/ COVARIO
By: Michael Martin PMP, SEO Manager
MOBILE SEO THE 2013 DIFFERENCE
@mobile__martin (2 underscores) @covario
MOBILE SEARCH IS IT HAPPENING?
@mobile__martin (2 underscores) @covario
THE MOBILE SEARCH EXPANSION
Percentage of Internet Use Worldwide Percentage of Search
2013 Mobile Internet Use Should Approach 20% and Mobile Search 33%1/3 of all Search Will be Mobile
@mobile__martin (2 underscores) @covario
Localized Terms(pizza, gas, store, police, zoo, hospital, phone, etc.)
THE MOBILE SEARCH RESULT DIFFERENCE
41.7% of results are the same on a desktop vs. mobile
Generic Terms(laptop, servers, desktop, google, apple, windows, etc.)
26.5% of results are the same on a desktop vs. mobile
58.3% Variance in Results
from Desktop vs. Mobile
73.5% Variance in Results
from Desktop vs. Mobile
@mobile__martin (2 underscores) @covario
WHAT IS MOBILE TO SEARCH
Feature Phones Smartphones Tablets
•Internet Enabled Non-WebKit Browser - WAP
•Scroll Interface
•2 to 4 inch screen
•Mobile Feature phone Bots Crawl
•Includes Motorola RAZR and Pre BlackBerry OS6 Phones
•Internet Enabled WebKit Browser
•Touch Interface
•2 to 6 inch screen
•Mobile Smartphone Bots Crawl
•Includes Android Phones, iPhones, Windows Phones, and BlackBerry OS6+ Phones
•Internet Enabled WebKit Browser
•Touch Interface
•7 inch + screen
•Standard Search Bots Crawl…for now
•Includes iPads, BlackBerry PlayBook, Windows 8, and Android Tablets
@mobile__martin (2 underscores) @covario
MOBILE SEARCH DIFFERENTIATORS
Desktops TabletsSmartphonesFeature Phones
•Title Tag
•Linking
•Content
•URL Structure
•Page Load Time
•Location Data
•Microdata
•User Agent Detection
•Mobile/Tablet CSS Rendering
•Touch Friendly
•Review Microdata
•“Click” Touch to Call
•Improved Location Data
•Reduce Page Load ~ 30Kb
•Mobile DocType
•Mobile XML Sitemap
•Location Microdata
•Rel Alternate on Desktop
•Scroll Friendly
•Simple Text
•Further Reduce Page Load ~10Kb
•Phone Number Microdata
•Rel Alternate on Desktop
@mobile__martin (2 underscores) @covario
MOBILE STRATEGY EVOLUTION
@mobile__martin (2 underscores) @covario
8 / © 2013 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario