MODULE 4 ADVERTING
Outline and Assignment for W-11 L-18
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DO YOU KNOW THERE ARE DIFFERENT WAYS OF SAYING IT?
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Outline for W-11 L-18 (May 6th )
2013/5/6
Where do we see ads?
Streettransport vehicle Newspaper / magazines etc.
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10 common types of Ads
• Remember the common types and examples of each type and then
Prepare P36 Ex. 2, check On May 8th or May 7th
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Assignment• Present your advertising proposal with PPT
1 Target audience/consumer analysis• Age, gender, income, reading/viewing habit … etc.
2 Selected types of advertising• Reasons
3 Detailed advertising strategy for each selected type• What to sell? Product, service or company?• How to sell? Advertising methods/techniques
• A 3-week work. (U can choose one student to present it)
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Optional Assignment• Shoot a TV commercial for your company, product or
service.– < 3 minutes– English only– Original
• A 3-week project• Shooting TV commercials or • Present your advertising proposal• Choose the one you want
Warm tips
2013/5/6
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