Mobile SEO in 2013

/ COVARIO

By: Michael Martin PMP, SEO Manager

MOBILE SEO THE 2013 DIFFERENCE

@mobile__martin (2 underscores) @covario

MOBILE SEARCH IS IT HAPPENING?


THE MOBILE SEARCH EXPANSION

Percentage of Internet Use Worldwide Percentage of Search

2013 Mobile Internet Use Should Approach 20% and Mobile Search 33%1/3 of all Search Will be Mobile


Localized Terms(pizza, gas, store, police, zoo, hospital, phone, etc.)

THE MOBILE SEARCH RESULT DIFFERENCE

41.7% of results are the same on a desktop vs. mobile

Generic Terms(laptop, servers, desktop, google, apple, windows, etc.)

26.5% of results are the same on a desktop vs. mobile

58.3% Variance in Results

from Desktop vs. Mobile

73.5% Variance in Results

from Desktop vs. Mobile


WHAT IS MOBILE TO SEARCH

Feature Phones Smartphones Tablets

•Internet Enabled Non-WebKit Browser - WAP

•Scroll Interface

•2 to 4 inch screen

•Mobile Feature phone Bots Crawl

•Includes Motorola RAZR and Pre BlackBerry OS6 Phones

•Internet Enabled WebKit Browser

•Touch Interface

•2 to 6 inch screen

•Mobile Smartphone Bots Crawl

•Includes Android Phones, iPhones, Windows Phones, and BlackBerry OS6+ Phones

•Internet Enabled WebKit Browser

•Touch Interface

•7 inch + screen

•Standard Search Bots Crawl…for now

•Includes iPads, BlackBerry PlayBook, Windows 8, and Android Tablets


MOBILE SEARCH DIFFERENTIATORS

Desktops TabletsSmartphonesFeature Phones

•Title Tag

•Linking

•Content

•URL Structure

•Page Load Time

•Location Data

•Microdata

•User Agent Detection

•Mobile/Tablet CSS Rendering

•Touch Friendly

•Review Microdata

•“Click” Touch to Call

•Improved Location Data

•Reduce Page Load ~ 30Kb

•Mobile DocType

•Mobile XML Sitemap

•Location Microdata

•Rel Alternate on Desktop

•Scroll Friendly

•Simple Text

•Further Reduce Page Load ~10Kb

•Phone Number Microdata

•Rel Alternate on Desktop


MOBILE STRATEGY EVOLUTION


Mobile SEO in 2013

Technology

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