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Meeting the Demands
of Mindful Consumers American Food Innovate Summit 2018
Patty Johnson
Associate Director, Mintel Purchase Intelligence
March 26, 2018
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2
Patricia Johnson
Associate Director, Purchase Intelligence
8 years at Mintel
Expertise across food and
drink categories
Expertise in consumer
trends and frequent
presenter at client and
industry events
Food Industry Experience:
20 years Retail and Foodservice
Marketing, Product Development,
Business Development and
Marketing Consulting
12 years multi-unit restaurant
management
MBA, Marketing, Peter Drucker
Management Center
3
What we do
INNOVATION
GNPD Each month we
cover 33,000+ new
product launches
from 62 countries.
CONSUMERS
REPORTS We ask 30,000 people for
their opinions each month.
Consumer data and
reports in 11 countries.
MARKETS
MARKET SIZES We track consumer
spending in 3,000
markets across 34
countries.
FOODSERVICE
MENU INSIGHTS We track 1,500 US
based restaurants and
over 8,000+ menus on
a quarterly basis.
TRENDS
TRENDS We track more than 80
consumer lifestyle
trends and thousands
of daily observations.
CONSULTING &
FIELD SERVICES
PURCHASE
INTELLIGENCE We benchmark
consumer reactions
to every reported food
and drink product
launch in the US
GNPD IRIS
An exclusive
collaboration with IRI,
we overlay sales data
with new product
launch data
These solutions give you access to Mintel’s entire
portfolio of market intelligence for each industry
BEAUTY &
PERSONAL
CARE
FOOD &
DRINK
HOUSEHOLD
& PERSONAL
CARE
4
We know the new products
people want to buy and why.
100 in-depth consumer reactions to each product
2 million+ unique perspectives
• Proprietary survey methodology that
mimics a shopping experience
• Instant reaction, purchase intent,
purchase patterns, attribute rating
and verbatims
• Harnessing the power of comparison
through agile benchmarking
Mintel Purchase Intelligence
Today’s Agenda
Full Disclosure Self-Fulfilling Practices New Sensations
6 6
7 Source: Mintel
Where is Full Disclosure in its lifecycle?
8 Source: Mintel
Many consumers around the world lack trust in regulatory
systems, manufacturers and even their fellow humans.
A widespread lack of trust
Only…
22% of US adults trust the news stories they read
on social media sites.
And….
75% of younger Millennials (22-30) think that
there are probably more harmful ingredients
in foods than manufacturers are telling us
9
of US adults agree that they want more transparency in food
product ingredients. 74%
of US adults who shop for food agree that store brands should
provide more information on where products are made. 57%
of US adults with a child aged five or younger in the household worry
about the safety of packaged baby/toddler food. 55%
of US poultry users consider antibiotic-free an appealing attribute. 59%
Source: Mintel
Consumers want reassurance about food and drink
10 Source: Mintel GNPD
Natural, ethical/environmental claims rise as distrust increases
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Food and drink launches with natural or ethical and environmental claims, Global vs. North America, 2007-2017
Natural - Global Natural - North America
Ethical & environmental - Global Ethical & environmental - North America
11
Source: Mintel Food and Drink; Mintel Reports: Better for You Food and Drink Trends—US, Sept 2017 ; Poultry—US, Nov 2016 ; Free-From Food
Trends, US-Oct 2017; Mintel Purchase Intelligence; World Health Organization
Antibiotic resistance is one of the biggest
threats to global health, food security, and
development today.
A growing number of infections are
becoming harder to treat as the antibiotics
used to treat them become less effective.
Consumers question their food: Antibiotics are a top concern
Lidl Chicken
Popcorn Bites
“Not organic. chickens raised in close
quarters are very unhealthy and are
pumped full of antibiotics and arsenic to
keep them from dying. Breading ingredients
contain way too many chemical
preservatives and conditioners.”
- MALE, WEST, 55+
“The chicken is not Free-Range, antibiotic-
free, or hormone-free It was raised on GMO
grains/soy/corn.”
- FEMALE, SOUTH, 35-54
Walmart Marketside
Grilled Chicken Breast
What are consumers saying?
12 Source: Mintel Food and Drink; Mintel GNPD; Mintel Menu Insights; Chipotle Mexican Grill.com
Antibiotic-free claims in the
US have gained momentum
at retail and foodservice
Antibiotic-free gains momentum, US food industry responds
Tyson Foods, Cargill and Perdue Farms have
introduced antibiotic-free product ranges.
