Meeting the Demands of Mindful Consumers › media › 2774 › patricia-john… · trends and...

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Meeting the Demands

of Mindful Consumers American Food Innovate Summit 2018

Patty Johnson

Associate Director, Mintel Purchase Intelligence

March 26, 2018

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Patricia Johnson

Associate Director, Purchase Intelligence

8 years at Mintel

Expertise across food and

drink categories

Expertise in consumer

trends and frequent

presenter at client and

industry events

Food Industry Experience:

20 years Retail and Foodservice

Marketing, Product Development,

Business Development and

Marketing Consulting

12 years multi-unit restaurant

management

MBA, Marketing, Peter Drucker

Management Center

3

What we do

INNOVATION

GNPD Each month we

cover 33,000+ new

product launches

from 62 countries.

CONSUMERS

REPORTS We ask 30,000 people for

their opinions each month.

Consumer data and

reports in 11 countries.

MARKETS

MARKET SIZES We track consumer

spending in 3,000

markets across 34

countries.

FOODSERVICE

MENU INSIGHTS We track 1,500 US

based restaurants and

over 8,000+ menus on

a quarterly basis.

TRENDS

TRENDS We track more than 80

consumer lifestyle

trends and thousands

of daily observations.

CONSULTING &

FIELD SERVICES

PURCHASE

INTELLIGENCE We benchmark

consumer reactions

to every reported food

and drink product

launch in the US

GNPD IRIS

An exclusive

collaboration with IRI,

we overlay sales data

with new product

launch data

These solutions give you access to Mintel’s entire

portfolio of market intelligence for each industry

BEAUTY &

PERSONAL

CARE

FOOD &

DRINK

HOUSEHOLD

& PERSONAL

CARE

4

We know the new products

people want to buy and why.

100 in-depth consumer reactions to each product

2 million+ unique perspectives

• Proprietary survey methodology that

mimics a shopping experience

• Instant reaction, purchase intent,

purchase patterns, attribute rating

and verbatims

• Harnessing the power of comparison

through agile benchmarking

Mintel Purchase Intelligence

Today’s Agenda

Full Disclosure Self-Fulfilling Practices New Sensations

7 Source: Mintel

Where is Full Disclosure in its lifecycle?

8 Source: Mintel

Many consumers around the world lack trust in regulatory

systems, manufacturers and even their fellow humans.

A widespread lack of trust

Only…

22% of US adults trust the news stories they read

on social media sites.

And….

75% of younger Millennials (22-30) think that

there are probably more harmful ingredients

in foods than manufacturers are telling us

9

of US adults agree that they want more transparency in food

product ingredients. 74%

of US adults who shop for food agree that store brands should

provide more information on where products are made. 57%

of US adults with a child aged five or younger in the household worry

about the safety of packaged baby/toddler food. 55%

of US poultry users consider antibiotic-free an appealing attribute. 59%

Source: Mintel

Consumers want reassurance about food and drink

10 Source: Mintel GNPD

Natural, ethical/environmental claims rise as distrust increases

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Food and drink launches with natural or ethical and environmental claims, Global vs. North America, 2007-2017

Natural - Global Natural - North America

Ethical & environmental - Global Ethical & environmental - North America

11

Source: Mintel Food and Drink; Mintel Reports: Better for You Food and Drink Trends—US, Sept 2017 ; Poultry—US, Nov 2016 ; Free-From Food

Trends, US-Oct 2017; Mintel Purchase Intelligence; World Health Organization

Antibiotic resistance is one of the biggest

threats to global health, food security, and

development today.

A growing number of infections are

becoming harder to treat as the antibiotics

used to treat them become less effective.

Consumers question their food: Antibiotics are a top concern

Lidl Chicken

Popcorn Bites

“Not organic. chickens raised in close

quarters are very unhealthy and are

pumped full of antibiotics and arsenic to

keep them from dying. Breading ingredients

contain way too many chemical

preservatives and conditioners.”

- MALE, WEST, 55+

“The chicken is not Free-Range, antibiotic-

free, or hormone-free It was raised on GMO

grains/soy/corn.”

- FEMALE, SOUTH, 35-54

Walmart Marketside

Grilled Chicken Breast

What are consumers saying?

