Module10ExpandingBeyond100K
ThisModule Themodulepresentstac;csandinforma;on“beyond”thecorebusinessof100KUltra.Theyareconsideredop;onal…Thatbeingsaid,theywillallowyoutogrowyourbusinessandyourbrandthatmuchmorequicklyandstrongly!
ModuleAgenda • SEOContentMarke;ng• FacebookPageContent• VirtualAssistants• Produc;vityTips
KeepUpda;ngContent
ContentForOurFacebookPageWeplaceregularcontentonourFacebookBusinesspagetokeepourfansengaged.Regularlypos;ngrela;vecontentkeepsourpagefromgeRngstale.AtleastpostnewcontentonceaweekandmoreoSenifitfitsyourschedule.Themoreyoupost,themoreyouraudiencewillacceptlookingatyourbrand/messaging.
ContentForOurFacebookPageItssimple.GotoBuzzSumo.comanddoasearchrelatedtoyoursite/store.BuzzSumowillreturnthemostengagingcontentfromacrosstheinternet.
ContentForOurFacebookPageHerewedidasearchfor“Gadgets”No;cetheamountofsharesforPokemon!
ContentForOurFacebookPageClickthelinkandgotothewebsitetoreviewthecontent.CopytheURLandgotoyourFBpage.
ContentForOurFacebookPage1. ChangetopostbyYourPagename
2. Writeashortleadin.3. PastetheURL4. ClickPost
Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.
PagePostEngagementAds
Justlikewecreatecontentforourpage,wecanpopulateourpagewithourownproducts.Wecanalsoboostthesepostsjustlikewerunourproductads.
PagePostEngagementAds
1. ChangetopostbyYourPagename
2. Writeashortleadin.3. PastetheURL4. ClickPost
Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.
PagePostEngagementAds1. Gointoyouradmanager
2. SelectBoostPosts
PagePostEngagementAds
1. Namethecampaign
2. Clickcon;nue
PagePostEngagementAds
1. Fillouttheadsetsec;onjustlikeyourregularadtarge;ng
PagePostEngagementAds1. SelectyourFBpage
2. Selecttheproperposttoboost.
Placeorderatbobom.
DONE!
YourEcomBlogSEOContentStrategy
WhatisContentMarke:ng?• ItisNOTjustaboutblogging…• ItISaboutblogging,butwithapurposeandaplan• Whenwri;ngcontent,thinkaboutwhowillreaditand
whattheendresultwillbe• TheendresultshouldALWAYShavesomecalltoac;on:
• Joinouremaillist• Buythisproduct• Joinourprogram• Readthisar;clenext
eCommerce+Content• Adda‘blog’toyourwebsites• Populatetheblogwithhighqualitycontent• Expandoutthecontentover;me• Onlyusethisstrategyonyournichespecificstore
Theobjec;veistodrivetargetedtrafficfromGoogleandothersourcestothecontent,andthenturnthattrafficintoeither:• Buyers• Subscribers
ThisiswhereWordpressisBRILLIANT• Wordpresswasoriginallybuiltasablog/content
plahorm• Streamlined,simple,fast,flexible.• Makesaddingcontentveryveryeasy(mucheasierand
beberthanShopify)• CanalsobedonewithShopify,goherefordetails:
hbps://help.shopify.com/manual/sell-online/online-store/blogs
YourWebsiteStructure• Thestructurewerecommendyouuseisthis:
hbps://thegadgetsuperstore.com/blog/ar;cle-name• Itkeepsthings;dy,andallowsforunlimitedexpansion• Yourproductswills;llhavetheoriginalstructure:hbps://thegadgetsuperstore.com/product/product-name• Youcanaddothersub-categoriesifyoucon;nueto
expand,forexample:hbps://yourwebsite.com/blog/electronics/post-namehbps://yourwebsite.com/blog/computers/post-name
SeGngUpYourStructureModifyPermalinksSeGng
SeGngUpYourStructureModifyPermalinksSeGng• SeRngs>>>Permalinks• CustomStructure>>>/%category%/%postname%• hbps://100hotdeals.com/%category%/%postname%
SeGngUpYourStructureCrea:ngACategory
SeGngUpYourStructureCrea:ngACategory• Posts>>>Categories• Name=blog• Slug=blog• Thenclick“AddNewCategory”
AddingContent• Posts>>>AddNew• Select‘blog’category• Addyourcontent• Click‘Publish’
ShouldYourContentBeLikeThis?
