MODULE 4 ADVERTING

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MODULE 4 ADVERTING Outline and Assignment for W-11 L-18 2013/5/6

description

Outline and Assignment for W-11 L-18. MODULE 4 ADVERTING. D o you know there are different ways of saying it?. Outline for W-11 L-18 (May 6 th ). Where do we see ads?. Street transport vehicle Newspaper / magazines etc. 10 common types of Ads. - PowerPoint PPT Presentation

Transcript of MODULE 4 ADVERTING

Page 1: MODULE 4 ADVERTING

MODULE 4 ADVERTING

Outline and Assignment for W-11 L-18

2013/5/6

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DO YOU KNOW THERE ARE DIFFERENT WAYS OF SAYING IT?

2013/5/6

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Outline for W-11 L-18 (May 6th )

2013/5/6

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Where do we see ads?

Streettransport vehicle Newspaper / magazines etc.

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10 common types of Ads

• Remember the common types and examples of each type and then

Prepare P36 Ex. 2, check On May 8th or May 7th

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Assignment• Present your advertising proposal with PPT

1 Target audience/consumer analysis• Age, gender, income, reading/viewing habit … etc.

2 Selected types of advertising• Reasons

3 Detailed advertising strategy for each selected type• What to sell? Product, service or company?• How to sell? Advertising methods/techniques

• A 3-week work. (U can choose one student to present it)

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Optional Assignment• Shoot a TV commercial for your company, product or

service.– < 3 minutes– English only– Original

• A 3-week project• Shooting TV commercials or • Present your advertising proposal• Choose the one you want

Warm tips

2013/5/6


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