Module 10 Expanding Beyond 100K - Amazon S3 · Module 10 Expanding Beyond 100K This Module The...
Transcript of Module 10 Expanding Beyond 100K - Amazon S3 · Module 10 Expanding Beyond 100K This Module The...
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Module10ExpandingBeyond100K
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ThisModule Themodulepresentstac;csandinforma;on“beyond”thecorebusinessof100KUltra.Theyareconsideredop;onal…Thatbeingsaid,theywillallowyoutogrowyourbusinessandyourbrandthatmuchmorequicklyandstrongly!
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ModuleAgenda • SEOContentMarke;ng• FacebookPageContent• VirtualAssistants• Produc;vityTips
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KeepUpda;ngContent
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ContentForOurFacebookPageWeplaceregularcontentonourFacebookBusinesspagetokeepourfansengaged.Regularlypos;ngrela;vecontentkeepsourpagefromgeRngstale.AtleastpostnewcontentonceaweekandmoreoSenifitfitsyourschedule.Themoreyoupost,themoreyouraudiencewillacceptlookingatyourbrand/messaging.
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ContentForOurFacebookPageItssimple.GotoBuzzSumo.comanddoasearchrelatedtoyoursite/store.BuzzSumowillreturnthemostengagingcontentfromacrosstheinternet.
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ContentForOurFacebookPageHerewedidasearchfor“Gadgets”No;cetheamountofsharesforPokemon!
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ContentForOurFacebookPageClickthelinkandgotothewebsitetoreviewthecontent.CopytheURLandgotoyourFBpage.
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ContentForOurFacebookPage1. ChangetopostbyYourPagename
2. Writeashortleadin.3. PastetheURL4. ClickPost
Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.
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PagePostEngagementAds
Justlikewecreatecontentforourpage,wecanpopulateourpagewithourownproducts.Wecanalsoboostthesepostsjustlikewerunourproductads.
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PagePostEngagementAds
1. ChangetopostbyYourPagename
2. Writeashortleadin.3. PastetheURL4. ClickPost
Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.
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PagePostEngagementAds1. Gointoyouradmanager
2. SelectBoostPosts
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PagePostEngagementAds
1. Namethecampaign
2. Clickcon;nue
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PagePostEngagementAds
1. Fillouttheadsetsec;onjustlikeyourregularadtarge;ng
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PagePostEngagementAds1. SelectyourFBpage
2. Selecttheproperposttoboost.
Placeorderatbobom.
DONE!
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YourEcomBlogSEOContentStrategy
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WhatisContentMarke:ng?• ItisNOTjustaboutblogging…• ItISaboutblogging,butwithapurposeandaplan• Whenwri;ngcontent,thinkaboutwhowillreaditand
whattheendresultwillbe• TheendresultshouldALWAYShavesomecalltoac;on:
• Joinouremaillist• Buythisproduct• Joinourprogram• Readthisar;clenext
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eCommerce+Content• Adda‘blog’toyourwebsites• Populatetheblogwithhighqualitycontent• Expandoutthecontentover;me• Onlyusethisstrategyonyournichespecificstore
Theobjec;veistodrivetargetedtrafficfromGoogleandothersourcestothecontent,andthenturnthattrafficintoeither:• Buyers• Subscribers
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ThisiswhereWordpressisBRILLIANT• Wordpresswasoriginallybuiltasablog/content
plahorm• Streamlined,simple,fast,flexible.• Makesaddingcontentveryveryeasy(mucheasierand
beberthanShopify)• CanalsobedonewithShopify,goherefordetails:
hbps://help.shopify.com/manual/sell-online/online-store/blogs
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YourWebsiteStructure• Thestructurewerecommendyouuseisthis:
hbps://thegadgetsuperstore.com/blog/ar;cle-name• Itkeepsthings;dy,andallowsforunlimitedexpansion• Yourproductswills;llhavetheoriginalstructure:hbps://thegadgetsuperstore.com/product/product-name• Youcanaddothersub-categoriesifyoucon;nueto
expand,forexample:hbps://yourwebsite.com/blog/electronics/post-namehbps://yourwebsite.com/blog/computers/post-name
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SeGngUpYourStructureModifyPermalinksSeGng
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SeGngUpYourStructureModifyPermalinksSeGng• SeRngs>>>Permalinks• CustomStructure>>>/%category%/%postname%• hbps://100hotdeals.com/%category%/%postname%
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SeGngUpYourStructureCrea:ngACategory
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SeGngUpYourStructureCrea:ngACategory• Posts>>>Categories• Name=blog• Slug=blog• Thenclick“AddNewCategory”
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AddingContent• Posts>>>AddNew• Select‘blog’category• Addyourcontent• Click‘Publish’
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ShouldYourContentBeLikeThis?