WhatNOTtodo…• Thrownewblogpostsonyoursite,hopingsomething
s;cks(likespagheR)• Createnewcontentbecauseyousimplywanttokeep
yourblogfresh• Havenoplanonwhyyouarepublishingpostsexcept
thatyouneednewcontent
AQuickNote…Contentisnotjusttext,butcanbe…
Ø VideoØ Aninterac;vemapØ Web-basedsoSwareØ ImagesØ Anythingonawebpage!
We’llgiveanexamplelaterofcontentthatisnottextorvideo…
PlanYourContent• Inyouroriginalkeyword
researchforyourniche,youwillknowwhatkeyphrasescomeupmost…examplefor“babycarriers”:
PlanYourContent
PlanYourContentKeywordspeoplesearchforinclude:
Ø BestbabycarrierØ BabywrapØ babycarrierreviewsØ BabyBjorncarrierØ ErgonomicbabycarrierØ BabywearingØ BestbabycarrierfornewbornØ 470more
PlanYourContentMoreresearch,usingGoogle–typein“bestbabycarrierfornewborns”:
KnowYourAudienceWhoislookingforbabycarriers?
Ø NewparentsØ ParentswithinfantsandtoddlersØ Age18-35Ø MainlymiddleclasstoupperclassØ Dadstoo!
CheckFacebookasWell
WhatProblemsDoTheyNeedSolving?
• Whatisthebestbabycarrierformynewborn?• Arebabycarrierssafe?• Isababycarrierhealthyformybaby?• Isababycarrierorastrollerbeber?• CanIusemybabycarrieronanairplane?• Whatarethetypesofbabycarriers?
SegmentYourAudience
Whenresearchingsolu;onstoproblemspeoplesearchfor,segmentyouraudienceaswell:
Ø NewDads:“ADad’sGuidetoBabyCarriers”Ø ParentswithTwins:“BabywearingwithTwins”Ø ParentswithNewborns:“BestBabyCarrierforNewborns”
DifferentSegments=DifferentOffers
Whenthinkingofyouraudienceandthecontent,alwaysthinkoftheendresult…NewDads->OfferforaBabyBjornorErgoCarrierTwins->OfferfortheWeegoBabyCarrierNewborns->OfferfortheMayaWrap
YourContentFunnel
Whenyouarethinkingofavisitor’sproblem,yoursolu;on,andacustomofferfordifferentaudiences……Youareactuallythinkingofasalesfunnel.Whenwri;ngnewcontent,alwayskeepthefunnelprocessinmind:
• WhoamIwri;ngfor,andwilltheybesa;sfiedwithmycontent?
• Willtheythentakemycalltoac;on?
YourContentFunnel
ExamplesofOffersOnceyourcustomerconsumesyourcontent,what’snext?
Ø JoinyourmailinglistØ DownloadyourfreeguideØ BuytheproductyouareofferingØ JoinyourmembershipserviceØ Read“thisar;clenext”Ø “Watchthisvideo”
Thisreducesbouncerate,asyougiveyourvisitoracleardirec;ononwhattodonext(otherwise,theywilljustclickthebackbubon)
GoingDowntheFunnel
It’samazinghowmanybigcompaniesgetthiswrong,evenin2016!Theyofferapieceofcontent,butgonofurtherwithit.Ifyouareproducingcontentforalargeorganiza;on,makesurethereisalwaysawaytocon;nuedownthefunnelusingaclear,easycalltoac;onForinstance,sayyouhaveaproblemwhereyourkitchenlooksdrab…so,youdoaGooglesearchonideas,andrealizeyouwouldliketopaintyourkitchen…
BlockingtheFunnelSo,nowyouneedtoknowwhatcolortopaintyourkitchen.Here’stheWRONGwayamajorcompanyisapproachingthis,eveninAugust2016…
Where’stheCalltoAc:on?
I clicked the color … now what?
NotIntui:ve…
It took a while to realize I have to click the paint for options to appear … not very intriguing options, either …
MoreHoops…
Okay,savetoProjectList…geRng;redofthis…clickingthebackbubonnow…Ijustwanttobuypaint!!