Foodservice chains such as Panera Bread,
Chipotle Mexican Grill and Chick-fil-A are moving
to antibiotic-free meats.
▲60% at Retail Antibiotic-free claims on US food and drink products
increased 60% in from 2015 to 2017, spreading
from meat and poultry to other product categories.
▲412% on Menus Antibiotic-free claims on meat and
poultry ingredients increased 412%
from Q4 2014 to Q4 2017
13
* The difference of the primary group to the benchmark group is statistically significant, at a 95% confidence level
Base: Internet respondents 18+ years old Antibiotic free meat and poultry 37,600; Meat and Poultry ex antibiotic-free 97,800
Source: Mintel Purchase Intelligence
Antibiotic-free claims on meat and poultry do not
guarantee high purchase intent
Positive Instant Reaction
Antibiotic-free meat and poultry performs at parity with all
other meat and poultry on positive instant reaction.
Purchase Intent
Purchase intent for antibiotic-free meat and poultry is
significantly lower once product pricing is revealed.
PERFORMANCE
50% 50% 36%* 41%
Antibiotic-free meat and poultry, Jan 2017-Feb 2018 Meat and poultry, excluding antibiotic-free, Jan 2017-Feb 2018
14
* The difference of the primary group to the benchmark group is statistically significant, at a 95% confidence level
Base: Internet Respondents 18+ years old Meat and Poultry with Antibiotic Claims 35,200; All Other Meat and Poultry 97,800
Source: Mintel Purchase Intelligence; Mintel Reports: Poultry—US, October 2015
Products making antibiotic-free claims must communicate value
What’s Working?
• Antibiotic-free meat and poultry is perceived as significantly
more healthy, natural, premium, quality, and
environmentally friendly.
What’s Not Working?
Price is a major purchase barrier .
• Antibiotic-free meat and poultry products were outperformed
by all other meat and poultry products on Good value.
Key Insights
• Brands making antibiotic-free claims must communicate the
value of antibiotic-free production.
• Focus on healthy, natural and premium quality attributes,
along with the health benefits of antibiotic-free farming, to raise
consumer value perception.
15
* The difference of the primary group to the benchmark group is statistically significant, at a 95% confidence level
Base: Internet respondents 18+ years old Antibiotic free meat and poultry 37,600; Meat and Poultry ex antibiotic-free 97,800
Source: Mintel Purchase Intelligence
Tyson, Perdue and Oscar Mayer call-out
‘No Antibiotics Ever’ on front of pack
Top 3-scoring meat brands capitalize on transparency
71
71
63
36
41
Tyson Boneless SkinlessChicken Breasts
Perdue Southwestern StyleCarved Chicken Breast
Oscar Mayer Mesquite SmokedTurkey Breast
Antibiotic-free Meat and Poultry
Meat and poultry ex antibiotic-free Jan 2017-Feb 2018
Purchase Intent
Perdue Southwestern
Style Carved Chicken Breast
Positive Instant Reaction: 69%
Oscar Mayer Mesquite
Smoked Turkey Breast
Positive Instant Reaction: 68%
Tyson Boneless Skinless
Chicken Breasts
Positive Instant Reaction: 78%
Indicates statistical significance from the benchmark
16 Source: Mintel GNPD
US: Percentage of food and drink product
introductions with Antibiotic-Free claim, by
sub-category, 2015-2017
Antibiotic-free claims expand beyond meat and poultry
Prepared meals and pizzas begin to call-
out antibiotic-free poultry and meats
26% 26% 27%
21% 17%
21%
8% 7%
10% 4% 11%
6% 6% 6% 6% 2%
4% 3% 5% 4% 1% 4% 1% 2%
2% 1% 3% 3% 3% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2015 2016 2017
Poultry MeatPrepared Meals Meat SnacksEggs & Egg Products Spoonable YogurtWhite Milk Hard & Semi-Hard Cheese
Café Spice Coconut Chicken Curry with Saffron Rice
Made with all natural ingredients in small batches with
free range chicken that has been humanely raised on
vegetarian feed without the use of antibiotics
Evol. Hawaiian Style Grilled Chicken
Made with simple, easy to recognize ingredients such as
white rice and grilled white meat chicken raised
without antibiotics and never fed animal by products
Real Good Pizza Co. Uncured Pepperoni
Grain Free Pizza
Made with chicken raised without
antibiotics and hormones
17
Base: Internet respondents aged 18+; Prepared Meals with Antibiotic Free claims: 6,600; Prepared meals ex antibiotic free claims 47,600
Source: Mintel Purchase Intelligence
* The difference of the primary group to the benchmark group is statistically significant, at a 95% confidence level
Kid-targeted antibiotic-free meals stand
out for high purchase intent
74%*
67%*
34% 35%
Turkey SpinachBites
Chicken SweetPotato Bites
Prepared Mealwith Antibiotic-free
claims
Prepared Mealsexcluding
antibiotic-free
Purchase Intent
Yummy Spoonfuls
Tot-targeted meals made with
antibiotic-free poultry score
significantly higher purchase
intent compared to the
benchmark of prepared meals
without antibiotic-free claims
What do consumer think?
