Mobile Persuasion
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Transcript of Mobile Persuasion
Creating a persuasive service interface in mobile P.Prakash | Head of Product
What is persuasion?
What is persuasion?
Image?
Value?
Satisfaction?
Image: http://www.wiiinjury.com/
Contextual touch points?
New phones createnew behaviours
Let’s try an experiment...
Swap phones with your neighbour and try texting yourself
The FunnelMarketing
RegistrationActive
Payment
Time
New user
Returning user
Principle 1: EG: FlirtbombTurn emotional goal into actionable statements
Principle 2: EG: Action paletteKeep trigger-design - Minimal, consistent but widely recognisable.
Principle 3: Easy samplingDesign for easy trial/sampling a service
Principle 4: Make benefitssocially meaningfulto user’s context
Principle 5: Monitor usageto tweak access points
< Daily activity report graph goes here. Confidential >
Examples of what works...
Skype
Orange Wednesdays
Howie’s
Thank you [email protected]
Let’s try an experiment...
Swap phones with your neighbour and try texting yourself