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WhatNOTtodo…• Thrownewblogpostsonyoursite,hopingsomething
s;cks(likespagheR)• Createnewcontentbecauseyousimplywanttokeep
yourblogfresh• Havenoplanonwhyyouarepublishingpostsexcept
thatyouneednewcontent
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AQuickNote…Contentisnotjusttext,butcanbe…
Ø VideoØ Aninterac;vemapØ Web-basedsoSwareØ ImagesØ Anythingonawebpage!
We’llgiveanexamplelaterofcontentthatisnottextorvideo…
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PlanYourContent• Inyouroriginalkeyword
researchforyourniche,youwillknowwhatkeyphrasescomeupmost…examplefor“babycarriers”:
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PlanYourContent
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PlanYourContentKeywordspeoplesearchforinclude:
Ø BestbabycarrierØ BabywrapØ babycarrierreviewsØ BabyBjorncarrierØ ErgonomicbabycarrierØ BabywearingØ BestbabycarrierfornewbornØ 470more
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PlanYourContentMoreresearch,usingGoogle–typein“bestbabycarrierfornewborns”:
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KnowYourAudienceWhoislookingforbabycarriers?
Ø NewparentsØ ParentswithinfantsandtoddlersØ Age18-35Ø MainlymiddleclasstoupperclassØ Dadstoo!
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CheckFacebookasWell
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WhatProblemsDoTheyNeedSolving?
• Whatisthebestbabycarrierformynewborn?• Arebabycarrierssafe?• Isababycarrierhealthyformybaby?• Isababycarrierorastrollerbeber?• CanIusemybabycarrieronanairplane?• Whatarethetypesofbabycarriers?
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SegmentYourAudience
Whenresearchingsolu;onstoproblemspeoplesearchfor,segmentyouraudienceaswell:
Ø NewDads:“ADad’sGuidetoBabyCarriers”Ø ParentswithTwins:“BabywearingwithTwins”Ø ParentswithNewborns:“BestBabyCarrierforNewborns”
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DifferentSegments=DifferentOffers
Whenthinkingofyouraudienceandthecontent,alwaysthinkoftheendresult…NewDads->OfferforaBabyBjornorErgoCarrierTwins->OfferfortheWeegoBabyCarrierNewborns->OfferfortheMayaWrap
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YourContentFunnel
Whenyouarethinkingofavisitor’sproblem,yoursolu;on,andacustomofferfordifferentaudiences……Youareactuallythinkingofasalesfunnel.Whenwri;ngnewcontent,alwayskeepthefunnelprocessinmind:
• WhoamIwri;ngfor,andwilltheybesa;sfiedwithmycontent?
• Willtheythentakemycalltoac;on?
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YourContentFunnel
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ExamplesofOffersOnceyourcustomerconsumesyourcontent,what’snext?
Ø JoinyourmailinglistØ DownloadyourfreeguideØ BuytheproductyouareofferingØ JoinyourmembershipserviceØ Read“thisar;clenext”Ø “Watchthisvideo”
Thisreducesbouncerate,asyougiveyourvisitoracleardirec;ononwhattodonext(otherwise,theywilljustclickthebackbubon)
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GoingDowntheFunnel
It’samazinghowmanybigcompaniesgetthiswrong,evenin2016!Theyofferapieceofcontent,butgonofurtherwithit.Ifyouareproducingcontentforalargeorganiza;on,makesurethereisalwaysawaytocon;nuedownthefunnelusingaclear,easycalltoac;onForinstance,sayyouhaveaproblemwhereyourkitchenlooksdrab…so,youdoaGooglesearchonideas,andrealizeyouwouldliketopaintyourkitchen…
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BlockingtheFunnelSo,nowyouneedtoknowwhatcolortopaintyourkitchen.Here’stheWRONGwayamajorcompanyisapproachingthis,eveninAugust2016…
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Where’stheCalltoAc:on?
I clicked the color … now what?
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NotIntui:ve…
It took a while to realize I have to click the paint for options to appear … not very intriguing options, either …
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MoreHoops…
Okay,savetoProjectList…geRng;redofthis…clickingthebackbubonnow…Ijustwanttobuypaint!!