"“This product looks healthy
and tasty based on the
packaging. I like the fact that
this product is organic and
costs only $2.99.”
– MALE, NORTHEAST, 35-54
18
Base: Internet respondents aged 18+; Prepared Meals with Antibiotic Free claims: 6,600
Source: Mintel Purchase Intelligence; Mintel Reports-Poultry-US, Oct 2015; Mintel Reports-Free-From Food Trends –US, October 2017
Parents are deeply
concerned about food
ingredients
78% of parents agree that “there are
probably more harmful ingredients in
foods than manufacturers are telling us”
79% of parents want more transparency in
food product ingredients
46% of parents would like to see more
antibiotic-free claims on food, rising to
50% of parents with children 5 and under
(vs. 41% of non-parents).
68% of parents agree that poultry without
antibiotics is worth paying more for (vs.
45% of non-parents)
Antibiotic-free meals ideal for concerned parents (Millennials)
29%
48%
55% 51%
33%
No children 0-5 6-11 12-17 18+
Parents with children show higher purchase
intent for antibiotic-free prepared meals US: Purchase Intent, prepared meals with antibiotic-free claims,
by age of children in household, Jan 2017 – Feb 2018
19
This next wave of clean label challenges
manufacturers and retailers to democratize
transparency and traceability so that
products are accessible to all consumers
regardless of household income.
Transparency for all
20
Many consumers around the world lack trust, which
is equating to a need to know more about the food
and drink that they are buying. Origin
Brands have opportunities to explain more about
how, where, when and by whom food and drink is
grown, harvested, made and/or sold. Details
Manufacturers and retailers must democratize transparency
and traceability so that products are affordable and accessible
to all consumers regardless of household income. Equality
Key Takeaways for Full Disclosure:
20
21 21
22 Source: Mintel
Where is Self-Fulfilling Practices in its lifecycle?
23
76%
76%
74%
73%
69%
60%
54%
51%
51%
2%
Eating a healthy diet
Getting enough sleep
Exercising regularly
Maintaining a healthy weight
Staying hydrated
Feeling emotionally stable
Maintaining a good work-life balance
Taking vitamins, minerals, or supplements
Dedicating time to relaxation
None of the above
Definition of a 'healthy lifestyle,' US, August 2017
Base: 2,000 internet users aged 18+
Source: Lightspeed/Mintel
Being ‘healthy’ is multifaceted
24
Consumers want indulgence, but they also want health
• Consumers strive to eat healthy, but still crave the indulgent side of snacks.
• 69% of snack shoppers aged 18-44 agreed the best snacks are indulgent.
• However, consumers are looking for snacks with better-for-you benefits.
Base: 1,368 internet users aged 18+ who have purchased food or drink from a specialty snack shop in the last three months.
Source: Lightspeed GMI/Mintel
47% 51% 53%
34% 37% 29%
41% 33%
27%
18-34 35-54 55+
Selected snack purchase motivators, by age
More healthier snacks Snacks made with natural ingredients More filling snacks
25
Base: 2,000 internet usera aged 18+
Source: Lightspeed/Mintel
‘Balance’ is sought by all ages and genders
61%
72%
63% 66% 71%
64%
55%
79%
53% 54%
82%
58%
39%
74%
38% 45%
87%
48%
There is so much information on health that I don’t know what to
believe
Healthy choices can be balanced bysmall indulgences
I feel bad about myself when I makeunhealthy choices
Attitudes towards health, by gender and age, US, August 2017
Male, 18--34 Female, 18-34 Male, 35-54 Female, 35-54 Male, 55+ Female, 55+
26
In 2018, consumers who are seeking self-care solutions will continue to seek habitual better-for-you and
flavorful treats because they are indispensable elements of physically and emotionally balanced lifestyles.