TheRightWay…
Chooseacolor…
DONE!Immediatecalltoac;on…BuyNow…DONE!Thecontentfunnelworksandisclearandeffec;ve
GreatContentFunnel
Behr’scolorpickerisagreatexampleofanon-textcontentfunnel.Recap:1. Colorpickerpageisfoundinthesearchresultsfor
pain;ng-relatedqueries2. Customerresearchesasolu;onintheformofpickinga
color3. CustomerbuyspaintthroughaclearbubonNomaberwhatyouarewri;ngorselling,haveaCLEAR“Calltoac;on”anddes;na;oninmindforyourcustomer!
HowtoRankYourContent?
Wecoveredthemindsetonhowtocreateacontentstrategyforyourwebsite.Thebiggerques;onis,howdoyourankyourcontentinthesearchengines?Ithastodowiththiscontentstrategy,butonOVERDRIVE!
The“SuperAr:cle”Page
Ifyouhaveabrandnewsite,thereisastrategytogetyourwebsiterankingfast,andwithfewbacklinksandnocost• Whenwemean“fast”,remember,thisisorganic
SEO…“fast”meansafewmonthsJ• Notyourhomepage(thoughitcouldbe),but
definitelyneedsalinkfromthehomepage
1.SetYourWebsiteUpasNormal
We’llleverage“SuperAr;cles”…3000+wordpieceofcontent!UsetheWordpressstructuresetup;pswecoveredearlierWe’vedonethis,anditworks…italsoworksonestablishedpagesthathavedeclinedinrankings
2.CreateYourSuperAr:cle
• Write(oroutsourcetoacapablewriter)anincrediblydetailedpieceofcontent…includelotsofimages,videoandmaybesomeinfographicsandcomparisontables
• Foranewsite,linkouttoabout20ormoreauthoritywebsites
Backtoourbabycarrierexample…
Babygearlab.com
BabyCarrier“SuperAr:cle”
ThispageranksnearthetopandoSen#1forseveralbabycarrier-relatedsearchterms…andwithonlybacklinksfromTENuniquewebsitesandlessthan100totalbacklinks!
HowTheyDidIt
• Pagehas3,800words• 48images• Over20linkstowithintheirwebsite(thoughthis
isanaffiliatesite,yourlinkswillgotoyourownproductpagesforcustomerstopurchase)
• Linksgotootherveryhighqualitycontentpagesontheirwebsite
• About3-5linkstoexternalauthoritywebsites
HowToStart
• Thinkofatop-leveltopicinyourniche.Ifyouwanttorankfor“canning”,(maybeyousellkitchengadgetsrelatedtocanning)yourar;clecanbeon“85AwesomeCanningRecipes”
• Youdon’tneedtowritecontentforall85canningrecipes,buthaveagreatheader,image(and/orvideo),andparagraphforeachofthe55recipes
• Thenalinktothatrecipe…youwillstartwithlinkstootherauthoritywebsites
• Photosandvideosarefantas;cforthis!
YourContentStrategy
• Onceyoursuperar;cleisfinished,begintoslowlyreplacethese85linksfromgoingtoanexternalsitetogoingtoanar;cleonyourwebsite…eventuallyyouwillhave85+canningrecipesonyourwebsite
• Yournew,replacementar;clewillalsobehighquality(800+words)withimages,videos,etc
• Don’tforgetthecontentfunnelrules…eachar;clehaveacalltoac;on(signupforourlist,viewmorecontent,buythisproductnow,etc)
TheTheory…
• Forabrandnewsite,Googlewillnotseeyouasanauthority,andwillrankyourwebsitelow
• Becauseofthehuge,superqualityofyourar;clewiththedensecontent,peoplewhodofindyouwillstayandnotbounceaway
• Googlewillbegintono;cethesehighqualityclicks,andbegintorankyouhigher,andforbeberkeywords
• Thingswillbeginsnowballing• Dosomebasiclinkbuildingtogetthingsgoingfaster
GreatTechnicalStats…
• Inthebeginning,youwilllinkouttootherwebsitesusingthe“_blank”linktype(thelinkwillopeninanewtab)
• Becauseyouhave84othercanningrecipes,yourvisitorwillleavethatothersiteandreturnbacktoyours
• Googlewillseethelowbouncerateandhigh;meonsite,andrighhullythink“Visitorskeepcomingbacktothissite…itmustbequitevaluableandshouldberankedhigher.”