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TheRightWay…
Chooseacolor…
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DONE!Immediatecalltoac;on…BuyNow…DONE!Thecontentfunnelworksandisclearandeffec;ve
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GreatContentFunnel
Behr’scolorpickerisagreatexampleofanon-textcontentfunnel.Recap:1. Colorpickerpageisfoundinthesearchresultsfor
pain;ng-relatedqueries2. Customerresearchesasolu;onintheformofpickinga
color3. CustomerbuyspaintthroughaclearbubonNomaberwhatyouarewri;ngorselling,haveaCLEAR“Calltoac;on”anddes;na;oninmindforyourcustomer!
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HowtoRankYourContent?
Wecoveredthemindsetonhowtocreateacontentstrategyforyourwebsite.Thebiggerques;onis,howdoyourankyourcontentinthesearchengines?Ithastodowiththiscontentstrategy,butonOVERDRIVE!
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The“SuperAr:cle”Page
Ifyouhaveabrandnewsite,thereisastrategytogetyourwebsiterankingfast,andwithfewbacklinksandnocost• Whenwemean“fast”,remember,thisisorganic
SEO…“fast”meansafewmonthsJ• Notyourhomepage(thoughitcouldbe),but
definitelyneedsalinkfromthehomepage
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1.SetYourWebsiteUpasNormal
We’llleverage“SuperAr;cles”…3000+wordpieceofcontent!UsetheWordpressstructuresetup;pswecoveredearlierWe’vedonethis,anditworks…italsoworksonestablishedpagesthathavedeclinedinrankings
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2.CreateYourSuperAr:cle
• Write(oroutsourcetoacapablewriter)anincrediblydetailedpieceofcontent…includelotsofimages,videoandmaybesomeinfographicsandcomparisontables
• Foranewsite,linkouttoabout20ormoreauthoritywebsites
Backtoourbabycarrierexample…
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Babygearlab.com
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BabyCarrier“SuperAr:cle”
ThispageranksnearthetopandoSen#1forseveralbabycarrier-relatedsearchterms…andwithonlybacklinksfromTENuniquewebsitesandlessthan100totalbacklinks!
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HowTheyDidIt
• Pagehas3,800words• 48images• Over20linkstowithintheirwebsite(thoughthis
isanaffiliatesite,yourlinkswillgotoyourownproductpagesforcustomerstopurchase)
• Linksgotootherveryhighqualitycontentpagesontheirwebsite
• About3-5linkstoexternalauthoritywebsites
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HowToStart
• Thinkofatop-leveltopicinyourniche.Ifyouwanttorankfor“canning”,(maybeyousellkitchengadgetsrelatedtocanning)yourar;clecanbeon“85AwesomeCanningRecipes”
• Youdon’tneedtowritecontentforall85canningrecipes,buthaveagreatheader,image(and/orvideo),andparagraphforeachofthe55recipes
• Thenalinktothatrecipe…youwillstartwithlinkstootherauthoritywebsites
• Photosandvideosarefantas;cforthis!
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YourContentStrategy
• Onceyoursuperar;cleisfinished,begintoslowlyreplacethese85linksfromgoingtoanexternalsitetogoingtoanar;cleonyourwebsite…eventuallyyouwillhave85+canningrecipesonyourwebsite
• Yournew,replacementar;clewillalsobehighquality(800+words)withimages,videos,etc
• Don’tforgetthecontentfunnelrules…eachar;clehaveacalltoac;on(signupforourlist,viewmorecontent,buythisproductnow,etc)
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TheTheory…
• Forabrandnewsite,Googlewillnotseeyouasanauthority,andwillrankyourwebsitelow
• Becauseofthehuge,superqualityofyourar;clewiththedensecontent,peoplewhodofindyouwillstayandnotbounceaway
• Googlewillbegintono;cethesehighqualityclicks,andbegintorankyouhigher,andforbeberkeywords
• Thingswillbeginsnowballing• Dosomebasiclinkbuildingtogetthingsgoingfaster
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GreatTechnicalStats…
• Inthebeginning,youwilllinkouttootherwebsitesusingthe“_blank”linktype(thelinkwillopeninanewtab)
• Becauseyouhave84othercanningrecipes,yourvisitorwillleavethatothersiteandreturnbacktoyours
• Googlewillseethelowbouncerateandhigh;meonsite,andrighhullythink“Visitorskeepcomingbacktothissite…itmustbequitevaluableandshouldberankedhigher.”