12 Source: Mintel Food and Drink; Mintel GNPD; Mintel Menu Insights; Chipotle Mexican Grill.com

Antibiotic-free claims in the

US have gained momentum

at retail and foodservice

Antibiotic-free gains momentum, US food industry responds

Tyson Foods, Cargill and Perdue Farms have

introduced antibiotic-free product ranges.

Foodservice chains such as Panera Bread,

Chipotle Mexican Grill and Chick-fil-A are moving

to antibiotic-free meats.

▲60% at Retail Antibiotic-free claims on US food and drink products

increased 60% in from 2015 to 2017, spreading

from meat and poultry to other product categories.

▲412% on Menus Antibiotic-free claims on meat and

poultry ingredients increased 412%

from Q4 2014 to Q4 2017

13

* The difference of the primary group to the benchmark group is statistically significant, at a 95% confidence level

Base: Internet respondents 18+ years old Antibiotic free meat and poultry 37,600; Meat and Poultry ex antibiotic-free 97,800

Source: Mintel Purchase Intelligence

Antibiotic-free claims on meat and poultry do not

guarantee high purchase intent

Positive Instant Reaction

Antibiotic-free meat and poultry performs at parity with all

other meat and poultry on positive instant reaction.

Purchase Intent

Purchase intent for antibiotic-free meat and poultry is

significantly lower once product pricing is revealed.

PERFORMANCE

50% 50% 36%* 41%

Antibiotic-free meat and poultry, Jan 2017-Feb 2018 Meat and poultry, excluding antibiotic-free, Jan 2017-Feb 2018

14


Base: Internet Respondents 18+ years old Meat and Poultry with Antibiotic Claims 35,200; All Other Meat and Poultry 97,800

Source: Mintel Purchase Intelligence; Mintel Reports: Poultry—US, October 2015

Products making antibiotic-free claims must communicate value

What’s Working?

• Antibiotic-free meat and poultry is perceived as significantly

more healthy, natural, premium, quality, and

environmentally friendly.

What’s Not Working?

Price is a major purchase barrier .

• Antibiotic-free meat and poultry products were outperformed

by all other meat and poultry products on Good value.

Key Insights

• Brands making antibiotic-free claims must communicate the

value of antibiotic-free production.

• Focus on healthy, natural and premium quality attributes,

along with the health benefits of antibiotic-free farming, to raise

consumer value perception.

15


Base: Internet respondents 18+ years old Antibiotic free meat and poultry 37,600; Meat and Poultry ex antibiotic-free 97,800


Tyson, Perdue and Oscar Mayer call-out

‘No Antibiotics Ever’ on front of pack

Top 3-scoring meat brands capitalize on transparency

71

71

63

36

41

Tyson Boneless SkinlessChicken Breasts

Perdue Southwestern StyleCarved Chicken Breast

Oscar Mayer Mesquite SmokedTurkey Breast

Antibiotic-free Meat and Poultry

Meat and poultry ex antibiotic-free Jan 2017-Feb 2018

Purchase Intent

Perdue Southwestern

Style Carved Chicken Breast

Positive Instant Reaction: 69%

Oscar Mayer Mesquite

Smoked Turkey Breast


Tyson Boneless Skinless

Chicken Breasts


Indicates statistical significance from the benchmark

16 Source: Mintel GNPD

US: Percentage of food and drink product

introductions with Antibiotic-Free claim, by

sub-category, 2015-2017

Antibiotic-free claims expand beyond meat and poultry

Prepared meals and pizzas begin to call-

out antibiotic-free poultry and meats

26% 26% 27%

21% 17%

21%

8% 7%

10% 4% 11%

6% 6% 6% 6% 2%

4% 3% 5% 4% 1% 4% 1% 2%

2% 1% 3% 3% 3% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2015 2016 2017

Poultry MeatPrepared Meals Meat SnacksEggs & Egg Products Spoonable YogurtWhite Milk Hard & Semi-Hard Cheese

Café Spice Coconut Chicken Curry with Saffron Rice

Made with all natural ingredients in small batches with

free range chicken that has been humanely raised on

vegetarian feed without the use of antibiotics

Evol. Hawaiian Style Grilled Chicken

Made with simple, easy to recognize ingredients such as

white rice and grilled white meat chicken raised

without antibiotics and never fed animal by products

Real Good Pizza Co. Uncured Pepperoni

Grain Free Pizza

Made with chicken raised without

antibiotics and hormones

17

Base: Internet respondents aged 18+; Prepared Meals with Antibiotic Free claims: 6,600; Prepared meals ex antibiotic free claims 47,600