Treats become indispensable
26
50% of US adults who snack are motivated
to snack to treat themselves.
59% of US ice cream buyers purchase ice
cream as a decadent indulgence
29% of US consumers are interested in
“bite sized bars or truffles”
27 Source: Mintel GNPD, Mintel Reports: “Better for You Snacking”, US Sept. 2017, Mintel Reports: “Snack, Cereal & Nutrition Bars”, US April 2017
Consumers are looking for permissible indulgence.
Bites and clusters help to control portion size, allowing them to have a small
bite of a nutrient-dense product, that may be healthy, but is often calorie-laden.
Bite-sized indulgence is on the rise…
15% 17%
20%
24% 24%
2013 2014 2015 2016 2017
US “bites”, “popables”, “nuggets”, or “cluster” launches
in snacks, bakery, chocolate, dairy and desserts
35% of consumers
are replacing
indulgent snacks with
healthy snacks.
Product forms such
as truffles, balls,
bites, or smaller bars
are appearing on the
market as brands
look to capture or
create new use
occasions.
28
Bite-sized and “Thin to Win” make indulgence permissible
Bear Naked Dark Chocolate and
Sea Salt Granola Snack Bites
Purchase Intent 60%
Boulder Canyon Real Thin Pop
Olive Oil White Cheddar Popcorn
Purchase Intent 68%
Nabisco Oreo Thins Salted Caramel
Creme Filled Sandwich Cookies
Purchase Intent 76%
Smaller-sized and mindfully thin alternatives can drive snack consumption as they provide gourmet-style
indulgence without the same guilt over calories or sugar content as more sizable products.
Base: Internet respondents 18+: All Snacks 314,100 | Source: Mintel GNPD; Mintel Purchase Intelligence
All Snacks Benchmark Jan 2017-Feb 2018 | Purchase Intent 38%
29
Base: Internet respondents 18+; High Protein bites 500; All Snacks 314,100
Source: Mintel Purchase Intelligence
High Protein Snack Bites | Purchase Intent & Purchase Patterns
High Protein snack bites show promise
54.2%
39.1%
6.7%
0%
20%
40%
60%
80%
100%
Pu
rch
ase In
ten
t
High protein bites, nuggets, cluster
snacks Jan 2017-Nov 2017
45%*
■New Purchase ■Replacement ■Additional Purchase
Kellogg's Special K Caramel
Nut Protein Bites
“love caramel and nuts plus it has plenty of
protein for a pick me up during the day, lower
in sodium than most snacks”
- FEMALE, MIDWEST, 55+
“Seems like a quick, healthy, portable snack.”
- FEMALE, WEST, 35-54
Consumers are significantly more likely to say they’ll buy snack bites with a “high/added protein” claim compared to all snacks at 38% PI.
30
Base: Internet respondents 18+: Halo Top 500; Ice Cream Pints Benchmark (ex Halo Top)16,700
Source: Mintel Purchase Intelligence; Mintel Food and Drink
The power of ‘permissible
indulgence’
• Halo Top offers both treat
appeal and health appeal.
• Halo Top prominently
communicates the calorie
count and protein delivery on
the tubs.
• Halo Top's ice creams have
recorded growth in a category
entrenched in indulgence.
Halo Top shakes up the US ice cream market
Consumer Purchase Intent and Purchase Patterns
■ New Purchase
■ Replacement
■ Additional Purchase
39%
All Ice Cream Pints
Jan 2017-Feb 2018
38%
Halo Top Pints
11% 48%
41%
7% 44%
49%
Halo Top is more
likely to attract
new users to the
category
11% of those with
positive purchase
intent claim that
this would be a
new purchase
31
* The difference of the primary group to the benchmark group is statistically significant, at a 95% confidence level
Base: Internet respondents 18+: Halo Top 500; Halo Top Competitive Set (ex Halo Top ) 1,800; Ice Cream Pints Benchmark (ex Halo Top)16,700
Source: Mintel Purchase Intelligence
‘Permissibly indulgent’
competitive products feature
prominent call-out of calories
and protein on front of pack
Halo Top inspires ‘permissibly indulgent’ competition
Halo Top brand range achieves parity with All Ice Cream Pints Benchmark.
