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Mobile advertising
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In the future we will make more
money from Mobile advertising
than online
- A guy from Google
Source : IAB Mobile workshop
Mass MediaEveryone has one …. Or more
PersonalAllow one to one communication
All in one mediaInternet – Radio – TV - Articles
NomadThe right ad in the right location
Always on95% never switch off their phone
Source : IAB Mobile workshop
Source : Wikipedia
Source : Apollo Bravo
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Source : Apollo Bravo
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Source : IAB Mobile Workshop
Mobile ticketing/couponing
Source : IAB Mobile Workshop
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Mobile applications
Source : IAB Mobile Workshop
Geo location
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Source : e-Marketeer
Source : Forrester Research European Mobile Forecast, 7/09 (western Europe)
Source : Morgan stanley « tech mobile internet report » dec 2009
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