Kid-targeted antibiotic-free meals stand

out for high purchase intent

74%*

67%*

34% 35%

Turkey SpinachBites

Chicken SweetPotato Bites

Prepared Mealwith Antibiotic-free

claims

Prepared Mealsexcluding

antibiotic-free

Purchase Intent

Yummy Spoonfuls

Tot-targeted meals made with

antibiotic-free poultry score

significantly higher purchase

intent compared to the

benchmark of prepared meals

without antibiotic-free claims

What do consumer think?

"“This product looks healthy

and tasty based on the

packaging. I like the fact that

this product is organic and

costs only $2.99.”

– MALE, NORTHEAST, 35-54

18

Base: Internet respondents aged 18+; Prepared Meals with Antibiotic Free claims: 6,600

Source: Mintel Purchase Intelligence; Mintel Reports-Poultry-US, Oct 2015; Mintel Reports-Free-From Food Trends –US, October 2017

Parents are deeply

concerned about food

ingredients

78% of parents agree that “there are

probably more harmful ingredients in

foods than manufacturers are telling us”

79% of parents want more transparency in

food product ingredients

46% of parents would like to see more

antibiotic-free claims on food, rising to

50% of parents with children 5 and under

(vs. 41% of non-parents).

68% of parents agree that poultry without

antibiotics is worth paying more for (vs.

45% of non-parents)

Antibiotic-free meals ideal for concerned parents (Millennials)

29%

48%

55% 51%

33%

No children 0-5 6-11 12-17 18+

Parents with children show higher purchase

intent for antibiotic-free prepared meals US: Purchase Intent, prepared meals with antibiotic-free claims,

by age of children in household, Jan 2017 – Feb 2018

19

This next wave of clean label challenges

manufacturers and retailers to democratize

transparency and traceability so that

products are accessible to all consumers

regardless of household income.

Transparency for all

20

Many consumers around the world lack trust, which

is equating to a need to know more about the food

and drink that they are buying. Origin

Brands have opportunities to explain more about

how, where, when and by whom food and drink is

grown, harvested, made and/or sold. Details

Manufacturers and retailers must democratize transparency

and traceability so that products are affordable and accessible

to all consumers regardless of household income. Equality

Key Takeaways for Full Disclosure:

20

22 Source: Mintel

Where is Self-Fulfilling Practices in its lifecycle?

23

76%

76%

74%

73%

69%

60%

54%

51%

51%

2%

Eating a healthy diet

Getting enough sleep

Exercising regularly

Maintaining a healthy weight

Staying hydrated

Feeling emotionally stable

Maintaining a good work-life balance

Taking vitamins, minerals, or supplements

Dedicating time to relaxation

None of the above

Definition of a 'healthy lifestyle,' US, August 2017

Base: 2,000 internet users aged 18+

Source: Lightspeed/Mintel

Being ‘healthy’ is multifaceted

24

Consumers want indulgence, but they also want health

• Consumers strive to eat healthy, but still crave the indulgent side of snacks.

• 69% of snack shoppers aged 18-44 agreed the best snacks are indulgent.

• However, consumers are looking for snacks with better-for-you benefits.

Base: 1,368 internet users aged 18+ who have purchased food or drink from a specialty snack shop in the last three months.

Source: Lightspeed GMI/Mintel

47% 51% 53%

34% 37% 29%

41% 33%

27%

18-34 35-54 55+

Selected snack purchase motivators, by age

More healthier snacks Snacks made with natural ingredients More filling snacks

25

Base: 2,000 internet usera aged 18+

Source: Lightspeed/Mintel

‘Balance’ is sought by all ages and genders

61%

72%

63% 66% 71%

64%

55%

79%

53% 54%

82%

58%

39%

74%

38% 45%

87%

48%

There is so much information on health that I don’t know what to

believe

Healthy choices can be balanced bysmall indulgences

I feel bad about myself when I makeunhealthy choices

Attitudes towards health, by gender and age, US, August 2017

Male, 18--34 Female, 18-34 Male, 35-54 Female, 35-54 Male, 55+ Female, 55+

26

In 2018, consumers who are seeking self-care solutions will continue to seek habitual better-for-you and

flavorful treats because they are indispensable elements of physically and emotionally balanced lifestyles.