Permissibly Indulgent Competitors score higher than Benchmark; Breyer’s Delights drive results.
■ New Purchase
■ Replacement
■ Additional Purchase
Halo Top Pints Permissibly Indulgent Competitors
41%
49.5%
43.6%
6.9%
0%
50%
100%
Pu
rch
ase
In
ten
t
All Ice Cream Pints Jan 2017-Feb 2018
39%*
48.3%
44.2%
7.5%
0%
50%
100%
Pu
rch
ase
In
ten
t
41.1%
47.9%
11%
0%
50%
100%
Pu
rch
as
e
Inte
nt
38%
32
Base: Internet respondents 18+: Breyers Delights 400; Halo Top 500
Source: Mintel Purchase Intelligence
• Breyers Delights outpace Halo Top on good value and tasty, two key drivers of purchase intent. Breyers also scores significantly
higher marks for trustworthy brand.
• The Breyers Delights brand scores significantly higher than Halo Top across age groups, with a notable advantage with 55+ year olds.
Breyers Delights scores significantly higher than Halo Top
DEMOGRAPHICS CONSUMER PERCEPTION PERFORMANCE
72%* 57%
Instant Reaction
52%*
38%
Purchase Intent
Breyers Delights Halo Top
61%
53%
40%
53%
41%
21%
18-34
35-54
55+
Breyers Delights Halo Top
33
Many people who feel overwhelmed are focusing on “self-care,” or
prioritizing time and efforts dedicated to themselves, which elevates
the focus on following a balanced diet. Care
Permission to enjoy treats or satisfy cravings are integral aspects of
self-care that particularly address the stress relief aspect of wellbeing. Treat
The holistic approach to self-care through balanced diet presents an
opportunity to formulate with indulgent ingredients as well as fruits,
grains, seeds, and botanicals, especially in “Thin to Win” formats. Bite-Sized
Consumers are increasingly choosing the food and drink size,
formulation and fortification that best matches their individual diet plan
and their current – or aspirational – mood. Choice
Key takeaways for Self-Fulfilling Practices:
33
34 34
35 Source: Mintel
Where is New Sensations in its lifecycle?
36
of Spanish adults are open to trying food and drink with
unusual textures. 37% of US adults are interested in performance and nutrition
drinks with nuts, seeds or grains. 32% of Canadian adults who eat sweet baked goods are
interested in cookie and chip hybrids. 31% of UK adults would be interested in carbonated soft drinks
with added texture such as pulp. 25%
Source: Mintel
Consumers are open to texture across categories
37
Texture can play a range of roles—and deliver results
Chabaa Pineapple Nectar
with Pineapple Bits, US
Pineapple juice drink contains pineapple bits for
a fresh pulpy texture.
Quaker Breakfast Squares Baked Apple
Cinnamon Soft Baked Bars, US
Breakfast bars are said to help “fill you up”
and are made with cinnamon, whole wheat,
crunchy nuts and whole grain oats.
Firework Oreo, US
Mondelēz introduced a limited edition Oreo that
contained popping candy inside the cream of the
iconic sandwich cookie in May 2017.
Source: Mintel GNPD; Mintel Purchase Intelligence
Fresh PURCHASE INTENT 45%
Filling PURCHASE INTENT 47%
Fun PURCHASE INTENT 55%
38
* The difference between the primary group and the benchmark group is statistically significant, at 95% confidence level.
Base: Internet respondents 18+ : Spoonable yogurt with texture 4,000 ; Spoonable yogurt 80,500
Source: Mintel Purchase Intelligence
Consumers are familiar with texture in some categories
Nearly 25% of adult US yogurt buyers have
purchased yogurt based on texture
Yoplait Mix-Ins
Cherry, Chocolate & Almond
Traditional-Style Yogurt, US
Combination of black cherry flavored
lowfat yogurt with chocolate chunks
and roasted almonds.
