGHTHISOCEANOFMARTECH?”
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HEREARE
TOBUILDYOURMARTECHSTACK
4TIPS
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1.SETYOURMOSTIMPORTANTMARKETINGGOALS
WHATDOYOUWANTOACHIEVE?
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2.STARTWITHTHEBASICS
CRMCMS
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3.KNOWTHEPROBLEMSYOUWANTTOSOLVE
WHATARETHEPROCESSESYOUARETRYINGTOSUPPORT?
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4.EVALUATEPOSSIBLESOLUTIONS
FREETRIAL?
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24
OURMARKETINGTECHNOLOGISTSCANHELPYOU…
SELECTWerecommendthesolutionsthatfityourbudget,needsandenvironmentbest.
IMPLEMENTWeintegrateallyour
marketingtechnologiesintoaconsistentstack.
USEWedesignprocessesand
coachyourstafftomakethemostoutofyourinvestments.
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NEEDHELPTOBUILDYOURMARTECHSTACK?
GETINTOUCHNOW!WWW.AFELIO.BE