Treats become indispensable

26

50% of US adults who snack are motivated

to snack to treat themselves.

59% of US ice cream buyers purchase ice

cream as a decadent indulgence

29% of US consumers are interested in

“bite sized bars or truffles”

27 Source: Mintel GNPD, Mintel Reports: “Better for You Snacking”, US Sept. 2017, Mintel Reports: “Snack, Cereal & Nutrition Bars”, US April 2017

Consumers are looking for permissible indulgence.

Bites and clusters help to control portion size, allowing them to have a small

bite of a nutrient-dense product, that may be healthy, but is often calorie-laden.

Bite-sized indulgence is on the rise…

15% 17%

20%

24% 24%

2013 2014 2015 2016 2017

US “bites”, “popables”, “nuggets”, or “cluster” launches

in snacks, bakery, chocolate, dairy and desserts

35% of consumers

are replacing

indulgent snacks with

healthy snacks.

Product forms such

as truffles, balls,

bites, or smaller bars

are appearing on the

market as brands

look to capture or

create new use

occasions.

28

Bite-sized and “Thin to Win” make indulgence permissible

Bear Naked Dark Chocolate and

Sea Salt Granola Snack Bites

Purchase Intent 60%

Boulder Canyon Real Thin Pop

Olive Oil White Cheddar Popcorn

Purchase Intent 68%

Nabisco Oreo Thins Salted Caramel

Creme Filled Sandwich Cookies

Purchase Intent 76%

Smaller-sized and mindfully thin alternatives can drive snack consumption as they provide gourmet-style

indulgence without the same guilt over calories or sugar content as more sizable products.

Base: Internet respondents 18+: All Snacks 314,100 | Source: Mintel GNPD; Mintel Purchase Intelligence

All Snacks Benchmark Jan 2017-Feb 2018 | Purchase Intent 38%

29

Base: Internet respondents 18+; High Protein bites 500; All Snacks 314,100


High Protein Snack Bites | Purchase Intent & Purchase Patterns

High Protein snack bites show promise

54.2%

39.1%

6.7%

0%

20%

40%

60%

80%

100%

Pu

rch

ase In

ten

t

High protein bites, nuggets, cluster

snacks Jan 2017-Nov 2017

45%*

■New Purchase ■Replacement ■Additional Purchase

Kellogg's Special K Caramel

Nut Protein Bites

“love caramel and nuts plus it has plenty of

protein for a pick me up during the day, lower

in sodium than most snacks”

- FEMALE, MIDWEST, 55+

“Seems like a quick, healthy, portable snack.”

- FEMALE, WEST, 35-54

Consumers are significantly more likely to say they’ll buy snack bites with a “high/added protein” claim compared to all snacks at 38% PI.

30

Base: Internet respondents 18+: Halo Top 500; Ice Cream Pints Benchmark (ex Halo Top)16,700

Source: Mintel Purchase Intelligence; Mintel Food and Drink

The power of ‘permissible

indulgence’

• Halo Top offers both treat

appeal and health appeal.

• Halo Top prominently

communicates the calorie

count and protein delivery on

the tubs.

• Halo Top's ice creams have

recorded growth in a category

entrenched in indulgence.

Halo Top shakes up the US ice cream market

Consumer Purchase Intent and Purchase Patterns

■ New Purchase

■ Replacement

■ Additional Purchase

39%

All Ice Cream Pints

Jan 2017-Feb 2018

38%

Halo Top Pints

11% 48%

41%

7% 44%

49%

Halo Top is more

likely to attract

new users to the

category

11% of those with

positive purchase

intent claim that

this would be a

new purchase

31


Base: Internet respondents 18+: Halo Top 500; Halo Top Competitive Set (ex Halo Top ) 1,800; Ice Cream Pints Benchmark (ex Halo Top)16,700


‘Permissibly indulgent’

competitive products feature

prominent call-out of calories

and protein on front of pack

Halo Top inspires ‘permissibly indulgent’ competition

Halo Top brand range achieves parity with All Ice Cream Pints Benchmark.

Permissibly Indulgent Competitors score higher than Benchmark; Breyer’s Delights drive results.

