Quick Snapshot
Week 49’2013 - 4’2014
MCCS
ABP ANANDAPeriod – Wk 49 ‘13 - 4’14TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
38
8
20
% Genre Sh
Source : TAM Period : Wk 4’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
VS last year 10% increase in genre in terms of mkt. shares
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
7.58.2
% Genre Share
Wk 49'12-4'13 Wk 49'13-4'14
Source : TAM Period : Wk 49’12 - 4’14
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
29%
24%
20%
14%
8%5%
% Mkt. Share
Wk 49'13-4'14
Source : TAM Period : Wk 49’13 – 4’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 49’13 – 4’14
ABP Ana
nda
24 G
HANTA
High
News
Kolka
ta T
V
News T
ime
Bangla
RPLUS
0
2
4
67
6
3 3 32
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
High
News
Kolka
ta T
V
News T
ime
Bangla
RPLUS
0
2
4
66 5
3 3 21
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 41% 24% 25% 25% 25%ABP Ananda 29% 39% 22% 30% 31% 31%Kolkata TV 22% 4% 35% 20% 19% 19%News Time Bangla 7% 11% 17% 8% 8% 8%RPLUS 18% 0% 3% 14% 14% 14%High News 3% 5% 0% 3% 3% 3%
Source : TAM Period : Wk 1 -4’14
ABP Ananda performing on News Bulletins
Source : TAM Period : Wk 4’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines,Sports/ Magazines & Film based magazinesKol TV scoring from Cartoons/Animations & Reviews/Reports
Week 4'14
Prog Genre24 GHANTA
ABP Ananda
High News
Kolkata TV
News Time Bangla RPLUS
News Bulletin 24% 32% 2% 19% 8% 15%News Headlines 58% 0% 0% 33.20% 0% 9%Cartoons/Animation 37% 3% 0% 41% 19% 0%Reviews/Reports 10% 7% 0% 43% 3% 36%Film Based Magazines 52% 37% 1% 0% 0% 10%Sports Magazines 27% 21% 2% 26% 19% 6%
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