A]eraFewMonths…
• Googlewillbegintono;cethissuperar;cleandtheposi;vetechnicalfactorslikebouncerateand;meonsite.Youwillbegintorank
• Becauseofthelengthandhugeamountofusefulinforma;on,youwillnaturallybegintogainlinksandshares,boos;ngyourauthority
• Ittookus9monthstorankasuperar;cle#1foratermsimilarto“babycarriers”,bea;ngoutYoutubevideosandAmazon
A]eraYear…
• Yoursuperar;clewillrankhighinthesearchresults,aswellassomepostslinkingtoit
• Googlewillseeyouasanauthority,withlowbouncerateandhigh;meonsite
• Whenyoupublishnewcontent,Googlewillimmediatelycatapultthatposthighinthesearchenginerankings
• Aslongastechnicalfactorsremaingreat,youwillstayatornearthetop
TheResult
• Thousandsofvisitorsamonthinfree,stabletraffic(graphbelowisorganictraffic,notpaidsources)
• Lowbouncerateandhigh;meonsite,becausevisitorsclicklinkstootherar;cles
• HundredsofnaturallinksfromPinterest,organicFacebook,etcduetotheusefulinforma;on
Trafficinthelast12hours…
CombingaSuperAr:clewithYourContentStrategy
• Planyourcontentwithdozensofproblemsandques;onsthroughresearch
• Listalltheseques;onsasasuperar;cle• Growyourwebsitebyansweringallthese
ques;ons,keepingtheContentFunnelinmind
Virtual Assistants (a.k.a. “You can’t do it all yourself!”)
BenefitstoHiringaVA• Mundaneworkyoudon’twanttodo.• Turnoversimple;meconsumingtasks.• Skillsoutsideofyourscopeofknowledge.• Ifyouareasoleproprietor,itsnicetohavesomeoneelse
involved.• TaskscanoSenbedoneatalowerrateperhouroffshore
(ie.Ifyoudothemyourselfwhentheycanbedonefor$5/hour,thenyouarepricingYOURSELFat$5/hour!)
MostImportantly:
• Freeupyour;metofocusonvaluablemoney-makingac;vi;es.LeavetheresttoyourVA!
WhenDoYouNeedOne?• Whenyouareatthepointinyourbusinesswhere
youfindyourselfdoingalotofrepe;;vetasksthatcanbehandledbysomebodyelse
• Yourworkdayislessefficientthanitcanbe(iedoingmore“administra;ve”workandlessworkthatgeneratesincome)
• Youareatapointwhereyoucanscaleupyourbusiness
ThingstodoBEFOREhiring• Youneedtoknowthe“process”ofthetasksyou
wanttooutsourcesoyoucaneasilyteachthemhowtodoit
• Fortasksyoudon’tknowhowtodo,haveageneralideaofwhattheendgoalshouldbe
• Knowhowtoorganizeyourac;vi;essoyoucanbestmakeuseofyourVA’s;me
• Knowwhattaskstooutsource,andwhattasksyouwillbeworkingon
WhatCanYouOutsource?Youcanoutsourceanything!ThinkoftasksthatcanbedonebyyourVAwhichwillfreeupyour;mesoyoucangrowyourbusiness.Examples:• HaveyourVAwriteyourcontentwhileyouworkon
gainingtraffictothatcontent• Onceyoulearnhowtodo“TheRou;ne”,haveyour
VAhelpyouwiththetasks• Hiresomebodytoovercometechnicalroadblocksso
youcanmoveonwithyourbusiness• HaveyourVAdomundanetaskslikeaccoun;ng,
doingthesalesorders,etc
WhatCanTheyDo?