■ New Purchase

■ Replacement

■ Additional Purchase

Halo Top Pints Permissibly Indulgent Competitors

41%

49.5%

43.6%

6.9%

0%

50%

100%

Pu

rch

ase

In

ten

t

All Ice Cream Pints Jan 2017-Feb 2018

39%*

48.3%

44.2%

7.5%

0%

50%

100%

Pu

rch

ase

In

ten

t

41.1%

47.9%

11%

0%

50%

100%

Pu

rch

as

e

Inte

nt

38%

32

Base: Internet respondents 18+: Breyers Delights 400; Halo Top 500


• Breyers Delights outpace Halo Top on good value and tasty, two key drivers of purchase intent. Breyers also scores significantly

higher marks for trustworthy brand.

• The Breyers Delights brand scores significantly higher than Halo Top across age groups, with a notable advantage with 55+ year olds.

Breyers Delights scores significantly higher than Halo Top

DEMOGRAPHICS CONSUMER PERCEPTION PERFORMANCE

72%* 57%

Instant Reaction

52%*

38%

Purchase Intent

Breyers Delights Halo Top

61%

53%

40%

53%

41%

21%

18-34

35-54

55+

Breyers Delights Halo Top

33

Many people who feel overwhelmed are focusing on “self-care,” or

prioritizing time and efforts dedicated to themselves, which elevates

the focus on following a balanced diet. Care

Permission to enjoy treats or satisfy cravings are integral aspects of

self-care that particularly address the stress relief aspect of wellbeing. Treat

The holistic approach to self-care through balanced diet presents an

opportunity to formulate with indulgent ingredients as well as fruits,

grains, seeds, and botanicals, especially in “Thin to Win” formats. Bite-Sized

Consumers are increasingly choosing the food and drink size,

formulation and fortification that best matches their individual diet plan

and their current – or aspirational – mood. Choice

Key takeaways for Self-Fulfilling Practices:

33

35 Source: Mintel

Where is New Sensations in its lifecycle?

36

of Spanish adults are open to trying food and drink with

unusual textures. 37% of US adults are interested in performance and nutrition

drinks with nuts, seeds or grains. 32% of Canadian adults who eat sweet baked goods are

interested in cookie and chip hybrids. 31% of UK adults would be interested in carbonated soft drinks

with added texture such as pulp. 25%

Source: Mintel

Consumers are open to texture across categories

37

Texture can play a range of roles—and deliver results

Chabaa Pineapple Nectar

with Pineapple Bits, US

Pineapple juice drink contains pineapple bits for

a fresh pulpy texture.

Quaker Breakfast Squares Baked Apple

Cinnamon Soft Baked Bars, US

Breakfast bars are said to help “fill you up”

and are made with cinnamon, whole wheat,

crunchy nuts and whole grain oats.

Firework Oreo, US

Mondelēz introduced a limited edition Oreo that

contained popping candy inside the cream of the

iconic sandwich cookie in May 2017.

Source: Mintel GNPD; Mintel Purchase Intelligence

Fresh PURCHASE INTENT 45%

Filling PURCHASE INTENT 47%

Fun PURCHASE INTENT 55%

38

* The difference between the primary group and the benchmark group is statistically significant, at 95% confidence level.

Base: Internet respondents 18+ : Spoonable yogurt with texture 4,000 ; Spoonable yogurt 80,500


Consumers are familiar with texture in some categories

Nearly 25% of adult US yogurt buyers have

purchased yogurt based on texture

Yoplait Mix-Ins

Cherry, Chocolate & Almond

Traditional-Style Yogurt, US

Combination of black cherry flavored

lowfat yogurt with chocolate chunks

and roasted almonds.

55%* 49%* 48%

43%

Instant Reaction Purchase Intent

Yogurt with Texture 2016-2017 Spoonable Yogurt 2016-2017

Consumer Purchase Intent

spoonable yogurt with chunky or crunchy textures vs. all spoonable yogurt

Purchase Intent 71%

39


Base: Internet respondents 18+ : Chewy Snack Bites 1,400; All Snacks 314,100

Source: Mintel Reports: Better for You Snacks—US, Sept 2017; Mintel Purchase Intelligence

30% of Millennials who eat BFY snacks look for texture when buying healthy snacks

“Chewy” snack bites score high marks with Millennials

“Chewy” snacks are seen as significantly

more healthy, natural, premium and higher

quality compared to all snacks

Purchase Intent for chewy

snack bites, by age, 2017

45%

54%

46%

32%

Pu

rch

ase I

nte

nt

All 18-34 35-54 55+

Top-performing Chewy Snack Bites Quaker Chewy Bites Chocolate Chip Granola Bites

Purchase

Intelligence

This

Product All Snacks JAN 2017-FEB 2018

Instant Reaction 76%* 47%

Purchase Intent 73%* 38%

40

* The difference between the primary group and the benchmark group is statistically significant, at a 95% confidence level.

