Mega trend2000 final with end to 2011
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This mega trend presentation was presented in 2000 For Levi Strauss Co and was one of the early sign for the new jeans revolution sustainable product design. This is our history and the background for buddha jeans long engagement towards sustainable product design. The next presentation what really are happening and key findings from year 2000 mega trend presentation Sustainable fashion design by buddha jeans about how to develop beautiful design with a sustainable approach. We believe sustainable fashion design is the new revolution in jeans wear. Quality will replace price as the main parameter to buy products today. Our design philosophy is to mix the tools we have with sustainable design in order to reduce level of energy used to make a pair of jeans. And by a low carbon footprint develop the best quality possible. To extend a product life cycle is important now and in the future. In steed of buying 4 pair of jeans, you buy two. . We will take jeans wear into the future and we will make them look good and feel comfortable. I am also working on mega trends on a regular basis and my new work is ready soon. http://wp.me/p1keER-hQ
Transcript of Mega trend2000 final with end to 2011
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blue view2000
Levis Brand
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Mega -Trends
Reality Checks
The Blue Book
Pioneering Tools
Levis Brand Concept/Direction
Contents
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Where are we?
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Mega Trends2000
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Mega Trends
A major movement or shift in cultural behaviour that influence different subjects within the environment around us. Including communication, retail, music, media, art and fashion. Not a “fad”, a mega trends last for a longer period of time, 3 -5 years.
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Mega Trends 1999Self reliance
Escapism
Anxiety culture
Flexible genders
Membership networking
Choice
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Reality check
Not a trend, but an event or effect resulting from a mega - trend
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Reality Check ChoiceYear 2000European Community EURO Currencies
TechnomaniaGlobal - LocalRetromania Individuality
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Mega - Trends2000
5 trends evolved from 1999 that takes us into the 21st century. As reflected to youth culture and the apparel market
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The soul of Mega - Trends 2000The body of the 21st. century
PhysicalSpiritualHomeExpressionTemplate for innovation
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1. Soul Safari“I have a body therefore I am, I will and I can change”.
(Descarte 2000)
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What could Soul Safari means to us ?
From bodyscape to retailscape
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2. D.I.Y“The consumer insist on playing a larger role, creatively, and wants to become more and more a producer,at all levels. It’s a silent escape from mainstream”.
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What could D.I.Y means to us ?
Blank canvas
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“It’s the Millennium thing everyone’s getting stressed about. The human race just carries on, so enjoy yourself. That’s the message ofour album, in fact. We’re sick of the trend that it’s cool to be fucked upand on heroin. We want to be positive and colourful”.
Basement Jaxx’s Simon Ratcliffe
3. Positive Anarchy
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What could Positive Anarchy means to us ?
Honesty of communication and intent
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4. OneismThe desire to achieve “happiness” in life.A demand for comfort and details.“Happiness” built on a balanced life while achievingOne’s goals….
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What could Oneism means to us?
Engineered natural products
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5. SDGPSalvador Dalis Garden Party
The creation of a fantasy world we want to live in.Technology as an extension of the skin for exploringemotions and for fun.
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What could SDGP means to us ?
Hybrid-product innovation with other
industries
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Mega trends 2000 who has evolved into 2011
what happend