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A]eraFewMonths…
• Googlewillbegintono;cethissuperar;cleandtheposi;vetechnicalfactorslikebouncerateand;meonsite.Youwillbegintorank
• Becauseofthelengthandhugeamountofusefulinforma;on,youwillnaturallybegintogainlinksandshares,boos;ngyourauthority
• Ittookus9monthstorankasuperar;cle#1foratermsimilarto“babycarriers”,bea;ngoutYoutubevideosandAmazon
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A]eraYear…
• Yoursuperar;clewillrankhighinthesearchresults,aswellassomepostslinkingtoit
• Googlewillseeyouasanauthority,withlowbouncerateandhigh;meonsite
• Whenyoupublishnewcontent,Googlewillimmediatelycatapultthatposthighinthesearchenginerankings
• Aslongastechnicalfactorsremaingreat,youwillstayatornearthetop
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TheResult
• Thousandsofvisitorsamonthinfree,stabletraffic(graphbelowisorganictraffic,notpaidsources)
• Lowbouncerateandhigh;meonsite,becausevisitorsclicklinkstootherar;cles
• HundredsofnaturallinksfromPinterest,organicFacebook,etcduetotheusefulinforma;on
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Trafficinthelast12hours…
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CombingaSuperAr:clewithYourContentStrategy
• Planyourcontentwithdozensofproblemsandques;onsthroughresearch
• Listalltheseques;onsasasuperar;cle• Growyourwebsitebyansweringallthese
ques;ons,keepingtheContentFunnelinmind
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Virtual Assistants (a.k.a. “You can’t do it all yourself!”)
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BenefitstoHiringaVA• Mundaneworkyoudon’twanttodo.• Turnoversimple;meconsumingtasks.• Skillsoutsideofyourscopeofknowledge.• Ifyouareasoleproprietor,itsnicetohavesomeoneelse
involved.• TaskscanoSenbedoneatalowerrateperhouroffshore
(ie.Ifyoudothemyourselfwhentheycanbedonefor$5/hour,thenyouarepricingYOURSELFat$5/hour!)
MostImportantly:
• Freeupyour;metofocusonvaluablemoney-makingac;vi;es.LeavetheresttoyourVA!
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WhenDoYouNeedOne?• Whenyouareatthepointinyourbusinesswhere
youfindyourselfdoingalotofrepe;;vetasksthatcanbehandledbysomebodyelse
• Yourworkdayislessefficientthanitcanbe(iedoingmore“administra;ve”workandlessworkthatgeneratesincome)
• Youareatapointwhereyoucanscaleupyourbusiness
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ThingstodoBEFOREhiring• Youneedtoknowthe“process”ofthetasksyou
wanttooutsourcesoyoucaneasilyteachthemhowtodoit
• Fortasksyoudon’tknowhowtodo,haveageneralideaofwhattheendgoalshouldbe
• Knowhowtoorganizeyourac;vi;essoyoucanbestmakeuseofyourVA’s;me
• Knowwhattaskstooutsource,andwhattasksyouwillbeworkingon
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WhatCanYouOutsource?Youcanoutsourceanything!ThinkoftasksthatcanbedonebyyourVAwhichwillfreeupyour;mesoyoucangrowyourbusiness.Examples:• HaveyourVAwriteyourcontentwhileyouworkon
gainingtraffictothatcontent• Onceyoulearnhowtodo“TheRou;ne”,haveyour
VAhelpyouwiththetasks• Hiresomebodytoovercometechnicalroadblocksso
youcanmoveonwithyourbusiness• HaveyourVAdomundanetaskslikeaccoun;ng,
doingthesalesorders,etc
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WhatCanTheyDo?