55%* 49%* 48%
43%
Instant Reaction Purchase Intent
Yogurt with Texture 2016-2017 Spoonable Yogurt 2016-2017
Consumer Purchase Intent
spoonable yogurt with chunky or crunchy textures vs. all spoonable yogurt
Purchase Intent 71%
39
* The difference of the primary group to the benchmark group is statistically significant, at a 95% confidence level
Base: Internet respondents 18+ : Chewy Snack Bites 1,400; All Snacks 314,100
Source: Mintel Reports: Better for You Snacks—US, Sept 2017; Mintel Purchase Intelligence
30% of Millennials who eat BFY snacks look for texture when buying healthy snacks
“Chewy” snack bites score high marks with Millennials
“Chewy” snacks are seen as significantly
more healthy, natural, premium and higher
quality compared to all snacks
Purchase Intent for chewy
snack bites, by age, 2017
45%
54%
46%
32%
Pu
rch
ase I
nte
nt
All 18-34 35-54 55+
Top-performing Chewy Snack Bites Quaker Chewy Bites Chocolate Chip Granola Bites
Purchase
Intelligence
This
Product All Snacks JAN 2017-FEB 2018
Instant Reaction 76%* 47%
Purchase Intent 73%* 38%
40
* The difference between the primary group and the benchmark group is statistically significant, at a 95% confidence level.
Base: Internet respondents 18+ ; Caramel flavored foods 35,500 ; Sweet Snacks 64,100
Source: Mintel Purchase Intelligence
Instant reaction and purchase intent for Caramel Flavored Food Products are significantly higher than Sweet Snacks.
• Millennials are more likely than other generations to show positive purchase intent for caramel flavored foods
Caramel delivers texture and flavor,
eliciting positive cross-category response
Instant Reaction and Purchase Intent
Caramel Foods vs. All Sweet Snacks Consumer Purchase Intent
By Generation
47% 52% 52%
44%
35%
Caramel Flavored Food Products Jan 2017-Feb 2018
18-22 (adult iGen) 23-30 (younger Millennials) 31-40 (older Millennials)
41-52 (Gen X) 53-71 (Boomers)
55%*
43%* 49%
37%
Instant Reaction Purchase Intent
Caramel Flavored Foods Jan 2017-Feb 2018
Sweet Snacks Jan 2017-Feb 2018
41
Purchase Intelligence This
Product
Benchmark Group
Dairy Based Ice Cream & Frozen
Yogurt
Instant Reaction 68%* 47%
Purchase Intent 68%* 36%
Driver Attributes (Top 2 Box) 2 Box)
Indulgent treat 85%* 55%
Convenient 83% 76%
Tasty 82%* 56%
Appealing packaging 81%* 58%
Trustworthy brand 81%* 47%
Filling 79%* 59%
Exciting 75%* 44%
Fun 75%* 47%
Refreshing 74%* 41%
Quality 72%* 44%
Premium 68%* 40%
Unique 67%* 38%
Natural 51% 50%
Good value 46%* 30%
Environmentally Friendly 45% 37%
Healthy 29%* 53%
Caramel-enhanced texture and pure indulgence: Ben & Jerry's Bob Marley's One Love Banana Ice Cream with Caramel and Graham Cracker Swirls
and Fudge Peace Signs
PRODUCT SPOTLIGHT
Company Ben & Jerry's
Brand
Ben & Jerry's
Bob Marley's
One Love
Country USA
Date Published August 2017
Sub-Category
Dairy Based Ice
Cream & Frozen
Yogurt
Price $3.50 / €3.00
Pack Size 1.000 pint (US) /
473.176 ml
Source: Mintel Purchase Intelligence
42
Food and drink designed with
additional textures have the
potential to engage younger
iGeneration consumers who
are hungry for experiences.
These teens and young adults
have grown up with technology,
which has made interactivity and
documentation indispensable
parts of everyday life.
Experience-hungry iGeneration can be a target for texture
42
43
Consumers are seeking interactive encounters that break the
monotony and stress of their lives, help them make memories
or simply generate “like-worthy” social media posts. Experience
More products can be developed with combinations of textures
that surprise and delight consumers of all ages. Unexpected
Brands can create products that allow consumers to customize or
encourage consumers to be creative with their products. Interactive
Key Takeaways for New Sensations:
43
44
Summing it all up
Consumers are interested in the intricate details about how
products are grown and processed. If enhanced processes
add value, this value must be communicated. Tell All
Consumers are interested in a balanced approach to eating
and demanding healthier options for snacks and meals. Balance
A balanced approach leaves room for treats. Permissibly
indulgent products effectively navigate the line between
indulgence and health.
Permissible
Indulgence
Texture Texture delivers surprise and delight for consumers—and is
increasingly sought after by Millennials and BFY consumers.
mintel.com © 2
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THE WORLD’S LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business.
THANK YOU, GET IN CONTACT
Patricia Johnson
Associate Director, Purchase Intelligence
mintel.com
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