Mobile advertising
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Mobile advertising
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While mobile is growing, businesses are looking for ways to monetize. Mobile advertising is one of them. Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Transcript of Mobile advertising
Mobile advertising
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In the future we will make more
money from Mobile advertising
than online
- A guy from Google
Source : IAB Mobile workshop
Mass MediaEveryone has one …. Or more
PersonalAllow one to one communication
All in one mediaInternet – Radio – TV - Articles
NomadThe right ad in the right location
Always on95% never switch off their phone
Source : IAB Mobile workshop
Source : Wikipedia
Source : Apollo Bravo
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Source : Apollo Bravo
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Source : IAB Mobile Workshop
Mobile ticketing/couponing
Source : IAB Mobile Workshop
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Mobile applications
Source : IAB Mobile Workshop
Geo location
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Source : e-Marketeer
Source : Forrester Research European Mobile Forecast, 7/09 (western Europe)
Source : Morgan stanley « tech mobile internet report » dec 2009
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