#ATM15 |
Mobile Engagement with Aruba Beacons and
the Meridian Mobile App Platform Nick Newton
@ArubaNetworks
CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved
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Agenda
• Meridian Mobile App Platform • Aruba Beacon
@ArubaNetworks
3 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved
#ATM15 |
Target Audience
Business Partners to IT (e.g. Marketing, Business
Development)
Mobile Engagement Sales 101
Target Customer Type
Public Facing Enterprises with more guests than
staff in their venue
Target Budget Center
Mobile app development, customer engagement
and advertising
Target Partners
Aruba resellers with experience in public venues & mobile app
developers
4 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved
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Mobile Engagement Trends
80% of the world owns a mobile phone. And we’re using them in the venues we visit.
52% of companies worldwide intend to implement location-based mobile marketing by 2017 (up from 27% in 2013).
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Improve patient satisfaction & free up staff for critical needs Healthcare
Increase revenue from concession stands & improve fan experience Stadium /
Arena
Challenges & Opportunities
Avoid frustration for wayfinding & increase advertising revenue Airports /
Malls
Avoid shopper abandonment & increase sales per visit Retail
Prevent poor online reviews & improve loyal customer satisfaction Hospitality
Differentiate against other venues & offer value added services Convention
Centers
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Mobile Engagement Inside Venues
Way-Finding
Push Notifications
Indoor turn-by-turn directions
Time & location relevant messaging
Guest Wi-Fi Secure and customized network access portal
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High Density Wi-Fi with Aruba 802.11ac
68,500 Seats 1,200 APs
Silicon Valley, USA
Opening Game Stats • 3.3TB data transfer – more than
the last Super Bowl • 7,800 instant video replays on
the Levi’s Stadium app • > 18,000 active Wi-Fi users • 3.1Gbps peak data rate
“Breaking down Levi’s Stadium: Wi-Fi is best in show”
Stadium Tech Report, September 2014
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Meridian Platform for Indoor Content & Maps
• Cloud-based platform for content management related to indoor points of interest
• Integrated indoor mapping tool to enable location based mobile engagement
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Improve Existing Apps with Meridian SDK
• Levi’s Stadium app integrates Meridian SDK
• Location services powered by 1,000+ Aruba Beacons
• 2,100 food orders with the app during the first game
“What VenueNext* has created is unprecedented in
the world of sports.” Al Guido, COO, San Francisco 49ers (*) http://www.venuenext.com
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Mobile Engagement with Aruba
- White-label or custom - Active Wi-Fi
Connection Not Needed
Meridian-Powered Mobile App
Self-registration, app delivery, personalized advertising in
the browser
ClearPass Guest Aruba Wi-Fi
Meridian App Platform
Location-based and personalized content for apps
Aruba Beacons
Blue dot directions & notifications based on
real-time position.
ClearPass Guest prompts download of Meridian-powered app
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Bluetooth vs. Wi-Fi for Device Location
• Wi-Fi is not reliable for location services but is required for business analytics
• Bluetooth Low Energy (BLE) is required for location services such as the indoor blue dot & zone based push notifications
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Aruba Beacons for Real-Time Indoor Location
• Compatible with iBeacon API
• Less expensive than other hardware approaches
• Excellent accuracy (<1m) and low latency (<2sec) for wayfinding/notifications
• Site-survey tools and remote monitoring to help IT pros
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Comprehensive Tools for Beacons
Deploy using one of the two options
•
•
Position inside the indoor map
•
•
Use the Meridian platform to manage
• • •
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How Does Aruba Wi-Fi Help Manage Beacons?
1. Aruba USB Beacon plugs into an Aruba Wi-Fi access point.
2. Aruba AP communicates with
battery-powered beacons and Meridian cloud via Aruba
Controller or Instant AP.
3. Customer edits Aruba Beacon
details from within Meridian cloud editor, and edits are broadcasted
to the Aruba beacons.
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Meridian App Developer Zone
• Dedicated developer zone with free access to SDK download and FAQ
• App developers can support multiple customer accounts
• Dedicated support team for app developers using the Meridian SDK & CMS
http://www.meridianapps.com
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Product Summary & Availability
Meridian App Platform ClearPass Guest
Aruba Wi-Fi Software Beacons with SDK
THANK YOU
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