Base: Internet respondents 18+ ; Caramel flavored foods 35,500 ; Sweet Snacks 64,100


Instant reaction and purchase intent for Caramel Flavored Food Products are significantly higher than Sweet Snacks.

• Millennials are more likely than other generations to show positive purchase intent for caramel flavored foods

Caramel delivers texture and flavor,

eliciting positive cross-category response

Instant Reaction and Purchase Intent

Caramel Foods vs. All Sweet Snacks Consumer Purchase Intent

By Generation

47% 52% 52%

44%

35%

Caramel Flavored Food Products Jan 2017-Feb 2018

18-22 (adult iGen) 23-30 (younger Millennials) 31-40 (older Millennials)

41-52 (Gen X) 53-71 (Boomers)

55%*

43%* 49%

37%

Instant Reaction Purchase Intent

Caramel Flavored Foods Jan 2017-Feb 2018

Sweet Snacks Jan 2017-Feb 2018

41

Purchase Intelligence This

Product

Benchmark Group

Dairy Based Ice Cream & Frozen

Yogurt

Instant Reaction 68%* 47%

Purchase Intent 68%* 36%

Driver Attributes (Top 2 Box) 2 Box)

Indulgent treat 85%* 55%

Convenient 83% 76%

Tasty 82%* 56%

Appealing packaging 81%* 58%

Trustworthy brand 81%* 47%

Filling 79%* 59%

Exciting 75%* 44%

Fun 75%* 47%

Refreshing 74%* 41%

Quality 72%* 44%

Premium 68%* 40%

Unique 67%* 38%

Natural 51% 50%

Good value 46%* 30%

Environmentally Friendly 45% 37%

Healthy 29%* 53%

Caramel-enhanced texture and pure indulgence: Ben & Jerry's Bob Marley's One Love Banana Ice Cream with Caramel and Graham Cracker Swirls

and Fudge Peace Signs

PRODUCT SPOTLIGHT

Company Ben & Jerry's

Brand

Ben & Jerry's

Bob Marley's

One Love

Country USA

Date Published August 2017

Sub-Category

Dairy Based Ice

Cream & Frozen

Yogurt

Price $3.50 / €3.00

Pack Size 1.000 pint (US) /

473.176 ml


42

Food and drink designed with

additional textures have the

potential to engage younger

iGeneration consumers who

are hungry for experiences.

These teens and young adults

have grown up with technology,

which has made interactivity and

documentation indispensable

parts of everyday life.

Experience-hungry iGeneration can be a target for texture

42

43

Consumers are seeking interactive encounters that break the

monotony and stress of their lives, help them make memories

or simply generate “like-worthy” social media posts. Experience

More products can be developed with combinations of textures

that surprise and delight consumers of all ages. Unexpected

Brands can create products that allow consumers to customize or

encourage consumers to be creative with their products. Interactive

Key Takeaways for New Sensations:

43

44

Summing it all up

Consumers are interested in the intricate details about how

products are grown and processed. If enhanced processes

add value, this value must be communicated. Tell All

Consumers are interested in a balanced approach to eating

and demanding healthier options for snacks and meals. Balance

A balanced approach leaves room for treats. Permissibly

indulgent products effectively navigate the line between

indulgence and health.

Permissible

Indulgence

Texture Texture delivers surprise and delight for consumers—and is

increasingly sought after by Millennials and BFY consumers.

mintel.com © 2

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THE WORLD’S LEADING

MARKET INTELLIGENCE AGENCY

Our expert analysis of the highest quality data and

market research will help you grow your business.

THANK YOU, GET IN CONTACT

Patricia Johnson

Associate Director, Purchase Intelligence

[email protected]

mintel.com

mailto:[email protected]

Meeting the Demands of Mindful Consumers › media › 2774 › patricia-john… · trends and...

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