Creating a persuasive service interface in mobile P.Prakash | Head of Product

What is persuasion?

What is persuasion?

Image?

Value?

Satisfaction?

Image: http://www.wiiinjury.com/

Contextual touch points?

New phones createnew behaviours

Let’s try an experiment...

Swap phones with your neighbour and try texting yourself

The FunnelMarketing

RegistrationActive

Payment

Time

New user

Returning user

Principle 1: EG: FlirtbombTurn emotional goal into actionable statements

Principle 2: EG: Action paletteKeep trigger-design - Minimal, consistent but widely recognisable.

Principle 3: Easy samplingDesign for easy trial/sampling a service

Principle 4: Make benefitssocially meaningfulto user’s context

Principle 5: Monitor usageto tweak access points

< Daily activity report graph goes here. Confidential >

Examples of what works...

Skype

Orange Wednesdays

Howie’s

Thank you priya@flirtomatic.com

Let’s try an experiment...

Swap phones with your neighbour and try texting yourself