FindingaVAThroughaCompanyTherearemanycompaniesthatoffervirtualassistantservices:• Myvirtualworkforce.com(Philippines)• Onlinejobs.ph(Philippines)• Taskbullet.com(Philippines&USA)• Brickworkindia.com(India)• Gehriday.com(India)• Yourdailytasks.com(India)• Virtualassistusa.com(USA)
TypicalPlans…
Pros&ConsofVACompaniesPros:• Built-inaccountabilityandtracking• SwaponeVAforanotherbasedonspecializedtasks• MostcompaniesoffereasybudgetplansCons:• Moreexpensivebecauseofextraoverhead• Lesspersonalbecauseyouaredealingwitha
company,notjustaperson
FindingaVAYourself
Pros&ConsofFindingaVAYourselfPros:• Formalas;ngbusinessrela;onshipwithyourVA…
greatrela;onshipsmeantheycareandhaveavestedinterestinyourbusiness,andsowillworkharderandgiveyouinputtohelpyousucceed
• MoneyisputintoEscrow,sotheyonlygetpaidwhentheprojectormilestoneisfinished
Cons:• LiblerecoursetoabadVAotherthanfiringthemand
havingtotrainsomebodynewalloveragain• Iffriend/familymemberdoesn’tdowell,itcouldmean
badbloodorworse…ifyouarepoliteanddon’tcorrectthings,theycouldcostyoualotinyourbusiness
OurMethod:FindingaVAOurselves
• WeoSenpostjobsonplaceslikeUpworkforliblejobs.Iftheyworkwell,wewillhirethemformorejobs
• Wewillalsohirecollegekidsforsummerinternships–thishasworkedwellforus
• Formore“permanent”VA’s,wewillhirethemoutright,andpayviaPaypalorbanktransfer(thisisaSerwe’vetestedthemandthereisahighleveloftrustandconfidence.)
TipstoWorkingPersonallywithaVA
• Thetrustfactoris#1–youbothhavetobeonthesamepageandknowwhattoexpectfromeachother
• Makesureexpecta;onsareclear–ifyoupromisedyourVAlong-termandstablework,makesureyouhavesome,astheywillbebudge;ngbasedontheworktheydoforyou(Thiswillalsogiveyoumo;va;ontokeepongrowing,soyouhavemoreworkforthem!)
• TakecareofyourVA,andtheywilltakecareofyou–thinkofitasabusinesspartnership,andoffertheopportunityforthemtogrowasyougrow(ietakingonnewjobs,learningbeberEnglish,etc,iftheyarewilling)
Upwork–Pos;ngaJob
Upwork–Responses
Candidates
CandidateDetail
CandidateDetail
Reviews
1. Scopeyourtasks2. Reviewtheirwork3. Createasystem
StepstoSuccess• Startsmall,focusononetypeofwork• Createasystemtodothefollowing:
– Capturetheir;me– Createatasklist– Buildarepositoryofinforma;on
• Assumeyouwillfailthefirstfew;mes– Documenttherela;onshipandtheexpecta;ons.– Thiswayifyouhavetostartagainyouwon’thaveto
startfromthebeginning.
• Buildtherela;onship– Expandyourtrust– Showapprecia;onandrecogni;on– Findwaystoconnect
BeingProduc;ve
Messaging,Voice&Video Collabora;onPlahorm
PayingyourVA
BeingProduc;ve:Skype
• WeoSencommunicateviaSkypeonadailyorweeklybasis,dependingontheproject.
• We’llalsohaveamonthlycalltodiscusswhatwehaveaccomplished,andwhatprojectstodothismonth
• WealsooSenuseSkypetointerviewpoten;alnewVA’sandgetafeelofwhattheyarelike
BeingProduc;ve:Evernote• Evernoteisafantas;ccollabora;onplahormfor
managingandrecordingtasks.Ihaveapersonalaccountformyself,andabusinessaccountthatwesharetogether.
• Othergreattools:ü GoogleDocsü Trello
ManypeopleuseBaseCampaswell.Ipersonallyfinditoverkilltouse,butitisgreatifyouhavealargeprojectwithseveralVA’s
PayingtheBills
• UseanoutsourcingplahormsuchasUpworkorFreelancerwhenfirst“tes;ng”VA’s,soyouhaveprotec;onwithpaymentsandanego;a;onchannel.
• Onceyouestablishtrust,youcanmoveyourVAtoPaypal,banktransfersorXoom(ifPaypalisn’tavailable)fordirectpayments
• WeusuallypayourVAoncepermonth
VATasksforYoureComBusiness
• Coordinatecommunica;onwithyoursuppliers• Inventorymanagement• Wri;ngyourcontent• Ecomwebsitedesignandmaintenance• Salesandfinancialtracking• Doingthewholerou;ne!
Ac:onItems• AddcontentregularlytoyourFacebookpage• Createablogsec;ononyourEcomsiteandimplementtheSEOstrategies
• PostajobonUpworkoryourdesiredoutsourcingwebsiteandbeginworkingwithaVAforsimpletasks
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