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blue view2000

Levis Brand

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Mega -Trends

Reality Checks

The Blue Book

Pioneering Tools

Levis Brand Concept/Direction

Contents

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Where are we?

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Mega Trends2000

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Mega Trends

A major movement or shift in cultural behaviour that influence different subjects within the environment around us. Including communication, retail, music, media, art and fashion. Not a “fad”, a mega trends last for a longer period of time, 3 -5 years.

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Mega Trends 1999Self reliance

Escapism

Anxiety culture

Flexible genders

Membership networking

Choice

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Reality check

Not a trend, but an event or effect resulting from a mega - trend

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Reality Check ChoiceYear 2000European Community EURO Currencies

TechnomaniaGlobal - LocalRetromania Individuality

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Mega - Trends2000

5 trends evolved from 1999 that takes us into the 21st century. As reflected to youth culture and the apparel market

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The soul of Mega - Trends 2000The body of the 21st. century

PhysicalSpiritualHomeExpressionTemplate for innovation

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1. Soul Safari“I have a body therefore I am, I will and I can change”.

(Descarte 2000)

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What could Soul Safari means to us ?

From bodyscape to retailscape

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2. D.I.Y“The consumer insist on playing a larger role, creatively, and wants to become more and more a producer,at all levels. It’s a silent escape from mainstream”.

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What could D.I.Y means to us ?

Blank canvas

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“It’s the Millennium thing everyone’s getting stressed about. The human race just carries on, so enjoy yourself. That’s the message ofour album, in fact. We’re sick of the trend that it’s cool to be fucked upand on heroin. We want to be positive and colourful”.

Basement Jaxx’s Simon Ratcliffe

3. Positive Anarchy

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What could Positive Anarchy means to us ?

Honesty of communication and intent

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4. OneismThe desire to achieve “happiness” in life.A demand for comfort and details.“Happiness” built on a balanced life while achievingOne’s goals….

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What could Oneism means to us?

Engineered natural products

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5. SDGPSalvador Dalis Garden Party

The creation of a fantasy world we want to live in.Technology as an extension of the skin for exploringemotions and for fun.

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What could SDGP means to us ?

Hybrid-product innovation with other

industries

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Mega trends 2000 who has evolved into 2011

what happend