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FindingaVAThroughaCompanyTherearemanycompaniesthatoffervirtualassistantservices:• Myvirtualworkforce.com(Philippines)• Onlinejobs.ph(Philippines)• Taskbullet.com(Philippines&USA)• Brickworkindia.com(India)• Gehriday.com(India)• Yourdailytasks.com(India)• Virtualassistusa.com(USA)
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TypicalPlans…
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Pros&ConsofVACompaniesPros:• Built-inaccountabilityandtracking• SwaponeVAforanotherbasedonspecializedtasks• MostcompaniesoffereasybudgetplansCons:• Moreexpensivebecauseofextraoverhead• Lesspersonalbecauseyouaredealingwitha
company,notjustaperson
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FindingaVAYourself
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Pros&ConsofFindingaVAYourselfPros:• Formalas;ngbusinessrela;onshipwithyourVA…
greatrela;onshipsmeantheycareandhaveavestedinterestinyourbusiness,andsowillworkharderandgiveyouinputtohelpyousucceed
• MoneyisputintoEscrow,sotheyonlygetpaidwhentheprojectormilestoneisfinished
Cons:• LiblerecoursetoabadVAotherthanfiringthemand
havingtotrainsomebodynewalloveragain• Iffriend/familymemberdoesn’tdowell,itcouldmean
badbloodorworse…ifyouarepoliteanddon’tcorrectthings,theycouldcostyoualotinyourbusiness
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OurMethod:FindingaVAOurselves
• WeoSenpostjobsonplaceslikeUpworkforliblejobs.Iftheyworkwell,wewillhirethemformorejobs
• Wewillalsohirecollegekidsforsummerinternships–thishasworkedwellforus
• Formore“permanent”VA’s,wewillhirethemoutright,andpayviaPaypalorbanktransfer(thisisaSerwe’vetestedthemandthereisahighleveloftrustandconfidence.)
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TipstoWorkingPersonallywithaVA
• Thetrustfactoris#1–youbothhavetobeonthesamepageandknowwhattoexpectfromeachother
• Makesureexpecta;onsareclear–ifyoupromisedyourVAlong-termandstablework,makesureyouhavesome,astheywillbebudge;ngbasedontheworktheydoforyou(Thiswillalsogiveyoumo;va;ontokeepongrowing,soyouhavemoreworkforthem!)
• TakecareofyourVA,andtheywilltakecareofyou–thinkofitasabusinesspartnership,andoffertheopportunityforthemtogrowasyougrow(ietakingonnewjobs,learningbeberEnglish,etc,iftheyarewilling)
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Upwork–Pos;ngaJob
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Upwork–Responses
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Candidates
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CandidateDetail
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CandidateDetail
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Reviews
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1. Scopeyourtasks2. Reviewtheirwork3. Createasystem
StepstoSuccess• Startsmall,focusononetypeofwork• Createasystemtodothefollowing:
– Capturetheir;me– Createatasklist– Buildarepositoryofinforma;on
• Assumeyouwillfailthefirstfew;mes– Documenttherela;onshipandtheexpecta;ons.– Thiswayifyouhavetostartagainyouwon’thaveto
startfromthebeginning.
• Buildtherela;onship– Expandyourtrust– Showapprecia;onandrecogni;on– Findwaystoconnect
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BeingProduc;ve
Messaging,Voice&Video Collabora;onPlahorm
PayingyourVA
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BeingProduc;ve:Skype
• WeoSencommunicateviaSkypeonadailyorweeklybasis,dependingontheproject.
• We’llalsohaveamonthlycalltodiscusswhatwehaveaccomplished,andwhatprojectstodothismonth
• WealsooSenuseSkypetointerviewpoten;alnewVA’sandgetafeelofwhattheyarelike
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BeingProduc;ve:Evernote• Evernoteisafantas;ccollabora;onplahormfor
managingandrecordingtasks.Ihaveapersonalaccountformyself,andabusinessaccountthatwesharetogether.
• Othergreattools:ü GoogleDocsü Trello
ManypeopleuseBaseCampaswell.Ipersonallyfinditoverkilltouse,butitisgreatifyouhavealargeprojectwithseveralVA’s
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PayingtheBills
• UseanoutsourcingplahormsuchasUpworkorFreelancerwhenfirst“tes;ng”VA’s,soyouhaveprotec;onwithpaymentsandanego;a;onchannel.
• Onceyouestablishtrust,youcanmoveyourVAtoPaypal,banktransfersorXoom(ifPaypalisn’tavailable)fordirectpayments
• WeusuallypayourVAoncepermonth
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VATasksforYoureComBusiness
• Coordinatecommunica;onwithyoursuppliers• Inventorymanagement• Wri;ngyourcontent• Ecomwebsitedesignandmaintenance• Salesandfinancialtracking• Doingthewholerou;ne!
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Ac:onItems• AddcontentregularlytoyourFacebookpage• Createablogsec;ononyourEcomsiteandimplementtheSEOstrategies
• PostajobonUpworkoryourdesiredoutsourcingwebsiteandbeginworkingwithaVAforsimpletasks